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Private Label Marketing Jobs (NOW HIRING)

Patterson

Sourcing Manager - Private Label

Saint Paul, MN · On-site

$77K - $100K/yr

Collaborate with internal teams (marketing, quality assurance, regulatory affairs, supply chain and ... Manage budgets for private label sourcing and ensure alignment with company financial goals.

Patterson

Sourcing Manager - Private Label

Minnetonka, MN · On-site

$77K - $100K/yr

Collaborate with internal teams (marketing, quality assurance, regulatory affairs, supply chain and ... Manage budgets for private label sourcing and ensure alignment with company financial goals.

Patterson

Sourcing Manager - Private Label

Savage, MN · On-site

$77K - $100K/yr

Collaborate with internal teams (marketing, quality assurance, regulatory affairs, supply chain and ... Manage budgets for private label sourcing and ensure alignment with company financial goals.

Patterson

Sourcing Manager - Private Label

Rosemount, MN · On-site

$77K - $100K/yr

Collaborate with internal teams (marketing, quality assurance, regulatory affairs, supply chain and ... Manage budgets for private label sourcing and ensure alignment with company financial goals.

Yesway

Private Label & Services Manager

Fort Worth, TX · On-site

Private Label * Lead the strategic direction and overall business performance of the Company ... Lead cross-functional collaboration with Operations, Marketing, Finance, Technology, Store Support ...

New

Yesway

$120 - $190/hr

Private Label * Lead the strategic direction and overall business performance of the Company ... Lead cross-functional collaboration with Operations, Marketing, Finance, Technology, Store Support ...

New

Patterson

Sourcing Manager - Private Label

Saint Paul, MN · On-site

$77K - $100K/yr

Collaborate with internal teams (marketing, quality assurance, regulatory affairs, supply chain and ... Manage budgets for private label sourcing and ensure alignment with company financial goals.

Patterson

Sourcing Manager - Private Label

Saint Paul, MN · On-site

$77K - $100K/yr

Collaborate with internal teams (marketing, quality assurance, regulatory affairs, supply chain and ... Manage budgets for private label sourcing and ensure alignment with company financial goals.

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Private Label Marketing information

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How much do private label marketing jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for private label marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is private label marketing?

Private label marketing refers to the strategy where a company sells products made by a third-party manufacturer under its own brand name. This allows retailers or businesses to offer unique products, control branding, and often achieve higher profit margins compared to selling national brands. Private label marketing involves product development, branding, packaging, and promotional activities tailored to the company's target market. It is commonly used in industries such as food, cosmetics, and household goods, enabling companies to differentiate themselves in competitive markets.

What are the key skills and qualifications needed to thrive as a private label marketing professional?

To thrive in Private Label Marketing, you need expertise in product development, market analysis, and brand management, often supported by a degree in marketing, business, or a related field. Familiarity with data analytics platforms, e-commerce tools, and supply chain management systems is typically required. Strong negotiation, creativity, and cross-functional communication skills help you build partnerships and develop compelling brand strategies. These abilities are crucial for successfully launching and growing private label products in competitive markets.

How does a private label marketing professional typically collaborate with product development and supply chain teams?

Private Label Marketing professionals work closely with product development to ensure that new products align with market trends and customer preferences. They provide market insights and feedback to help shape product features, packaging, and branding. Additionally, collaboration with supply chain teams is essential to coordinate product launches, manage inventory levels, and respond to fluctuations in demand. Effective cross-functional communication is key to ensuring that marketing campaigns are supported by product availability and that customer expectations are met.

What is the difference between Private Label Marketing vs Product Marketing?

AspectPrivate Label MarketingProduct Marketing
FocusBranding and selling private label products under a retailer or distributorPromoting and positioning a specific product to target customers
SkillsBrand management, supply chain knowledge, retail partnershipsMarket research, product positioning, messaging strategies
Work EnvironmentRetailers, distributors, manufacturing companiesManufacturers, tech companies, consumer goods firms

Private Label Marketing primarily involves branding and selling products under a retailer's or distributor's label, focusing on supply chain and retail partnerships. Product Marketing centers on promoting and positioning a specific product to target audiences, emphasizing market research and messaging. While both roles require marketing skills, Private Label Marketing is more aligned with retail and supply chain expertise, whereas Product Marketing is more product-centric and strategic.

What states have the most Private Label Marketing jobs?

States with the most job openings for Private Label Marketing jobs include:

What job categories do people searching Private Label Marketing jobs look for?

The top searched job categories for Private Label Marketing jobs are:

Private Label Marketing jobs near you
Infographic showing various Private Label Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Content Marketing Specialist

OMNI INDUSTRIES INC

Baton Rouge, LA • On-site

$72K/yr

Full-time

Posted 16 days ago

Job description

Summary:

The Content Marketing Manager is responsible for implementing Omni’s marketing and communication strategies across multiple platforms to support proprietary and private label lubricant portfolios. This hands-on role partners closely with the Category Manager to drive brand growth, customer engagement, and market expansion initiatives. The position requires strong product management capabilities, creative execution skills, and the ability to lead cross-functional projects that deliver measurable, customer-centric results.

Duties/Responsibilities:

  • Develop and implement comprehensive marketing strategies aligned with Omni’s product portfolio and growth objectives.
  • Maintain a strong understanding of the lubricant market, competitive landscape, and customer needs.
  • Design and produce marketing materials including print and digital collateral, event graphics, presentations, email campaigns, and social media assets.
  • Execute marketing concepts across multiple platforms, including websites, social media, trade shows, customer memberships, and industry events.
  • Plan, coordinate, and support customer engagement initiatives, programs, and trade shows.
  • Collaborate with customers to support Private Label marketing programs, providing data-driven recommendations and best practices.
  • Support the positioning and growth of Omni’s Proprietary Brands across domestic and international markets.
  • Ensure all creative work aligns with Omni brand standards and visual identity guidelines.
  • Develop, maintain, and defend Omni’s brand standards to ensure continuity and alignment across all marketing efforts.
  • Project manage multiple marketing initiatives simultaneously, balancing self-directed projects and leadership-requested assignments.
  • Support ongoing marketing campaigns, special initiatives, and continuous improvement efforts.
  • Adapt strategies proactively in response to evolving market conditions and business priorities.
  • Perform additional duties and strategic initiatives as assigned by the Category Manager in support of portfolio growth and business objectives.

Required Skills:

  • Strong understanding of B2B marketing principles, preferably within manufacturing or industrial markets.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Demonstrated ability to manage multiple projects with competing deadlines.
  • Strong organizational and time management skills.
  • Excellent written and verbal communication skills.
  • Ability to analyze marketing data and apply insights to strategy.
  • Customer-centric mindset with strong collaboration skills.
  • Continuous improvement orientation with the ability to build scalable marketing solutions.

Education and Experience:

  • Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred.
  • 3–5 years of experience in marketing, graphic design, or related roles.
  • Experience in a manufacturing environment preferred, particularly with Private Label and Proprietary product lines.

Physical Requirements:

  • Prolonged periods of sitting and working at a computer.
  • Ability to attend trade shows and marketing events, which may require travel.
  • Ability to lift marketing materials and event supplies up to 25 pounds.
  • Occasional extended hours during major marketing campaigns or events.

Omni Specialty Packaging is an Equal Opportunity Employer (EOE)

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