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Programmatic Advertising Specialist Jobs (NOW HIRING)

As a Programmatic Senior Specialist, you'll be crucial to the success of our programmatic media ... Comprehensive understanding of programmatic advertising * In-platform experience with TTD, Amazon ...

This role manages both programmatic and paid social campaigns, with an intermediate understanding of the digital advertising ecosystem and Farm Journal's portfolio of brands. The Level 2 specialist ...

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Programmatic Advertising Specialist information

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$40.5K

$83K

$117K

How much do programmatic advertising specialist jobs pay per year?

As of Jul 16, 2026, the average yearly pay for programmatic advertising specialist in the United States is $82,994.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Advertising Specialist vs Digital Media Buyer?

AspectProgrammatic Advertising SpecialistDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), digital marketing experienceAdvertising or marketing background, media buying certifications
Work EnvironmentOnline platforms, ad exchanges, programmatic ad platformsMedia agencies, advertising departments, digital marketing teams
Industry UsageUsed across digital advertising, e-commerce, and media companiesCommon in advertising agencies, brands, and media outlets
Search/Comparison IntentHigh overlap in skills and job functions, often compared

The Programmatic Advertising Specialist focuses on using automated platforms and data-driven strategies to buy digital ads efficiently. In contrast, a Digital Media Buyer handles broader media purchasing, including direct negotiations and traditional media. While both roles require digital marketing knowledge, the specialist emphasizes programmatic tools and data analytics, making them more technical. Understanding these differences helps employers and job seekers target the right skills and opportunities in digital advertising.

How does a Programmatic Advertising Specialist collaborate with other teams to optimize campaign performance?

A Programmatic Advertising Specialist works closely with creative, analytics, and account management teams to ensure campaigns are effective and aligned with client goals. They provide detailed feedback to creative teams on ad performance, coordinate with analysts to interpret data and identify opportunities for optimization, and communicate with account managers to relay campaign insights to clients. Regular cross-team meetings and clear communication are key to adapting strategies quickly and maximizing ROI.

What are the key skills and qualifications needed to thrive as a Programmatic Advertising Specialist, and why are they important?

To thrive as a Programmatic Advertising Specialist, you need a strong understanding of digital marketing, data analysis, and programmatic ad buying, typically supported by a degree in marketing, communications, or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, and analytics tools like Google DV360, The Trade Desk, and Google Analytics is essential. Analytical thinking, attention to detail, and effective communication help professionals optimize campaigns and collaborate with stakeholders. These skills ensure efficient ad spend, campaign success, and the ability to adapt to the fast-evolving digital advertising landscape.

What does a Programmatic Advertising Specialist do?

A Programmatic Advertising Specialist is responsible for planning, executing, and optimizing automated digital advertising campaigns. They use software and algorithms to buy ad space in real time, targeting specific audiences based on data insights. Their work involves analyzing performance metrics, adjusting strategies for better ROI, and collaborating with clients or internal teams to meet campaign goals. They also stay updated on industry trends and emerging technologies to ensure campaigns remain effective.
More about Programmatic Advertising Specialist jobs
What cities are hiring for Programmatic Advertising Specialist jobs? Cities with the most Programmatic Advertising Specialist job openings:
What states have the most Programmatic Advertising Specialist jobs? States with the most job openings for Programmatic Advertising Specialist jobs include:
Infographic showing various Programmatic Advertising Specialist job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $82,994 per year, or $39.9 per hour.
Programmatic Solutions Consultant, Amazon Ads

Programmatic Solutions Consultant, Amazon Ads

Amazon

Culver City, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 18 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,972 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

Amazon Ads is looking for a Programmatic Solutions Consultant to support customers using our demand-side platform, Amazon DSP.
As a Programmatic Solutions Consultant (PSC), you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. You will drive success by developing customer expertise in our programmatic advertising DSP. The Programmatic Solutions Consultant has experience in advertising technology and the programmatic advertising domain, and is leveraging this expertise to help our customers meet and exceed their business objectives. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Ads internal sales, product, and support teams to address customer needs.
Key job responsibilities
* Owning the relationship with programmatic trading desk managers, engaging with multiple customer organizational levels to understand business objectives
* Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices
* Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations
* Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)
* Defining and improving processes and tools for the Programmatic Solutions Consultant team to better serve customers
A day in the life
A typical PSC engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action.
You will advocate for customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSCs operate as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.
You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity.
About the team
Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.
Our programmatic advertising platform, the Amazon Demand Side Platform (DSP), is becoming increasingly popular with major advertisers and agencies worldwide. We believe we understand e-commerce advertising better than anybody else and want to turn it into a science of its own that all users can leverage for their programmatic advertising.
Here at Amazon Advertising, we embrace our differences. We are committed to furthering our culture of inclusion. We have 13 employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon's culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Our team puts a high value on work-life balance. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfilment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.
BASIC QUALIFICATIONS
- Experience analyzing data and best practices to assess performance drivers
- Experience with annual brand and media planning
- 4+ years of digital advertising and client facing roles experience
- Experience in programmatic advertising in a consultative role, providing hands-on customer service
- Experience owning relationships with programmatic decision makers
- Ability to effectively present to and confidently communicate with business-to-business (B2B) customers, including facilitating onboarding and training, or presenting plans to customer leadership (e.g. Head of Programmatic at an agency or advertiser)
- Fluency in English
PREFERRED QUALIFICATIONS
- Experience in e-commerce or online advertising
- Experience in omni-channel marketing, search engine marketing or search engine optimization
- Experience in e-commerce or online advertising
- Experience in omni-channel marketing, search engine marketing or search engine optimization
- Experience in digital analytics and/or DMP, CDP
- Proficient oral and written communication skills with ability to establish credibility with technical and non-technical business owners
- Organizational skills including prioritizing, scheduling, time management, and meeting deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 75,200.00 - 131,600.00 USD annually

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About Amazon

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Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US