Product Launch Manager Jobs in Riverside, CA (NOW HIRING)

Job Summary:
Zymo Research is looking for a dynamic individual to join our Commercialization Team! The Portfolio Commercialization Manager will bridge scientific innovations and the market, translating complex technologies into customer value propositions, developing go-to-market strategies, and driving product adoption globally.
Responsibilities:
• Translate Zymo’s technical innovations into compelling customer-facing value propositions.
• Develop clear product positioning, messaging, and differentiation strategies.
• Partner with R&D to ensure products are designed and launched with strong market fit.
• Own and grow assigned product portfolios, ensuring revenue expansion and market adoption.
• Manage the complete product lifecycle, from concept through launch to maturity and sunset.
• Develop and execute go-to-market (GTM) strategies, campaigns, and launch plans.
• Shape pricing strategies, financial models, and forecasts to optimize adoption and profitability.
• Identify customer needs and pain points through VOC (Voice of Customer) research.
• Conduct market research on emerging technologies, competitors, and customer segments.
• Monitor competitive landscapes to refine positioning and uncover growth opportunities.
• Build product strategies, roadmaps, and business plans aligned with Zymo’s commercial priorities.
• Equip sales, distributors, and internal teams with the knowledge, tools, and messaging needed to succeed.
• Develop training programs, collateral, and value-based selling resources.
• Support distributors and channel partners with technical messaging and positioning guidance.
• Build and present business cases supported by VOC, competitive analysis, and financial modeling.
• Guide investment decisions and portfolio prioritization for existing and adjacent opportunities.
• Support strategic initiatives that align with broader portfolio and market needs.
• Partner with R&D, sales, and operations to synchronize product strategies and launches.
• Ensure scientific credibility and commercial alignment during product launch readiness.
• Collaborate with the Commercial & Innovation Strategist team to connect portfolio growth with Zymo’s broader innovation roadmap.
• Lead commercialization strategy and lifecycle management for NGS library preparation and epigenetics product lines.
• Develop workflow-focused messaging that highlights technical advantages, application fit, and customer outcomes for sequencing and epigenetic analysis workflows.
• Identify emerging trends, customer pain points, and growth opportunities within genomics and epigenetics markets to inform portfolio direction.
• Partner with R&D to shape new product concepts, enhancements, and workflow innovations aligned with market needs in sequencing and epigenetic profiling.
• Create targeted GTM campaigns, application content, and sales tools tailored to NGS library prep and epigenetics use cases.
• Monitor market evolution in sequencing platforms, sample types, regulatory genomics, and biomarker discovery to guide strategic portfolio planning.
Qualifications:
Required:
• Practical experience with NGS library preparation workflows (e.g., DNA-seq, RNA-seq, metagenomics, bisulfite sequencing, targeted sequencing, or single-cell library prep).
• Familiarity with epigenetics technologies, including DNA methylation analysis, chromatin accessibility assays, bisulfite conversion methods, or regulatory genomics workflows.
• Ability to understand and communicate workflow-level nuances to differentiate Zymo’s NGS and epigenetics solutions in the marketplace.
• Experience supporting or commercializing molecular biology tools used in genomics, sequencing, or epigenetic profiling applications preferred.
• Advanced degree in life sciences (MS/PhD strongly preferred; BS with significant relevant experience considered).
• 3–7 years of experience in product marketing, product management, or commercialization within the life sciences tools or biotechnology industry.
• Alternatively, candidates with 3–7 years of industry R&D experience who demonstrate strong aptitude and interest in commercialization will also be considered.
• Strong track record of product launches, revenue growth, and customer adoption strategies.
• Hands-on understanding of molecular biology, genomics, or adjacent research fields.
• Demonstrated ability to translate complex science into market-ready positioning.
• Strong skills in market analysis, competitive insight, and business case development.
• Excellent communication skills with ability to influence across technical and commercial teams.
• Willingness to travel up to 30% for trade shows, conferences, and customer-facing events.
Preferred:
• Experience supporting distributors, channel partners, or global commercialization a plus.
Company:
Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high quality research tools at affordable prices. Founded in 1994, the company is headquartered in Irvine, USA, with a team of 201-500 employees. The company is currently Growth Stage.