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Product Led Growth Jobs (NOW HIRING)

Confluent

Head of Product Led Growth Marketing

$282K - $339K/yr

As the Head of Product Led Growth Marketing, you will lead a team that defines and optimizes Confluent's product-led growth strategy from acquisition through high-value customer conversion. You and ...

Deepgram

Staff Product Manager (Product-Led Growth)

$200K - $268K/yr

It's Important to Us That You Have - Product-led growth experience. This is mandatory. You have owned a PLG funnel metric - activation, conversion, retention, or acquisition - and moved it, in a ...

Deepgram

Staff Product Analyst (Product-Led Growth)

$200K - $250K/yr

Own the analytics strategy for product-led growth-design experiments, build measurement infrastructure, and drive insights that increase conversion from signup to first programmatic request * Build ...

Fleetio

Product Manager, Growth

We believe the strongest product-led growth comes from helping customers realize value through thoughtful product experiences, not from forcing growth at the expense of customer trust. Reporting to ...

Juicebox, Inc

Growth Product Lead

San Francisco, CA · On-site

$175K - $260K/yr

About the Role We're hiring a Growth Product Lead to help drive Juicebox's organic and product-led growth initiatives. A significant portion of Juicebox revenue already comes from our self-serve ...

Fleetio

Product Manager, Growth

$450/day

We believe the strongest product-led growth comes from helping customers realize value through thoughtful product experiences, not from forcing growth at the expense of customer trust. Reporting to ...

Juicebox, Inc

Head of Growth Product

San Francisco, CA · On-site

$225K - $300K/yr

About the Role We're hiring a Head of Growth Product to own and scale Juicebox's organic and product-led growth engine. A significant portion of Juicebox revenue already comes from our self-serve ...

RF-SMART

Product Manager - Growth

Jacksonville, FL · Hybrid

Design customer experience experiments required for product led growth strategies including but not limited to: trial use of products, self-renew, self-upgrade, and retention. * Update our customer ...

RF-SMART

Product Manager - Growth

Jacksonville, FL · Hybrid

Design customer experience experiments required for product led growth strategies including but not limited to: trial use of products, self-renew, self-upgrade, and retention. * Update our customer ...

RF-SMART

Product Manager - Growth

Jacksonville, FL · Hybrid

Design customer experience experiments required for product led growth strategies including but not limited to: trial use of products, self-renew, self-upgrade, and retention. * Update our customer ...

RF-SMART

Product Manager - Growth

Jacksonville, FL · On-site

Design customer experience experiments required for product led growth strategies including but not limited to: trial use of products, self-renew, self-upgrade, and retention. * Update our customer ...

Luma

Product Manager, Growth

Redwood City, CA · On-site

$250K - $325K/yr

Own and execute product-led growth across the full funnel, from acquisition to revenue. * Identify and prioritize high-leverage (80/20) opportunities that drive outsized growth. * Design and scale ...

GitLab

Senior Product Manager, Growth

$129K - $170K/yr

Experience in product management, ideally owning a self-serve or product-led growth funnel end-to-end * Strong technically: you understand how software is built, packaged, deployed, and operated

Rippling

Product Lead, Growth

San Francisco, CA · On-site

$174K - $290K/yr

You'll define Rippling's end-to-end AI growth strategy, spanning acquisition, product-led growth, activation, habit formation, expansion, and monetization. Success will require going deep on emerging ...

Adobe

Senior Growth Product Manager

Lehi, UT · On-site

$118K - $156K/yr

We are seeking a Senior Growth Product Manager to drive Product-Led Growth (PLG) across Experience Cloud products by accelerating user acquisition, activation, engagement, retention, and expansion.

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All JobsProduct Led Growth Jobs

Product Led Growth information

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$51.5K

$159.4K

$197K

How much do product led growth jobs pay per year?

As of Sep 3, 2026, the average yearly pay for product led growth in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What is a product led growth?

A Product Led Growth (PLG) job focuses on driving business growth by leveraging the product as the primary driver of acquisition, retention, and expansion. Professionals in this role analyze user behavior, optimize onboarding experiences, and implement growth strategies within the product to enhance user engagement and conversion. They collaborate with teams across product, marketing, sales, and customer success to create a seamless user journey that encourages organic growth. PLG roles require strong analytical skills, a data-driven mindset, and a deep understanding of user experience. The goal is to reduce friction, increase adoption, and drive revenue by making the product itself the key engine for customer acquisition and retention.

What are the key skills and qualifications needed to thrive in product led growth?

To excel in a Product Led Growth role, you need expertise in product management, data analysis, user experience optimization, and a solid understanding of SaaS business models. Familiarity with tools like Mixpanel, Amplitude, A/B testing platforms, and CRM systems is typically required, and certifications in product management or analytics are advantageous. Strong collaboration, analytical thinking, and clear communication enable professionals to align cross-functional teams and prioritize growth initiatives effectively. These skills are crucial for driving user acquisition, retention, and revenue growth by using the product as the main lever for business expansion.

What are the most common challenges someone faces in a product led growth role?

