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Programmatic Digital Jobs in Ohio (NOW HIRING)

Company 119

Digital Marketing Internship

Chardon, OH · On-site

... Programmatic Media. As you progress in your training and skills, you'll have the opportunity to ... Digital marketing quality control processes and best practices * Local search marketing tools and ...

Company 119

Digital Marketing Internship

Chardon, OH

... Programmatic Media. As you progress in your training and skills, you'll have the opportunity to ... Digital marketing quality control processes and best practices * Local search marketing tools and ...

Tire Discounters

Manager, Digital Paid Media

Cincinnati, OH · On-site

$87K - $113K/yr

Develop and execute the paid digital media plan across paid search, paid social, programmatic, and emerging channels. * Set channel-level KPIs, budget allocations, and quarterly investment plans ...

IGNITE

DIGITAL ENGINEER

Dayton, OH · On-site

... programmatic domains. As an employee-owned SDVOSB headquartered in Huntsville, AL, our team ... As a Digital Engineer on our team, you will use your combined MBSE and software knowledge ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Ohio? For Programmatic Digital jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Ohio look for? The top searched job categories for Programmatic Digital jobs in Ohio are:
What cities in Ohio are hiring for Programmatic Digital jobs? Cities in Ohio with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Programmatic Analyst, Campaign Targeting & Pricing

Programmatic Analyst, Campaign Targeting & Pricing

PatientPoint

Cincinnati, OH • Hybrid

Other

Retirement

Posted 19 days ago

Job description

Join PatientPoint Join PatientPoint to be part of a dynamic team creating change in and around the doctor's office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Location Cincinnati, OH (Hybrid: 2 days in office / 3 days remote) Job Summary We are seeking a data-driven and strategic Programmatic Campaign Targeting & Pricing Analyst to support campaign pricing, audience targeting, and digital media strategy across our network. This role sits at the intersection of analytics, programmatic media, and client strategy-primarily focused on campaign pricing and targeting. You will partner closely with client sales, strategy & insights, and ad operations teams to design effective, data-informed media campaigns that align with client objectives, maximize inventory utilization, and drive measurable performance.

This role plays a critical part in delivering scalable growth through precise targeting and thoughtful pricing strategies. What You'll Do Campaign Pricing & Targeting (Core Focus) Design and price point-of-care and programmatic media campaigns that align with client goals and available inventory. Develop targeted campaign structures using audience insights, prescription data, demographics, and market trends.

Ensure proposals meet company pricing standards while maximizing yield and growth opportunities. Maintain visibility into inventory availability, historical pricing trends, and competitive dynamics. Campaign Strategy & Proposal Development Collaborate with sales teams to build customized, data-driven proposals aligned to client objectives and budgets.

Translate client needs into compelling, clear, and strategic media recommendations. Guide stakeholders through programmatic campaign options and targeting strategies. Data Analysis & Insights Analyze large datasets to inform targeting and pricing decisions.

Support renewal strategies and upsell opportunities through data-backed recommendations. Cross-Functional Collaboration & Process Improvement Partner with strategy & insights, client sales, and ad operations teams to align on campaign goals and execution. Contribute to building scalable processes for campaign scoping, targeting, and pricing.

Identify opportunities to improve efficiency, accuracy, and performance across workflows. What We Need 1-3+ years of experience in digital advertising, programmatic media, analytics, or pricing. Advanced Excel skills (pivot tables, lookups, data analysis) and experience working with large datasets.

Ability to analyze performance data and translate insights into actionable recommendations. Preferred Qualifications Bachelor's degree in Analytics, Advertising, Business, Healthcare, or related field. Experience with Salesforce, Looker, SQL, or similar tools.

Strong understanding of programmatic ecosystems (SSPs, DSPs, RTB, DMPs, ad exchanges). Exposure to pharmaceutical or healthcare data. What You'll Need to Succeed Strong analytical mindset with attention to detail and a passion for working with data.

Excellent communication skills and ability to collaborate across teams and stakeholders. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Curiosity and initiative to continuously improve processes, strategies, and outcomes.

A strategic mindset with an interest in evolving programmatic media and targeting capabilities. About PatientPoint PatientPoint is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation's largest and most impactful digital network in 30,000 physician offices, we connect patients, providers, and health brands with relevant information that is proven to drive healthier decisions and better outcomes.

Learn more at patientpoint.com. Latest News & Innovations Why is PatientPoint a Best Place to Work. Read More Teammate Honored as "Top Woman in Tech"

Read More Recognized on Vault's Top Internship List. Read More What We Offer We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more.

While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates. PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information.

Employer is EOE/M/F/D/V. Apply

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