The right candidate is responsible for the strategy, development, and performance of programmatic ... publishers, data providers, and verification partners * Direct budget allocation and channel mix ...
The right candidate is responsible for the strategy, development, and performance of programmatic ... publishers, data providers, and verification partners * Direct budget allocation and channel mix ...
Director of AdOps - US
Austin, TX · On-site
... publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and ...
Director of AdOps - US
Austin, TX · On-site
... publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and ...
Director of Direct Mail
Dallas, TX · On-site
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
Director of Direct Mail
Dallas, TX · On-site
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... Programmatic Media * Experience working within a publisher, ad network, or commerce media environment is highly preferred * Experience delivering flawless campaign launches with accurate setup and ...
... Programmatic Media * Experience working within a publisher, ad network, or commerce media environment is highly preferred * Experience delivering flawless campaign launches with accurate setup and ...
... publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and ...
... publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and ...
Campaign Analyst - US
Austin, TX · On-site
... publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and ...
Campaign Analyst - US
Austin, TX · On-site
... publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
Director of Direct Mail
Dallas, TX · On-site
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
Director of Direct Mail
Dallas, TX · On-site
... digital programmatic advertising platform, and an in-house demand and data management platform ... As a large-scale digital content publisher, we collect valuable first-party data from our audience ...
Qualifications: * 6-10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment * Experience managing campaign launches ...
Qualifications: * 6-10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment * Experience managing campaign launches ...
Partnerships Lead - US
Austin, TX · On-site
Smadex is a global leader in the programmatic space, providing a world-class DSP for mobile, CTV ... publishers. Foster long-term, value-driven collaborations that support Smadex's growth and product ...
Partnerships Lead - US
Austin, TX · On-site
Smadex is a global leader in the programmatic space, providing a world-class DSP for mobile, CTV ... publishers. Foster long-term, value-driven collaborations that support Smadex's growth and product ...
Partnerships Lead - US
Austin, TX · On-site
Smadex is a global leader in the programmatic space, providing a world-class DSP for mobile, CTV ... publishers. Foster long-term, value-driven collaborations that support Smadex's growth and product ...
Quick apply
Partnerships Lead - US
Austin, TX · On-site
Smadex is a global leader in the programmatic space, providing a world-class DSP for mobile, CTV ... publishers. Foster long-term, value-driven collaborations that support Smadex's growth and product ...
Media Development Representative
$55.40K - $102.80K/yr
What you'll bring with you: * 1+ years of programmatic AdTech experience at a DSP, SSP, or publisher * Bachelor's degree in digital media, computer science, or related field - or equivalent ...
Media Development Representative
$55.40K - $102.80K/yr
What you'll bring with you: * 1+ years of programmatic AdTech experience at a DSP, SSP, or publisher * Bachelor's degree in digital media, computer science, or related field - or equivalent ...
Creative Strategy Manager
Austin, TX · On-site
... in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of ... Exposure to leading global app publishers and media partners in the digital advertising industry.
Creative Strategy Manager
Austin, TX · On-site
... in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of ... Exposure to leading global app publishers and media partners in the digital advertising industry.
Creative Strategy Manager
Austin, TX · On-site
... in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of ... Exposure to leading global app publishers and media partners in the digital advertising industry.
Quick apply
Creative Strategy Manager
Austin, TX · On-site
... in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of ... Exposure to leading global app publishers and media partners in the digital advertising industry.
Media Development Representative
$55.40K - $102.80K/yr
What you'll bring with you: * 1+ years of programmatic AdTech experience at a DSP, SSP, or publisher * Bachelor's degree in digital media, computer science, or related field - or equivalent ...
Media Development Representative
$55.40K - $102.80K/yr
What you'll bring with you: * 1+ years of programmatic AdTech experience at a DSP, SSP, or publisher * Bachelor's degree in digital media, computer science, or related field - or equivalent ...
Programmatic Publisher information
What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?
