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Product Development Director Jobs in Baton Rouge, LA

Influence product assortment, pricing, promotions, and discount strategies based on performance ... Lead integrated marketing efforts across paid media, creative development, and performance ...

Influence product assortment, pricing, promotions, and discount strategies based on performance ... Lead integrated marketing efforts across paid media, creative development, and performance ...

Influence product assortment, pricing, promotions, and discount strategies based on performance ... Lead integrated marketing efforts across paid media, creative development, and performance ...

... development, launch, go-to-market, maintenance, pricing, and profitability. For this position ... Translate customer insights into product and portfolio direction through direct engagement with ...

Showing results 21-40

Product Development Director information

See Baton Rouge, LA salary details

$57.3K

$128.4K

$191.8K

How much do product development director jobs pay per year?

As of Aug 18, 2026, the average yearly pay for product development director in Baton Rouge, LA is $128,418.00, according to ZipRecruiter salary data. Most workers in this role earn between $103,200.00 and $145,500.00 per year, depending on experience, location, and employer.

What does a product development director do?

A Product Development Director oversees the creation and improvement of products from concept to launch. They lead cross-functional teams, manage project timelines and budgets, and ensure that products meet market needs and company goals. This role involves strategic planning, market research, and collaboration with engineering, marketing, and sales departments. Product Development Directors also monitor industry trends and customer feedback to guide future product innovation.

What are the key skills and qualifications needed to thrive as a product development director?

To thrive as a Product Development Director, you need expertise in product lifecycle management, strategic planning, market analysis, and typically a bachelor's or master's degree in business, engineering, or a related field. Familiarity with project management software, product roadmap tools, and methodologies like Agile or Scrum is frequently required, as well as experience with budgeting and cross-functional team leadership. Exceptional communication, leadership, and problem-solving skills help you inspire teams, align stakeholders, and drive innovation. These competencies are vital for successfully guiding products from concept to market, ensuring they meet customer needs and business goals.

What are the typical cross-functional collaborations for a product development director, and how do they influence project outcomes?

Product Development Directors frequently work with teams across marketing, engineering, design, finance, and supply chain to ensure projects align with business goals and customer needs. These collaborations are crucial for balancing technical feasibility, market demands, budgeting, and timelines. Engaging stakeholders early and maintaining open communication channels helps anticipate challenges and maintain project momentum, ultimately leading to more successful product launches and stronger market positioning.

What is the difference between Product Development Director vs Product Manager?

AspectProduct Development DirectorProduct Manager
ResponsibilitiesOversees multiple product teams, sets strategic direction, manages product portfoliosFocuses on specific products, manages product lifecycle, gathers customer requirements
Required CredentialsTypically requires a bachelor’s or master’s degree in business, engineering, or related fields; extensive experience in product management or developmentUsually requires a bachelor’s degree in business, marketing, or related fields; experience in product management
Work EnvironmentStrategic, leadership-focused, often in senior management settingsOperational, detail-oriented, often in cross-functional teams

The Product Development Director and Product Manager roles differ mainly in scope and strategic focus. The Director oversees multiple products and sets long-term strategies, while the Product Manager handles specific products' day-to-day development and customer needs. Both roles require relevant experience and credentials, but the Director's position is more leadership and strategy-oriented.

What are the most commonly searched types of Product Development jobs in Baton Rouge, LA?

The most popular types of Product Development jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Product Development Director jobs?

Cities near Baton Rouge, LA with the most Product Development Director job openings:

Infographic showing various Product Development Director job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 11% Part Time, 2% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $128,418 per year, or $61.7 per hour.

E-Commerce Director

SASSO

Baton Rouge, LA • On-site

Full-time

Re-posted 26 days ago


Job description

SASSO is partnering with one of our clients to identify an experienced E-commerce Director to lead end-to-end online retail strategy and execution for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue growth. The ideal candidate brings proven success in scaling D2C e-commerce operations, with additional experience managing sales through major online retailers such as Amazon, Walmart, Target, and DICK’S Sporting Goods and others.


ESSENTIAL DUTIES AND RESPONSIBILITIES


  • Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual objectives with growth targets and seasonal demand.
  • Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store operations, merchandising, and user experience.
  • Manage performance across third-party online retail channels, including Amazon, Walmart, Target, and DICK’S and others, optimizing sales strategies to maximize visibility and profitability.
  • Influence product assortment, pricing, promotions, and discount strategies based on performance analytics, competitive intelligence, and consumer trends.
  • Build and implement playbooks tailored to seasonal and audience-specific campaigns, adapting to market shifts, competitor activity, and real-time data.
  • Lead integrated marketing efforts across paid media, creative development, and performance campaigns, ensuring alignment with full-funnel strategies and revenue goals.
  • Own the customer acquisition funnel, optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through strategic management of paid and owned channels.
  • Oversee customer engagement programs including email and SMS marketing, loyalty and referral program development, ratings and reviews management, and lifecycle campaigns to increase retention and lifetime value
  • Direct influencer and affiliate marketing programs, identifying partnerships that drive reach, engagement, and measurable sales impact.
  • Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and landing pages to maximize conversion performance.
  • Partner with internal teams, agencies, and vendors to ensure alignment on product launches, promotions, and campaign messaging.
  • Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams to ensure seamless execution.
  • Develop and maintain a performance reporting framework for leadership, tracking key metrics including CAC, LTV, ROAS, churn, and conversion rate to inform strategic decisions.
  • Monitor emerging technologies, platforms, and trends to identify opportunities for innovation in e-commerce operations.


QUALIFICATIONS

Education and Experience:

  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
  • 7+ years of e-commerce leadership experience, ideally in sports, consumer goods, or related industries.
  • Proven track record of delivering measurable revenue growth in multi-brand D2C environments.
  • Required: Hands-on expertise with the Shopify platform, including store setup, management, and optimization.
  • Preferred: Experience managing online sales through Amazon, Walmart, Target, DICK’S Sporting Goods, and other major retail platforms.
  • Strong financial acumen with experience in P&L management, forecasting, and performance analysis.
  • Exceptional leadership skills with the ability to motivate cross-functional teams and manage external vendors.
  • Strong communication, negotiation, and relationship-building abilities.

Behavioral Competencies:

  • Strategic thinking and business acumen
  • Data-driven decision making
  • Leadership and team development
  • Market analysis and competitive insight
  • Digital channel optimization
  • Strong collaboration and partnership skills
  • Agility and adaptability in a fast-paced environment


WORK ENVIRONMENT AND PHYSICAL DEMANDS

  • This is a hybrid role based in Baton Rouge, LA. Candidates in Louisiana and Texas are encouraged to apply, with the expectation of periodic in-person collaboration to support team integration and strategic alignment.
  • Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives.
  • Requires extended periods of computer use and virtual meeting participation.