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Programmatic Publisher Jobs in Kilgore, TX (NOW HIRING)

Romph & Pou Agency

Media Buyer

Tyler, TX · On-site

$55K - $70K/yr

... publishers to secure the best rates. * Budget Management: Allocate budgets efficiently across ... Proficiency with GaleForceMedia, Meta Ads Manager, Google Ads, and programmatic buying platforms or ...

Romph Pou Agency

Media Buyer

Tyler, TX · On-site

$55K - $70K/yr

... publishers to secure the best rates. * Budget Management: Allocate budgets efficiently across ... Proficiency with GaleForceMedia, Meta Ads Manager, Google Ads, and programmatic buying platforms or ...

All JobsProgrammatic Publisher JobsProgrammatic Publisher Jobs in Kilgore, TX

Programmatic Publisher information

See Kilgore, TX salary details

$10

$24

$51

How much do programmatic publisher jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for programmatic publisher in Kilgore, TX is $24.60, according to ZipRecruiter salary data. Most workers in this role earn between $18.99 and $28.27 per hour, depending on experience, location, and employer.

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a programmatic publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a programmatic publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.

What job categories do people searching Programmatic Publisher jobs in Kilgore, TX look for?

The top searched job categories for Programmatic Publisher jobs in Kilgore, TX are:

What cities near Kilgore, TX are hiring for Programmatic Publisher jobs?

Cities near Kilgore, TX with the most Programmatic Publisher job openings:

Programmatic Publisher jobs near you
Infographic showing various Programmatic Publisher job openings in Kilgore, TX as of August 2026, with employment types broken down into 91% Full Time, 7% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $51,177 per year, or $24.6 per hour.

Media Buyer

Romph & Pou Agency

Tyler, TX • On-site

$55K - $70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago

Job description

Benefits:
  • Free food & snacks
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Vision insurance
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Dental insurance
  • Flexible schedule
  • Tuition assistance

This is not a remote position, this is an in house position in either our Tyler or Shreveport office. Please do not apply if you do not live in or are planning on moving to either area. 
MEDIA BUYER

We are looking for a data-driven and strategic Media Buyer to join our marketing team. You will be responsible for planning, executing, and optimizing advertising campaigns across all tradition and digital media channels. The ideal candidate has a strong background in audience research, a proven track record of negotiating favorable rates, and the analytical skills needed to turn performance data into actionable insights.
Reports to the Media Director.
Key Responsibilities

  • Campaign Execution: Build, launch, and manage advertising campaigns across digital and/or traditional media platforms.
  • Negotiation & Purchasing: Negotiate pricing, ad placement, ad time slots, sponsorship, and added-value opportunities directly with media vendors and publishers to secure the best rates. 
  • Budget Management: Allocate budgets efficiently across different ad sets and platforms while tracking pacing to ensure spending stays on target. 
  • Performance Optimization: Monitor campaign metrics (KPIs such as CPA, ROAS, CTR) and make monthly recommendations to improve ROI. Pursue make goods as needed to fulfill media plan metrics.
  • Market & Audience Research: Analyze market trends and consumer demographics to identify the most effective media channels for reaching our target audience.
  • Reporting: Generate regular performance reports and provide actionable insights to internal stakeholders. 
  • Cross-Functional Collaboration: Work closely with account service team to align on campaign goals and performance. 
  • Meetings: Participate, as needed, in client meetings to help sell, defend, and/or explain media campaigns and performance results. 
Requirements

·         Experience: 5 or more years of experience in media buying, media planning, or a similar performance marketing role.
·         Technical Skills: Proficiency with GaleForceMedia, Meta Ads Manager, Google Ads, and programmatic buying platforms or willingness to learn.
·         Analytical Prowess: Strong ability to interpret complex data, identify performance trends, and build calculated spreadsheets.
·         Soft Skills: Excellent negotiation, communication, and multitasking abilities.
·         Financial Acumen: Comfort managing large advertising budgets and understanding the financial implications of media purchasing.