To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.
How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?
A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What is a Programmatic Publisher?
A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.
What is the difference between Programmatic Publisher vs Programmatic Trader?
| Aspect | Programmatic Publisher | Programmatic Trader |
|---|---|---|
| Credentials | Knowledge of ad tech, digital media, and basic analytics | Advanced analytics, trading certifications, and media buying experience |
| Work Environment | Media companies, publishers, ad tech platforms | Ad agencies, trading desks, media buying firms |
| Industry Usage | Focuses on managing ad inventory and revenue for publishers | Focuses on buying and selling ad inventory programmatically |
While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.
What are popular job titles related to Programmatic Publisher jobs in Texas? For Programmatic Publisher jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in Texas look for? The top searched job categories for Programmatic Publisher jobs in Texas are:
What cities in Texas are hiring for Programmatic Publisher jobs? Cities in Texas with the most Programmatic Publisher job openings:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 19 days ago
D.R. Horton rating
7.5
Based on 32 frontline employees who took The Breakroom Quiz
32nd of 77 rated construction
Job description
D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for a Senior Display and Performance Media Manager. The right candidate is responsible for the strategy, development, and performance of programmatic display, native, and connected TV (CTV) media. This role establishes audience reach, brand awareness, and demand generation strategies across markets, while overseeing vendor relationships, measurement frameworks, and a team responsible for campaign execution and operations.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Qualifications
Education and/or Experience
Preferred Qualifications
Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
Build YOUR future with D.R. Horton, America's Builder.#WeBuildPeopleToo
D.R. Horton, Inc. is currently looking for a Senior Display and Performance Media Manager. The right candidate is responsible for the strategy, development, and performance of programmatic display, native, and connected TV (CTV) media. This role establishes audience reach, brand awareness, and demand generation strategies across markets, while overseeing vendor relationships, measurement frameworks, and a team responsible for campaign execution and operations.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Develop and implement national display and performance media strategies across programmatic display, native, and CTV channels to support brand awareness and lead generation objectives
- Establish and manage measurement frameworks, including brand lift studies, awareness tracking, and share-of-voice analysis to evaluate marketing effectiveness
- Oversee selection, implementation, and governance of media platforms and vendors, including DSPs, publishers, data providers, and verification partners
- Direct budget allocation and channel mix strategies across markets based on business priorities, competitive conditions, and campaign performance
- Lead and manage a team responsible for campaign execution, audience strategy, and creative operations, ensuring alignment with defined performance standards
- Oversee creative strategy and production workflows to ensure availability of compliant, on-brand assets across all display and video channels
- Develop and execute competitive targeting strategies, including audience segmentation and market prioritization to improve brand consideration
- Present performance results and insights to senior leadership, including analysis of awareness metrics, campaign effectiveness, and market-level performance trends
- Collaborate with cross-functional teams, including paid search, SEO, email, and brand, to align media strategies and improve overall marketing performance
- Maintain documentation of media strategies, vendor relationships, and performance reporting standards
- Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Qualifications
Education and/or Experience
- Bachelor's degree in Marketing, Business, or related field
- 8+ years of experience in digital media, including programmatic display, native, or CTV
- Experience developing and managing brand awareness and performance media strategies
- Experience managing teams and vendor relationships
- Ability to translate marketing data into actionable insights and business recommendations
- Ability to apply strategic and analytical judgment to evaluate performance and guide decision-making
- Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
- Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
- The noise level is generally moderate
Preferred Qualifications
- Experience with DSP platforms
- Experience with brand measurement methodologies and media attribution models
- Experience managing multi-market or national media programs
Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
- Medical, Dental and Vision
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life & Disability Insurance
- Vacation, Sick, Personal Time and Company Holidays
- Multiple Voluntary and Company provided Benefits
Build YOUR future with D.R. Horton, America's Builder.#WeBuildPeopleToo
What D.R. Horton employees say
Pay
Benefits
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