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Programmatic Director Jobs in Tennessee (NOW HIRING)

BAE Systems

Dir I- Programs

Kingsport, TN · On-site

$153K - $260K/yr

As a Director, you will play an integral role in ensuring the successful modernization of our ... Guide the team in the preparation of programmatic baselines * Perform monthly/weekly cost and ...

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Programmatic Director information

See Tennessee salary details

$31.3K

$121.3K

$181.2K

How much do programmatic director jobs pay per year?

As of Aug 11, 2026, the average yearly pay for programmatic director in Tennessee is $121,286.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,748.00 and $151,402.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What are the most commonly searched types of Programmatic jobs in Tennessee? The most popular types of Programmatic jobs in Tennessee are:
What are popular job titles related to Programmatic Director jobs in Tennessee? For Programmatic Director jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Programmatic Director jobs in Tennessee look for? The top searched job categories for Programmatic Director jobs in Tennessee are:
What cities in Tennessee are hiring for Programmatic Director jobs? Cities in Tennessee with the most Programmatic Director job openings:
Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in Tennessee as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution, with an average salary of $121,286 per year, or $58.3 per hour.

Executive Director of Planning

Vanderbilt University

Nashville, TN • On-site

Full-time

Re-posted yesterday

Vanderbilt University rating

8.0

Company rating: 8.0 out of 10

Based on 40 frontline employees who took The Breakroom Quiz

186th of 617 rated colleges and universities

Job description


Position Summary:
Reporting directly to the Vice Chancellor for Real Estate, Facilities and Development (REFD), the Director of Planning is a leader within the division and primarily focuses on the development and implementation of various campus master plans. Supervising a team of planners, the Director is responsible for interpreting, updating and recommending strategies that are aligned with the Campus Master Plan. The Director of Planning also serves as a liaison between the City of Nashville, adjacent neighborhoods, and the campus community to ensure expectations are managed and site development is viewed within the campus context.
About the Work Unit:
The Office of the Vice Chancellor for Real Estate Facilities and Development at Vanderbilt University is committed to upholding the University's vision by excelling in management, strategic initiatives, and operational success. The unit embodies the core values and mission of the university, working closely with key stakeholders to address complex issues that span across the University and its affiliates as well as coordinating with the Board of Trustees on complex and cross-institutional issues. Each member of the team is crucial in executing the strategic initiatives and advancing the university through strategic partnerships to strategically managing growth, optimizing campus resources and ensuring that infrastructure supports Vanderbilt's evolving academic and research needs and its vision to become the world's best-run university. The team supports the Vice Chancellor and Associate and Assistant Vice Chancellor(s) in managing the university's real estate, facilities, development, planning and operations, liaising with affiliates, and collaborating with the other Vice Chancellors, the Chancellor, and the Board of Trustees on multidimensional, university-wide concerns.
The combined REFD annual budget exceeds $150 million in operating expenses, and the division has approximately 600 employees. REFDmanages major capital project expenditures totaling ~$300 million annually and facility renewal, replacement, and large maintenance project expenditures totaling ~$20 million annually.
Key Functions and Expected Performance:
Programmatic Design and Planning & Process:
  • Partners with the Chief Facilities Officer (CFO) and Assistant Vice Chancellor for Real Estate (AVC) to lead in the development and implementation of the Campus Master Plan, and all other master planning efforts including accessibility, mobility and transportation; landscape; and sub-unit school, college, and division facility master plans.
  • Assists the CFO and AVC with utilities, infrastructure, capital, and third-party developer planning efforts.
  • Conceptualize campus program needs into practical near and long-term planning options, including expansion campuses outside of Tennessee.
  • Develop and implement a comprehensive space management program and plan to meet University needs; lead collaboration efforts with members of the Facilities, Real Estate, and Vice Chancellor teams (deans, department leads, etc.) who are solving similar space needs to devise creative solutions to utilize space more efficiently.
  • Serves as a key liaison to internal and external stakeholders to maintain strategic business relationships that foster development objectives.
  • Working closely with local government officials, VU Community and Government relations, General Counsel, Facilities and Real Estate, lead the process for obtaining approvals for and documenting easements, rights of way and road abandonments as needs arise.
  • Develops, executes, and utilizes strategic planning analysis and research to determine long-term institutional needs and develop sustainable solutions.
  • Develops operating policies and procedures to comply with facilities planning regulations, best practices, and institutional objectives.
  • Supports and communicate the roll-out of new systems and tools for planning, in collaboration with other departments as needed.
  • Coordinates closely with Finance to develop plans within budget, ranging from renewal and renovation projects through new construction.
  • Oversee tracking and maintenance of portfolio data, metrics, and outcomes to assess program impact and ensure achievement of goals.[MS1]
  • Serves as the custodian of the University's institutional knowledge concerning campus planning and the historical evolution of campus development.
  • Assists the AVC and CFO in facilitating and directing the development and implementation of the Five-Year Capital Plan planning and delivery process.
  • Responsible for leading efforts to increase accessibility and promoting ADA standards for accessible design.

Internal and External Communications:
  • Assemble graphically clear and compelling presentations and other communication materials that distill the planning process, scenarios, and recommendations.
  • Create and deliver information to University leadership and external partners.
  • Develop and present scenarios to help inform decisions regarding campus space use.

Supervision and Leadership:
  • Support the development of individual team members to ensure continuous improvement and development.
  • Ability to lead and motivate diverse teams directly or indirectly in the reporting structure.
  • Demonstrated ability to develop clear expectations and timelines to drive performance.

Supervisory Relationships:
This position has supervisory responsibility of the planning team; this position reports administratively and functionally to the Vice Chancellor of Real Estate, Facilities and Development.
Education and Certifications:
  • Bachelor's degree and professional experience in Architecture, Urban Planning, Space Planning, Urban Design, Engineering, or a closely related field is required.
  • Master's degree from an accredited University in a related discipline is preferred.
  • 8+ years of experience leading teams is required.
  • Private sector experience is preferred.
  • Ability to solve space and campus planning issues, understand urban planning context and collaborate as a team.
  • Knowledge of campus planning.
  • Skill in strategic planning.
  • Familiar with best practices in signage and wayfinding.
  • Knowledge of universal design principles, sustainability, and ADA compliance.
  • Demonstrated ability to lead conversations and initiatives related to accessibility standards.
  • Ability to communicate in written, verbal, and graphic form, with faculty, staff, and student community, as well as internal technical staff, external consultants, and senior administration.
  • Comfort and ability to switch between competing tasks and priorities.
  • Experience and comfort in working in a fast-paced environment and managing projects with internal and external stakeholders.
  • Demonstrated ability to adapt to shifting priorities and manage multiple deadlines simultaneously.

About Us
At Vanderbilt University , our work - regardless of title or role - is in service to an important and noble mission in which every member of our community serves in advancing knowledge and transforming lives on a daily basis. Located in Nashville, Tennessee, on a 330+ acre campus and arboretum dating back to 1873, Vanderbilt is proud to have been named as one of "America's Best Large Employers" as well as a top employer in Tennessee and the Nashville metropolitan area by Forbes for several years running. We welcome those who are interested in learning and growing professionally with an employer that strives to create, foster and sustain opportunities as an employer of choice.
We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have a story. We want to hear it. We encourage you to apply today so that you might become a part of our story.
Vanderbilt University is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.

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