Manager Programmatic Advertising Jobs in Raleigh, NC

To be eligible for this position, you must reside in the same country where the job is located.

Role: The Senior Account Manager serves as the strategic day-to-day client relationship owner for platform clients, ensuring their success through proactive leadership, executive-level engagement, and strategic guidance, proactive performance management, and seamless execution. This role blends deep platform expertise with consultative client management, helping clients maximize the value of their campaigns while understanding the entire digital advertising ecosystem. The team ensures clients receive best-in-class service, strategic recommendations, and audience targeting strategies that drive measurable business outcomes. This role may also mentor junior team members and help scale best practices across the team.

Key Responsibilities:

• Client Relationship Management & Advocacy: Act as a primary point of contact and trusted advisor for clients, building strong partnerships through trust, transparency, and consistent communication. Own senior stakeholder relationships and influence client strategy at an executive level. Work closely with sales team to anticipate client needs, proactively addressing challenges and opportunities before they escalate.

• Strategic Campaign Planning & Execution: Collaborate with Programmatic Traders to design and execute campaigns aligned with client KPI's, leveraging platform capabilities to drive performance. Lead development of multi-channel strategies and provide strategic oversight across campaigns. Translate client goals into actionable media strategies that maximize ROI and efficiency.

• Performance Insights & Optimization: Regularly analyze and interpret campaign performance data, identifying trends, areas for improvement, and growth opportunities. Provide proactive recommendations and data-backed insights that empower clients to refine their strategies. Drive continuous optimization frameworks and elevate analytical rigor across accounts.

• Collaboration with Cross-Functional Teams: Work closely with traders, Product, and Engineering teams to troubleshoot issues, enhance capabilities, and advocate for feature improvements based on client feedback. Serve as a key escalation point and influence product direction through aggregated client insights. Ensure flawless execution of campaigns by bridging the gap between client expectations and platform capabilities.

• Thought Leadership & Industry Expertise: Serve as a trusted advisor by educating clients on evolving ad tech trends, best practices, and emerging opportunities. Represent in client meetings, QBRs, and industry events, positioning the platform as a market leader. Contribute to internal thought leadership and help define platform success standards and playbooks.

Success in This Role Will Look Like:

• Deepened Client Partnerships: Demonstrated ability to foster strong, strategic relationships that lead to increased client engagement and long-term growth, including expansion opportunities and revenue retention.

• Strategic Impact: Delivery of thoughtful, data-informed recommendations that drive measurable improvements in campaign outcomes and client satisfaction, influencing broader client marketing strategy.

• Campaign Excellence: Consistent execution of high-performing programmatic strategies, with attention to audience quality, reach, and behavioral outcomes.

• Operational Agility: Streamlined collaboration with internal teams to ensure timely, accurate campaign delivery and continuous optimization, while improving team efficiency and scalability.

Qualifications:

• Bachelor's Degree required.

• Six (6)+ years' experience building client relationships and growing a book of business against a revenue target.

• Programmatic Strategy Expertise: Proven experience building and optimizing omnichannel digital campaigns using platform insights and data, including hands-on experience across multiple DSPs (e.g., DV360, The Trade Desk, Amazon DSP or similar).

• Programmatic Reporting & Analytics: Strong experience developing and delivering programmatic reporting, with the ability to synthesize complex datasets into clear, compelling narratives and actionable insights through data storytelling.

• Healthcare Industry Knowledge: Prior experience working with healthcare clients or within regulated industries is strongly preferred, with specific experience supporting healthcare and pharmaceutical brand marketing initiatives.

• Client-Facing Experience: Comfortable serving as the strategic point of contact for clients, agencies, and publishers; able to translate complex media strategies into clear, actionable plans, including collaboration with agency stakeholders.

• Familiarity with ad serving platforms (Google Ad Manager, Sizmek, etc.) preferred.

• Knowledge of agency and/or publisher media planning process, including how programmatic fits alongside social, email and TV preferred.

• Able to prioritize work based on strategic value and self-manage across multiple projects.

• Proficiency in breaking down complex technical problems into business solutions.

• Strong analytical skills to draw insights from large datasets.

• Excellent written and verbal communication skills.

• Proven ability to work with and influence cross-functional teams.

• Passion for working in a space that sits at the intersection of healthcare and technology.

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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more athttps://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

The potential base pay range for this role, when annualized, is $66,500.00 - $166,200.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.