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Product Optimization Jobs in Virginia (NOW HIRING)

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk ... Our customers rely on our B2B products and services through DataOne Software, Dominion DMS ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform. Stay current on ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk ... Our customers rely on our B2B products and services through DataOne Software, Dominion DMS ...

Cesna Group

Software Product Lead

Vienna, VA · On-site

$100K - $200K/yr

... optimization, security and best practices in a cloud environment. Qualifications * Required Experience & Qualifications * - Proven experience in leading software product development efforts (i.e ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

Position Summary DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing ... Our customers rely on our B2B products and services through DataOne Software, Dominion DMS ...

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All JobsProduct Optimization JobsProduct Optimization Jobs in Virginia

Product Optimization information

See Virginia salary details

$26.3K

$96.5K

$206.2K

How much do product optimization jobs pay per year?

As of Aug 7, 2026, the average yearly pay for product optimization in Virginia is $96,544.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,400.00 and $116,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in product optimization, and why are they important?

To thrive in a Product Optimization role, you need strong analytical abilities, a solid understanding of product lifecycle management, and experience in data-driven decision-making, often supported by a relevant degree in business, engineering, or a related field. Familiarity with A/B testing tools, analytics platforms like Google Analytics or Mixpanel, and proficiency in data visualization software is highly valued. Excellent communication, problem-solving skills, and the ability to collaborate across multiple teams are key soft skills for this position. These competencies ensure that product improvements are strategically planned, effectively executed, and result in measurable business value.

What are some typical challenges faced in a product optimization role, and how can they be addressed?

Professionals in Product Optimization often face challenges such as balancing the needs of multiple stakeholders, prioritizing enhancements with limited resources, and interpreting complex data to drive actionable improvements. Navigating differing perspectives from product managers, engineers, and marketing requires clear communication and effective negotiation skills. Staying adaptable and maintaining a customer-centric focus is critical to ensure optimization efforts align with both business goals and user needs. Proactively seeking feedback, using agile methodologies, and continuous learning are valuable strategies for overcoming these challenges and driving product success.

What is a product optimization?

A Product Optimization job focuses on improving a product's performance, usability, and overall efficiency to enhance customer satisfaction and business outcomes. Professionals in this role analyze data, conduct A/B testing, and implement strategies to refine features, pricing, or user experience. They collaborate with cross-functional teams, including product managers, engineers, and marketing teams, to ensure continuous improvements. The ultimate goal is to maximize product value, increase engagement, and drive business growth.

What are the most commonly searched types of Product Optimization jobs in Virginia? The most popular types of Product Optimization jobs in Virginia are:
What are popular job titles related to Product Optimization jobs in Virginia? For Product Optimization jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Product Optimization jobs in Virginia look for? The top searched job categories for Product Optimization jobs in Virginia are:
Product Optimization jobs near you
Infographic showing various Product Optimization job openings in Virginia as of August 2026, with employment types broken down into 78% Full Time, 18% Part Time, 3% Contract, and 1% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $96,544 per year, or $46.4 per hour.

SEO/SEM Marketing Manager

DX1 Platform

Norfolk, VA

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 28 days ago

Job description

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search), search engine optimization (organic search), and website analytics.

DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing websites for dealers selling motorcycles, ATVs, side by sides, snowmobiles, scooters, power equipment and more. 

Position Summary

DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a high-volume client portfolio.

Success in this position requires someone who thinks like a boutique digital marketing agency but can build scalable processes that deliver consistent results across many accounts. The ideal candidate is highly organized, data-driven, process-oriented, and passionate about continuous improvement through automation, AI, and marketing technology.

Responsibilities

● Lead, mentor, and develop a team of up to three SEO/SEM specialists.
● Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
● Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
● Prioritize work based on business impact, client needs, and team capacity.
● Establish processes, documentation, and quality standards that improve efficiency and consistency.
● Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
● Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
● Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
● Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
● Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
● Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
● Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.

Required Qualifications

● 5+ years of SEO and SEM experience with proven results.
● 2+ years managing or mentoring marketing professionals.
● Experience managing multiple client accounts in an agency or high-volume SaaS environment.
● Strong understanding of technical SEO, local SEO, content strategy, and paid search.
● Advanced knowledge of:
○ Google Analytics 4 (GA4)
○ Google Tag Manager
○ Google Search Console
○ Google Ads
○ SEMrush
○ PageSpeed Insights
○ Screaming Frog SEO Spider
○ Raven Tools (or similar reporting platforms)
● Experience implementing conversion tracking, event tagging, and attribution.
● Strong analytical skills with the ability to translate data into business recommendations.
● Excellent project management, prioritization, and organizational skills.
● Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications

● Experience working with automotive, powersports, RV, marine, or other dealer-based industries.
● Experience supporting SaaS products or website platforms.
● Familiarity with Local SEO for multi-location businesses.
● Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.
● Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like

● Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.
● Builds repeatable processes that enable the team to scale without sacrificing quality.
● Develops a high-performing, accountable team focused on continuous improvement.
● Uses data to drive decisions and proactively identifies opportunities for optimization.
● Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key Competencies

● Strong Management Skills
● Strategic Thinking
● Process Improvement
● Client Service
● Analytical Thinking
● Technical SEO
● Paid Search
● Communication
● Collaboration
● Continuous Learning
  • This role offers a compensation of approximately $85,000 - $90,000 annually. Compensation factors include geography, experience, education, job demands, job market, etc. Additional benefits for full-time employees include medical, dental, vision, flexible spending account, 401k, and matching up to.  4% fully vested on day one of employment; paid vacation, company holidays, and sick leave; corporate discount opportunities.

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.