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Programmatic Campaign Manager Jobs in Raleigh, NC

Drive execution of priority digital campaigns across websites, email, programmatic media, paid ... Drive experimentation frameworks that accelerate learning cycles, improve campaign effectiveness ...

Drive execution of priority digital campaigns across websites, email, programmatic media, paid ... Drive experimentation frameworks that accelerate learning cycles, improve campaign effectiveness ...

Partner with analytics and CRM teams to connect upper-funnel media exposure to downstream outcomes ... Develop and own tools, workflows, and documentation that improve campaign execution, reporting ...

Showing results 21-28

Programmatic Campaign Manager information

See Raleigh, NC salary details

$13

$34

$66

How much do programmatic campaign manager jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for programmatic campaign manager in Raleigh, NC is $34.52, according to ZipRecruiter salary data. Most workers in this role earn between $21.49 and $42.74 per hour, depending on experience, location, and employer.

What does a programmatic campaign manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a programmatic campaign manager?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by programmatic campaign managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

What is the salary of programmatic campaign manager?

The average salary for a programmatic campaign manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced managers with skills in demand-side platforms (DSPs) and data analysis can earn higher salaries.

What are popular job titles related to Programmatic Campaign Manager jobs in Raleigh, NC?

For Programmatic Campaign Manager jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Programmatic Campaign Manager jobs in Raleigh, NC look for?

The top searched job categories for Programmatic Campaign Manager jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Programmatic Campaign Manager jobs?

Cities near Raleigh, NC with the most Programmatic Campaign Manager job openings:

Data Product Manager, Retail Media

Circle K

Raleigh, NC • On-site

Full-time

Posted 28 days ago


Circle K rating

4.8

Company rating: 4.8 out of 10

Based on 1,377 frontline employees who took The Breakroom Quiz

35th of 47 rated convenience stores


Job description

At Circle K, our mission is simple: to make our customers' lives a little easier every day. Whether you have stopped by for a coffee, refueled your car, or grabbed something to eat on the go, you already know who we are.

Full Circle Media is Circle K's in-house retail media and data monetization engine - built to accelerate customer acquisition, increase traffic, and drive incremental sales for both brands and our business. We are creating a unified, global retail media platform that brings together instore screens, offsite media activation, and privacy first data products - all powered by rich firstparty insights.

vRole OverviewAudience Strategy & Activation
  • Define, own, and evolve a standardized audience of taxonomy across the enterprise to ensure consistency in segmentation, activation, and reporting.
  • Build and scale high-value customer audiences using first-party data, behavioral signals, and predictive modeling.
  • Ensure seamless audience activation across digital, in-store, and offsite media ecosystems.
Measurement & Attribution
  • Design and operationalize robust measurement frameworks that connect media exposure to business outcomes (e.g., sales lift, basket size, frequency).
  • Establish measurement activation pipelines to support both onsite and offsite media channels, ensuring consistent tracking and attribution across the ecosystem.
  • Implement multi-touch attribution and closed-loop measurement using transaction-level data.
  • Standardize reporting methodologies to provide advertisers with consistent, transparent insights.
Incrementality & Experimentation
  • Lead incrementality testing (A/B, geo-lift, holdout groups) to quantify true campaign impact.
  • Establish test-and-learn frameworks that optimize audience strategies and media performance.
Performance Insights & Feedback Loops
  • Develop audience performance feedback loops that continuously inform and refine audience definitions, targeting strategies, and budget allocation.
  • Deliver actionable insights to advertisers and internal stakeholders, linking campaign performance to customer behavior.
  • Build intuitive dashboards and self-serve analytics tools for campaign visibility.
Key ResponsibilitiesRoadmap & Strategy
  • Team Leader: Lead a team of motivated Data Product Specialists
  • Partner closely with the Group Product Manager to define and execute the data product vision, roadmap, and backlog
  • Collaborate cross functionally with Retail Media Sales, Ad Operations, Store Operations, Legal, and Privacy teams
  • Translate business and advertiser needs into data solutions, including metric definitions, data models, and scalable self-service analytics and data products.
  • Own delivery of key data components across the retail media platform, spanning in-store media, offsite media integrations, campaign tooling, measurement, and data monetization - working closely with other Product Managers to deliver a cohesive, end-to-end RMN experience.
Data Integration & Engineering Coordination
  • Partner with Ad Operations to validate correct implementation of ad tags, inventory configuration, and event level tracking in advanced Ad serving environments
  • Coordinate with Data Engineering to import data from enterprise DSP (Demand Side Platforms) used for programmatic media buying, and adserving and yield management platforms used for publisher operations
Governance & Insight Enablement
  • Own and maintain the data catalog and lineage documentation to improve data discoverability, trust, and selfservice adoption across teams.
  • Liaise with Product Performance Analytics to deliver certified datasets on time for monthly leadership dashboards and ad-hoc reporting.
  • Drive data-product adoption: create enablement guides, run demos, maintain FAQs, collect feedback, and support change communications.
Skills Required
  • Strong team leader with the ability to balance strategic thinking and pragmatic execution, while remaining responsive to evolving business needs
  • Excellent communicator in English, able to translate complex concepts for technical and non-technical stakeholders.
  • Customer-obsessed problem solver who collaborates across geographies and levels.
  • Curious lifelong learner with a passion for retail, loyalty programs, and emerging analytics techniques.
Qualifications & Experience
  • Advanced degree in Engineering, Data Science, or related analytical field.
  • 7+ years of experience across one or more areas: data engineering, data analytics, or data architecture.
  • Experience with enterprise Demand Side Platforms used for programmatic media buying, including campaign setup, optimization, and reporting (Google Display & Video 360)
  • Good understanding of advanced adserving and yieldmanagement platforms used for publisher operations (such as such as Google Ad Manager 360)
  • Strong hands-on experience with SQL, analytical and visualization tools (e.g., Power BI), and cloud data warehouses such as Snowflake.

#LI-PG1


Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company's Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

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About Circle K

Sourced by ZipRecruiter

Circle K Stores are owned by Alimentation Couche-Tard, the largest convenience store operator in Canada. We are recognized for our strong food service brands, Simply Great Coffee, and of course our icy cold, flavour abundant Frosters. Our innovative store design and merchandising is second to none.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Tempe, AZ, US