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Leon Farmer and Company

Pre-Sales Rep

Athens, GA

Pre-Sales Rep Job Summary: Join a 70-year tradition of excellence at Leon Farmer and Company in Athens, GA! We are hiring a driven and safety-conscious Pre-Sales Representative to grow and service ...

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$23K

$76.7K

$141.5K

How much do pre sales rep jobs pay per year?

As of Jun 8, 2026, the average yearly pay for pre sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are Pre Sales Representatives?

Pre Sales Representatives are professionals who support the sales process by working with potential clients before a deal is closed. They help identify customer needs, demonstrate product features, and create presentations or proposals tailored to the client's requirements. Their role bridges the gap between technical teams and sales, ensuring clients understand the value and capabilities of a product or service. Pre Sales Reps often collaborate closely with account managers and product specialists to deliver customized solutions and address technical queries.

What is the difference between Pre Sales Rep vs Sales Engineer?

AspectPre Sales RepSales Engineer
Required CredentialsTypically a bachelor's degree in business, marketing, or related fieldOften a technical degree or background in engineering or IT
Work EnvironmentCustomer-facing, focusing on sales support and product presentationsTechnical discussions, product demonstrations, and solution design
Employer & Industry UsageUsed across sales-driven industries like tech, software, and manufacturingCommon in technology, software, and engineering sectors

Pre Sales Reps primarily focus on supporting sales teams through customer engagement and product promotion, often with a business-oriented background. Sales Engineers, on the other hand, bring technical expertise to demonstrate and tailor solutions. While both roles collaborate closely, their core responsibilities and backgrounds differ, making this comparison useful for understanding career paths and job expectations.

What are the key skills and qualifications needed to thrive as a Pre Sales Rep, and why are they important?

To thrive as a Pre Sales Rep, you need strong technical understanding of products or services, effective presentation skills, and typically a degree in business, marketing, or a related field. Familiarity with CRM systems, sales enablement tools, and product demonstration software is commonly required. Excellent communication, problem-solving, and relationship-building skills help differentiate top performers in this role. These skills are crucial for clearly conveying value propositions, building client trust, and supporting the sales process from initial contact to closing.

What are some common challenges faced by Pre Sales Representatives when working with potential clients?

Pre Sales Representatives often encounter challenges such as addressing complex client requirements, managing multiple stakeholders with differing expectations, and effectively demonstrating how the product or service meets specific business needs. Balancing technical expertise with strong communication skills is crucial, as you’ll need to translate customer needs into tailored solutions while collaborating closely with sales, product, and technical teams. Staying up-to-date with evolving products and market trends also helps Pre Sales Reps remain credible and persuasive during client engagements.
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Pre-Sales Rep

Pre-Sales Rep

Leon Farmer and Company

Athens, GA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

Job description

Pre-Sales Rep
Job Summary:
Join a 70-year tradition of excellence at Leon Farmer and Company in Athens, GA! We are hiring a driven and safety-conscious Pre-Sales Representative to grow and service retail accounts across Northeast Georgia.
This role requires a driven and safety-conscious Route Pre-sales Representative to manage, grow, and service retail accounts along an assigned itinerary. The position focuses on maximizing sales, ensuring optimal inventory levels, developing targeting marketing strategies, and providing exceptional customer service while driving safely and strictly adhering to all legal and company policies.
Essential Functions:
  • Order appropriate product quantities for retail accounts, ensuring that product distribution targets set by
the company are maintained. Maximize the total sales and profitability of each retail account
through knowledge of the gross profit per package and placing emphasis on higher margin products.
  • Provide excellent customer service to the retail accounts and enhance future sales prospects quickly.
efficiently responding to customer issues, comments and problems.
  • Develop a marketing strategy to identify additional sales opportunities by analyzing historical, current,
and future account/industry trends and creating selling strategies. Prepare sales presentations as needed.
  • Conduct on-site sales calls with retailers, utilizing sales tablets/CRM software and the route itinerary established by the company, addressing the following areas with the retailer and/or company. Additionally, monitor the competitor’s activities by discussing exceptional situations with appropriate personnel as needed.
  • Prepare daily sales reports for the next delivery day, utilizing the sales tablet/CRM software.
  • Document trade marketing execution, and other sales accomplishments as required by management.
  • Ensure compliance with all company/retailer safety policies and procedures. Practice good/safe driving
habits daily, paying attention to parking, backing up, breaking down, and obeying posted speed limits and
warning signs. In the event of an accident, remain at the scene, obtain an accident report, and notify the
shop immediately.
  • Ensure that you adhere to the rules, policies, and procedures established by the departments and
company. Additionally, adhere to all local, state, and federal laws pertaining to the sale of beer.
  • Assist/fill in for any team member during peak workloads and absenteeism
  • Assist with special projects as needed. Perform other duties and responsibilities which occur daily
basis as well as those which might be assigned.
  • Perform special projects as assigned. Participating in Process Improvement Teams and committees as
requested.
Requirements:
  • High school diploma or equivalent.
  • Valid driver's license and clean driving record.
  • 2-3 years of outside sales experience or a Business Management Degree.
  • Ability to lift and carry heavy packages and goods up to 50 lbs.
  • Excellent written and verbal communication skills.
  • Excellent interpersonal and communication skills with the ability to build relationships with customers.
  • Ability to work independently and as part of a team.
  • Flexibility to work during holidays.
  • Must be able to obtain an Alcohol Permit.
  • Bilingual a plus
Physical Requirements:
  • Prolonged periods of walking and driving.
  • Must be able to lift up to 50 pounds regularly.
Benefits:
  • Medical, Dental, Vision Insurance (medical insurance free to the employee), HRA, Flexible Spending Account
  • LTD, Life Insurance, AD amp;D
  • 401 (K) with Company Match
  • Paid Vacation
  • Paid Holiday
  • Bereavement and Jury Duty Leave
Other Benefits:
  • Company Vehicle
  • Annual volume bonus
  • Supplier incentives
Work Location: In person
Leon Farmer and Company is an Equal Opportunity Employer

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