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Programmatic Publisher Jobs in Texas (NOW HIRING)

Media Director, Programmatic

Dallas, TX · On-site

$121.32 - $166/hr

Demonstrated experience developing and managing direct programmatic partnerships, including private marketplaces, preferred deals, direct publisher relationships, and strategic supply/path ...

... publisher-side, or agency-side. * Non-negotiable expert-level proficiency and extensive hands-on experience running campaigns in DV360. * Demonstrated expert-level proficiency and extensive hands-on ...

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Familiarity with the Google Marketing Platform (Studio/CM360), Mediaocean, and various social/programmatic publishers and specs. * Leadership & Grit: Experience mentoring early career staff and the ...

Familiarity with the Google Marketing Platform (Studio/CM360), Mediaocean, and various social/programmatic publishers and specs. * Leadership & Grit: Experience mentoring early career staff and the ...

You will partner closely with cross functional teams across programmatic, planning, activation ... Identify and evaluate publishers, streaming platforms, emerging leagues, and athlete led channels ...

You will partner closely with cross functional teams across programmatic, planning, activation ... Identify and evaluate publishers, streaming platforms, emerging leagues, and athlete led channels ...

Familiarity with the Google Marketing Platform (Studio/CM360), Mediaocean, and various social/programmatic publishers and specs. * Leadership & Grit: Experience mentoring early career staff and the ...

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Programmatic Publisher information

What is a programmatic publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a programmatic publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.

What are the key skills and qualifications needed to thrive as a programmatic publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are popular job titles related to Programmatic Publisher jobs in Texas?

For Programmatic Publisher jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Programmatic Publisher jobs in Texas look for?

The top searched job categories for Programmatic Publisher jobs in Texas are:

What cities in Texas are hiring for Programmatic Publisher jobs?

Cities in Texas with the most Programmatic Publisher job openings:

Publisher Partnerships Specialist

Simpli.fi

Fort Worth, TX • On-site

Full-time

Medical, Retirement, PTO

Posted 22 days ago


Job description

WHO WE ARE:
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets-where location matters and incrementality counts-by uniting data, automation, and intelligence to drive measurable growth.
Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers-from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations-to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.
Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.
WHAT WE'RE LOOKING FOR:
As the Publisher Partnerships Specialist, you are the engine room of our supply operations. You will support the broader Business Development team by managing the day-to-day health of our direct publisher relationships. Your role is a mix of account coordination, technical troubleshooting, and performance analysis. You ensure that our partners are set up correctly, their ads are firing as intended, and any delivery issues are caught and fixed before they impact revenue.
WHAT YOU'LL BE DOING:
  • Serve as the daily point of contact for assigned inventory partners, responding to inquiries regarding delivery, reporting, and basic technical setup.
  • Assist in the end-to-end setup of new publishers. This includes collecting necessary documentation, verifying txt/app-ads.txt compliance, and setting up Deal IDs in our internal systems.
  • Conduct daily audits of publisher performance. You will look for fluctuations in fill rates, latency, or floor price blocks and escalate anomalies to the senior team.
  • Investigate ad delivery issues.
  • Generate weekly and monthly performance reports for partners. You will identify actionable trends-such as a specific domain underperforming or a spike in IVT (Invalid Traffic)-to help optimize the account.
  • Keep our internal CRM and partner databases up-to-date with current contact info, contract terms, and technical specifications.
  • Perform regular quality assurance (QA) checks to ensure publishers are adhering to our Brand Safety and Ad Quality guidelines.
  • Work closely with the Campaign Operations and Sales teams to provide "inventory availability" (avails) and help troubleshoot why specific campaigns may not be scaling on certain sites.

YOU'LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:
  • Experience: 2-4 years in AdTech, specifically within Publisher Development, SSP Business Development, or Yield Management.
  • Industry Knowledge: Deep understanding of the programmatic landscape, including Header Bidding, OpenRTB, and the nuances of the "Supply-Side" (SSP/DSP dynamics).
  • Technical Aptitude: Familiarity with ad tags (VAST/JavaScript), ads.txt/app-ads.txt protocols, and basic troubleshooting.
  • Relationship Focus: You are a "people person" who enjoys building long-term trust with partners while remaining firm on commercial goals.
  • Analytical Skills: Ability to manipulate data in Excel/Google Sheets to tell a story. You should be comfortable with pivot tables and identifying trends in massive datasets.
  • Drive & Initiative: Highly motivated to hit "Supply-Side" targets and comfortable working in a fast-paced environment where priorities can shift quickly.
  • Communication: Excellent verbal and written skills; you can explain complex programmatic "plumbing" to a publisher's monetization lead with ease.

WORKING WITH US HAS ITS REWARDS:
Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Fully remote options as well depending on the position. Company is focused on developing and mentoring employees!
Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.