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Private Label Marketing information

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$13

$32

$56

How much do private label marketing jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for private label marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Private Label Marketing professional, and why are they important?

To thrive in Private Label Marketing, you need expertise in product development, market analysis, and brand management, often supported by a degree in marketing, business, or a related field. Familiarity with data analytics platforms, e-commerce tools, and supply chain management systems is typically required. Strong negotiation, creativity, and cross-functional communication skills help you build partnerships and develop compelling brand strategies. These abilities are crucial for successfully launching and growing private label products in competitive markets.

What is private label marketing?

Private label marketing refers to the strategy where a company sells products made by a third-party manufacturer under its own brand name. This allows retailers or businesses to offer unique products, control branding, and often achieve higher profit margins compared to selling national brands. Private label marketing involves product development, branding, packaging, and promotional activities tailored to the company's target market. It is commonly used in industries such as food, cosmetics, and household goods, enabling companies to differentiate themselves in competitive markets.

How does a Private Label Marketing professional typically collaborate with product development and supply chain teams?

Private Label Marketing professionals work closely with product development to ensure that new products align with market trends and customer preferences. They provide market insights and feedback to help shape product features, packaging, and branding. Additionally, collaboration with supply chain teams is essential to coordinate product launches, manage inventory levels, and respond to fluctuations in demand. Effective cross-functional communication is key to ensuring that marketing campaigns are supported by product availability and that customer expectations are met.

What is the difference between Private Label Marketing vs Product Marketing?

AspectPrivate Label MarketingProduct Marketing
FocusBranding and selling private label products under a retailer or distributorPromoting and positioning a specific product to target customers
SkillsBrand management, supply chain knowledge, retail partnershipsMarket research, product positioning, messaging strategies
Work EnvironmentRetailers, distributors, manufacturing companiesManufacturers, tech companies, consumer goods firms

Private Label Marketing primarily involves branding and selling products under a retailer's or distributor's label, focusing on supply chain and retail partnerships. Product Marketing centers on promoting and positioning a specific product to target audiences, emphasizing market research and messaging. While both roles require marketing skills, Private Label Marketing is more aligned with retail and supply chain expertise, whereas Product Marketing is more product-centric and strategic.

What states have the most Private Label Marketing jobs? States with the most job openings for Private Label Marketing jobs include:
What job categories do people searching Private Label Marketing jobs look for? The top searched job categories for Private Label Marketing jobs are:
Private Label Marketing jobs near you
Infographic showing various Private Label Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 73% Full Time, 22% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Marketing Specialist - Private Label

Marketing Specialist - Private Label

ULINE

Pleasant Prairie, WI

Full-time

Medical, Retirement, PTO

Posted 17 days ago

Uline rating

8.1

Company rating: 8.1 out of 10

Uline

Based on 112 frontline employees who took The Breakroom Quiz

7.1

Company rating compared to similar companies: 7.1 out of 10

Retail wholesalers average

Based on 12,711 frontline employees who took The Breakroom Quiz

The best things about working at Uline

  • 100%

    100% say they get paid time off

    say they get paid time off

  • 98%

    98% say their health insurance is affordable

    say their health insurance is affordable

  • 80%

    80% say they get enough training

    say they get enough training

Featured by Uline, based on 112 Breakroom Quiz responses from their frontline employees

Job description

Marketing Specialist - Private Label

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Are you a skilled project manager ready to support a legendary in-house brand? Join Uline as a Marketing Specialist to manage our private label! Be part of our powerhouse Creative team of 170+ members delivering high-impact visuals with precision and brand consistency!

Careers Packed with Potential. Backed by 45+ years of success, Uline offers opportunities to grow your career with stability you can count on.

Position Responsibilities

  • Serve as project manager for industrial packaging projects that uphold Uline's brand identity.

  • Collaborate with product managers, warehouse teams and designers to implement effective packaging designs.

  • Partner with vendors to ensure print quality, compliance and timely execution.

  • Conduct warehouse audits to report packaging updates to warehouse and management teams.

  • Support the proofing and artwork arrangement for private label packaging projects.

  • Manage and maintain private label project and quality control databases and files with digital asset manager (DAM).

Minimum Requirements

  • Bachelor's degree in marketing or business.

  • 3+ years of relevant prior experience. Product management experience a plus.

  • Proficient in Microsoft Word and Excel. Knowledge of Access a plus.

  • Travel to Uline's North American locations or vendors as needed.

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

  • Multiple bonus programs.

  • Paid holidays and generous paid time off.

  • Tuition Assistance Program that covers professional continuing education.

Employee Perks

  • On-site cafe and first-class fitness center with complimentary personal trainers.

  • Over four miles of beautifully maintained walking trails.

About Uline

Uline, a family-owned company, is North America's leading distributor of shipping, industrial, and packaging materials with over 9,800 employees across 14 locations.

Uline is adrug-free workplace. All new hires must complete a pre-employment hair follicle drug screening. All positions are on-site.

EEO/AA Employer/Vet/Disabled

#LI-AR1

#CORP

(#IN-PPCR)

#ZR-HQCR

Our employees make the difference and we are committed to offering exceptional benefits and perks! Explore Uline.jobs to learn more!

Working at Uline

Perks for frontline workers

From Uline, via Breakroom

  • Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

  • Multiple bonus programs.

  • Paid holidays and generous paid time off.

  • Tuition Assistance Program that covers professional continuing education.

  • Fitness center and walking trails at select locations.

  • In-house speakers, workshops and seminars.

What to expect from working at Uline

From Uline

About Uline, in their own words

From Uline

Uline, a family-owned business headquartered in Kenosha County, Wisconsin, is the leading distributor of shipping, industrial and packaging materials to businesses throughout North America.

What Uline employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Uline logo

About Uline

Sourced by ZipRecruiter

Uline is North America's leading distributor of shipping, industrial and packaging materials. We're a family-owned company known for incredible service, quality products and same-day shipping of our huge in-stock inventory. With over 9,000 employees across 13 locations, it's time you joined Uline.

Industry

Paper product wholesalers, trucking and wholesale

Company size

5,001 - 10,000 Employees

Headquarters location

Pleasant Prairie, WI, US

Social media

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