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Programmatic Digital Jobs in Ohio (NOW HIRING)

Hubbard Broadcasting

Paid Media Manager

Cincinnati, OH · On-site

$85K - $111K/yr

... and programmatic DMP/DSP platforms. * Monitor campaign performance, analyze key metrics, and ... Works directly with sales and strategy teams in production of digital campaigns. * May work ...

Salem Surround

Account Executive Sales

Columbus, OH

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing * Consultative selling approach with exceptional communication skills * CRM proficiency and data analysis ...

Salem Surround

Account Executive Sales

Cleveland, OH · On-site

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing * Consultative selling approach with exceptional communication skills * CRM proficiency and data analysis ...

Viamedia

Account Executive

Columbus, OH · On-site

$500K - $750K/yr

MSD, ESD or VP, Sales Status: Full-Time Job Summary The Account Executive is responsible for selling advertising solutions across Viamedia.ai traditional television, digital, and programmatic ...

Viamedia Inc.

Account Executive

Columbus, OH · Remote

$500K - $750K/yr

MSD, ESD or VP, Sales Status: Full-Time Job Summary The Account Executive is responsible for selling advertising solutions across Viamedia.ai traditional television, digital, and programmatic ...

Outfront Media, Inc.

Account Executive

Akron, OH · On-site

Experience with OOH, transit, digital, or programmatic media is a strong plus * Proficiency in Microsoft Office (especially Excel) Why OUTFRONT? * IRL Advantage: In a fragmented digital world, we ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Ohio?

For Programmatic Digital jobs in Ohio, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Ohio look for?

The top searched job categories for Programmatic Digital jobs in Ohio are:

What cities in Ohio are hiring for Programmatic Digital jobs?

Cities in Ohio with the most Programmatic Digital job openings:

Programmatic Digital jobs near you

Paid Media Manager

Hubbard Broadcasting

Cincinnati, OH • On-site

$85K - $111K/yr

Full-time

Re-posted 2 days ago

Hubbard Broadcasting rating

7.4

Company rating: 7.4 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

41st of 78 rated media

Job description

  • Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
  • Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals.
  • Works directly with sales and strategy teams in production of digital campaigns.
  • May work directly with the client to obtain assets needed to produce digital marketing campaigns.
  • Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives.
  • Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement.
  • Direct liaison between digital vendors and 2060 Digital.
  • Familiar with a variety of agency concepts, practices, and procedures.
  • Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation.
  • Attend market/ops calls. Working with the market contacts, facilitate meetings from Operations perspective.
  • Other duties as assigned.

  • Three (3+) years of digital advertising experience preferred, within an agency or large marketing department and a Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • Strong understanding of Google or Meta platforms and the ability to become Google or Meta certified within the first 90 days of employment.
  • Strong understanding and proven experience in the setup, launch, optimization, and management of display, SEM/PPC, video, paid social campaigns in a variety of platforms and DMP/DSPs.
  • Ability to gather and analyze data, create reports, and present findings to clients.
  • In-depth knowledge of digital advertising best practices, strategies, and tactics.
  • Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively.
  • Highly organized with strong project management and time management skills and the ability to manage a large volume of campaigns simultaneously.
  • Must be highly creative, flexible, and deadline-oriented with strong attention to detail.
  • Strong focus on customer service and ability to present ideas to both internal and external customers.
  • Advanced-level knowledge and understanding of technology, web and latest digital trends.
  • Strong analytical, planning, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions.
  • Ability to work both independently and as a team member with the ability to establish and maintain good working relationships with a variety of individuals.
  • Ability to work in compliance with company policies and procedures.
  • Project an appropriate professional appearance and demeanor.
  • Ability to work established schedule and other hours as needed, including evenings and weekends as needed.

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