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Director Product Led Growth Jobs (NOW HIRING)

Confluent

Head of Product Led Growth Marketing

$282K - $339K/yr

As the Head of Product Led Growth Marketing, you will lead a team that defines and optimizes Confluent's product-led growth strategy from acquisition through high-value customer conversion. You and ...

Juicebox, Inc

Growth Product Lead

San Francisco, CA · On-site

$175K - $260K/yr

  • Medical

  • Dental

  • Vision

About the Role We're hiring a Growth Product Lead to help drive Juicebox's organic and product-led growth initiatives. A significant portion of Juicebox revenue already comes from our self-serve ...

Juicebox, Inc

Head of Growth Product

San Francisco, CA · On-site

$225K - $300K/yr

  • Medical

  • Dental

  • Vision

About the Role We're hiring a Head of Growth Product to own and scale Juicebox's organic and product-led growth engine. A significant portion of Juicebox revenue already comes from our self-serve ...

Fleetio

Product Manager, Growth

$450/day

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

We believe the strongest product-led growth comes from helping customers realize value through thoughtful product experiences, not from forcing growth at the expense of customer trust. Reporting to ...

RF-SMART

Product Manager - Growth

Jacksonville, FL · On-site

Design customer experience experiments required for product led growth strategies including but not limited to: trial use of products, self-renew, self-upgrade, and retention. * Update our customer ...

RF-SMART

Product Manager - Growth

Jacksonville, FL · Hybrid

Design customer experience experiments required for product led growth strategies including but not limited to: trial use of products, self-renew, self-upgrade, and retention. * Update our customer ...

RF-SMART

Product Manager - Growth

Jacksonville, FL · Hybrid

Design customer experience experiments required for product led growth strategies including but not limited to: trial use of products, self-renew, self-upgrade, and retention. * Update our customer ...

Adobe

Senior Growth Product Manager

Lehi, UT · On-site

$118K - $156K/yr

We are seeking a Senior Growth Product Manager to drive Product-Led Growth (PLG) across Experience ... direct authority * Strong stakeholder management skills, with experience aligning multiple teams ...

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Director Product Led Growth information

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$113K

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$245K

How much do director product led growth jobs pay per year?

As of Aug 13, 2026, the average yearly pay for director product led growth in the United States is $230,997.00, according to ZipRecruiter salary data. Most workers in this role earn between $233,000.00 and $244,000.00 per year, depending on experience, location, and employer.

What is the difference between Director Product Led Growth vs Director Growth Marketing?

AspectDirector Product Led GrowthDirector Growth Marketing
Primary FocusDriving product adoption and user engagement through product features and user experienceDeveloping and executing marketing strategies to acquire and retain customers
Skills & CredentialsProduct management, data analysis, user experience designMarketing strategy, analytics, campaign management
Work EnvironmentCross-functional teams including product, engineering, and dataMarketing, sales, and customer acquisition teams

While both roles aim to grow the company's user base, the Director Product Led Growth focuses on leveraging the product itself to drive growth, whereas the Director Growth Marketing emphasizes marketing campaigns and channels. Understanding these differences helps organizations align their growth strategies effectively.

More about Director Product Led Growth jobs
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What are the most commonly searched types of Product Led Growth jobs? The most popular types of Product Led Growth jobs are:
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Director Product Led Growth jobs near you
Infographic showing various Director Product Led Growth job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $230,997 per year, or $111.1 per hour.

Head of Product Led Growth Marketing

Confluent

Remote

$282K - $339K/yr

Full-time

Re-posted 6 hours ago

Job description

We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.
It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.
One Confluent. One Team. One Data Streaming Platform.
About the Role:
As the Head of Product Led Growth Marketing, you will lead a team that defines and optimizes Confluent's product-led growth strategy from acquisition through high-value customer conversion.
You and your team will collaborate across Product, Marketing, Sales, Data Science, and Engineering to optimize signup quality, strengthen funnel conversion, and maximize downstream revenue impact. Your work will include building measurement frameworks, leading experimentation agendas, optimizing digital acquisition channels, including emerging discovery levers such as answer engine optimization (AEO), and translating performance insights into clear investment decisions. You will also design and refine the product-to-sales handoff, ensuring product signals translate into effective sales engagement. This role is critical to scaling product-led acquisition and demonstrating PLG as a durable, efficient growth lever for Confluent.
What You Will Do:
  • Drive growth strategy and optimization: Define and optimize PLG growth strategy across the full funnel-from acquisition through high-value conversion-balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams.
  • Lead and scale a high-performing growth team: Recruit, mentor, and manage a multidisciplinary team of growth marketers and analysts; foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with Confluent's strategic goals.
  • Optimize digital marketing and channel performance: Evaluate paid marketing, organic, and product-led acquisition channels; translate performance insights into investment decisions; test and scale high-performing programs across both traditional and emerging discovery channels, including answer engine optimization (AEO).
  • Build measurement frameworks and experimentation rigor: Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and early indicators of long-term customer value; lead a disciplined testing agenda to accelerate learning and improve conversion.
  • Strengthen product-led sales motion and GTM alignment: Design and optimize the handoff from product-led users to sales-assisted conversion; partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops; ensure alignment across product launches, marketing campaigns, activation flows, and nurture journeys.
  • Evolve PLG for AI and agentic workflows: Partner with Product and Engineering to integrate AI-driven evaluation/personalization, agent-based customer interactions, and intelligent automation into growth workflows-positioning Confluent's PLG motion to capitalize on emerging AI use cases and developer behavior shifts.
What You Will Bring:
  • 8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact; 2+ years in a leadership role managing high-performing teams.
  • Deep understanding of growth marketing and PLG best practices-including acquisition strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and best-in-class PLG tooling and workflows (e.g., product analytics platforms, reverse ETL, activation tools, attribution and experimentation frameworks).
  • Strong analytical and problem-solving skills with strategic thinking ability; experience diagnosing complex funnel issues and translating analysis into clear decisions. SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred.
  • Experience in enterprise software or SaaS, with proven ability to collaborate across Product, Marketing, Sales, Finance, and Data Science; excellent communication skills for both technical and executive audiences.
  • Strong ownership mindset with the ability to move solutions forward in ambiguous, fast-moving environments; proven track record leading and mentoring teams to deliver exceptional results.

What Gives You an Edge:
  • Experience in developer tools, cloud/data infrastructure, usage-based business models, or other technical, developer-led product domains.
  • Familiarity with AI-driven growth strategies, agentic workflows, or integrating LLMs and intelligent automation into marketing and product-led motions.
  • Track record designing and scaling product-to-sales handoff strategies, lead qualification models, or hybrid PLG-sales conversion funnels in high-growth B2B SaaS environments.
  • Deep expertise in advanced experimentation methodologies and building rigorous measurement frameworks for attribution, incrementality, and lifetime value prediction.
Ready to build what's next? Let's get in motion.
Come As You Are
Belonging isn't a perk here. It's the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what's possible.
We're proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.
Privacy Statement
Confluent is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. By proceeding with this application, you understand that Confluent will share your personal information with other IBM affiliates involved in your recruitment process, wherever these are located. More Information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here.
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About Confluent

Sourced by ZipRecruiter

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That's the power of data in motion in action--giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we're building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world. We're looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent's enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow--whether you're just starting out in your career or managing a large team, you'll be amazed at the magnitude of your impact.

Industry

Software development

Company size

1,001 - 5,000 Employees

Headquarters location

Mountain View, CA, US

Year founded

2014

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