Professionals in Product Led Growth roles often encounter challenges such as balancing rapid experimentation with maintaining a consistent user experience, interpreting complex usage data to inform strategy, and collaborating effectively across product, engineering, sales, and marketing departments. It's essential to prioritize initiatives with the greatest impact, requiring strong analytical and decision-making skills. Regularly engaging with customer feedback and adapting the product roadmap are also key aspects of the job. Overcoming these challenges helps drive meaningful adoption and ensures the product remains the primary engine for sustainable growth.

What are examples of product led growth?

Product Led Growth (PLG) is a strategy where a company's product drives customer acquisition, retention, and expansion. Examples include freemium models, where users access basic features for free and upgrade for advanced features, and viral features that encourage sharing and word-of-mouth growth. Successful PLG companies often focus on user experience, self-service onboarding, and data-driven product improvements.
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Product Led Growth jobs near you
Infographic showing various Product Led Growth job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 17% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.

Head of Product Led Growth Marketing

Confluent

Remote

$282K - $339K/yr

Full-time

Re-posted 22 days ago

Job description

We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.
It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.
One Confluent. One Team. One Data Streaming Platform.
About the Role:
As the Head of Product Led Growth Marketing, you will lead a team that defines and optimizes Confluent's product-led growth strategy from acquisition through high-value customer conversion.
You and your team will collaborate across Product, Marketing, Sales, Data Science, and Engineering to optimize signup quality, strengthen funnel conversion, and maximize downstream revenue impact. Your work will include building measurement frameworks, leading experimentation agendas, optimizing digital acquisition channels, including emerging discovery levers such as answer engine optimization (AEO), and translating performance insights into clear investment decisions. You will also design and refine the product-to-sales handoff, ensuring product signals translate into effective sales engagement. This role is critical to scaling product-led acquisition and demonstrating PLG as a durable, efficient growth lever for Confluent.
What You Will Do:
  • Drive growth strategy and optimization: Define and optimize PLG growth strategy across the full funnel-from acquisition through high-value conversion-balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams.
  • Lead and scale a high-performing growth team: Recruit, mentor, and manage a multidisciplinary team of growth marketers and analysts; foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with Confluent's strategic goals.
  • Optimize digital marketing and channel performance: Evaluate paid marketing, organic, and product-led acquisition channels; translate performance insights into investment decisions; test and scale high-performing programs across both traditional and emerging discovery channels, including answer engine optimization (AEO).
  • Build measurement frameworks and experimentation rigor: Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and early indicators of long-term customer value; lead a disciplined testing agenda to accelerate learning and improve conversion.
  • Strengthen product-led sales motion and GTM alignment: Design and optimize the handoff from product-led users to sales-assisted conversion; partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops; ensure alignment across product launches, marketing campaigns, activation flows, and nurture journeys.
  • Evolve PLG for AI and agentic workflows: Partner with Product and Engineering to integrate AI-driven evaluation/personalization, agent-based customer interactions, and intelligent automation into growth workflows-positioning Confluent's PLG motion to capitalize on emerging AI use cases and developer behavior shifts.
What You Will Bring:
  • 8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact; 2+ years in a leadership role managing high-performing teams.
  • Deep understanding of growth marketing and PLG best practices-including acquisition strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and best-in-class PLG tooling and workflows (e.g., product analytics platforms, reverse ETL, activation tools, attribution and experimentation frameworks).
  • Strong analytical and problem-solving skills with strategic thinking ability; experience diagnosing complex funnel issues and translating analysis into clear decisions. SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred.
  • Experience in enterprise software or SaaS, with proven ability to collaborate across Product, Marketing, Sales, Finance, and Data Science; excellent communication skills for both technical and executive audiences.
  • Strong ownership mindset with the ability to move solutions forward in ambiguous, fast-moving environments; proven track record leading and mentoring teams to deliver exceptional results.

What Gives You an Edge:
  • Experience in developer tools, cloud/data infrastructure, usage-based business models, or other technical, developer-led product domains.
  • Familiarity with AI-driven growth strategies, agentic workflows, or integrating LLMs and intelligent automation into marketing and product-led motions.
  • Track record designing and scaling product-to-sales handoff strategies, lead qualification models, or hybrid PLG-sales conversion funnels in high-growth B2B SaaS environments.
  • Deep expertise in advanced experimentation methodologies and building rigorous measurement frameworks for attribution, incrementality, and lifetime value prediction.
Ready to build what's next? Let's get in motion.
Come As You Are
Belonging isn't a perk here. It's the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what's possible.
We're proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.
Privacy Statement
Confluent is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. By proceeding with this application, you understand that Confluent will share your personal information with other IBM affiliates involved in your recruitment process, wherever these are located. More Information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here.
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About Confluent

Sourced by ZipRecruiter

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That's the power of data in motion in action--giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we're building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world. We're looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent's enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow--whether you're just starting out in your career or managing a large team, you'll be amazed at the magnitude of your impact.

Industry

Software development

Company size

1,001 - 5,000 Employees

Headquarters location

Mountain View, CA, US

Year founded

2014

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