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PPC Specialist Role Description

Job Type: Full-Time

Classification: Exempt

Location: ZQUARED Headquarters: Chesterfield, MO(on-site)

Department: Brand Services 

Sub-Department: Advertising

Schedule: 8am to 4pm, M-F

ZQUARED solves e-commerce problems for retailers with a sizable presence on Amazon & Walmart. Join a dynamic and rapidly growing Amazon agency poised to make a significant impact in the Amazon marketplace. We are an energetic firm founded on the principle of partnership, dedicated to helping brands navigate the complexities of Amazon and achieve profitable growth. 

We are committed to excellence, fostering strong, collaborative relationships with our clients, and delivering measurable outcomes that contribute directly to their bottom line. Our internal culture values collaboration, innovation, and a relentless focus on quality. 

As ZQUARED's PPC Specialist, you will play a pivotal role in driving our advertising campaigns and strategies on Amazon and Walmart. You will be responsible for executing advertising campaigns, updating and optimizing ad campaign performance, and managing ad spend to maximize ROI. You will also work closely with our cross-functional teams and clients to ensure campaign success. Our collaborative approach aims to not only meet account performance objectives but also effectively manage stakeholder expectations.

Your performance will be assessed based on specific Key Performance Indicators (KPIs), emphasizing profitability in terms of metrics including but not limited to Return on Ad Spend (RoAS), Cost Per Click (CPC), Impressions, ACOS (Advertising Cost of Sales), and Ad Position.

What Success Looks Like

Success in this role means taking ownership of PPC account performance and driving measurable results for our clients. The PPC Specialist will: 

• Improve campaign efficiency by identifying opportunities to reduce wasted ad spend and grow sales. 

• Develop and implement optimization strategies that strengthen ROAS, ACoS, and TACoS performance. 

• Confidently communicate PPC strategy and performance insights during client discussions. 

• Bring new ideas and optimization strategies that benefit both clients and the company. 

First 90 Days at ZQUARED

First 30 Days- Learn & Assess

• Gain access to key PPC accounts, tools, and reporting platforms.

• Meet with the PPC team and learn their strategies & best practices 

• Complete PPC training and become Amazon Ads certified 

By 60 Days- Implement & Optimize

• Observe client calls to understand current strategies

• Audit existing campaigns and identify wasted spend and growth opportunities. 

• Test and refine campaigns based on performance data. 

By 90 Days- Lead Strategy

• Begin to contribute to PPC portion of client calls. 

• Begin implementing campaign optimizations and new strategies.

• Contribute new ideas and optimization strategies for clients and the team. 

• Collaborate with the Senior Brand Manager to implement advertising management strategies that align with the company's overall goals and objectives.

• Support ZQUARED's cross-functional teams and clients to meet account performance objectives and manage stakeholder expectations.

• Prepare for and attend weekly Advertising meetings, gathering necessary data and insights for effective discussions to ensure strategies align with objectives.

• Google Workspace Tools: Utilize Google Workspace (formerly G Suite) for project management, communication, and collaboration with remote team members.

• Prepare for and attend weekly Brand Management meetings to discuss advertising strategies with cross-functional teams in the context of overall brand management.

• Attend client meetings in support of the Senior Brand Manager to represent ZQUARED.

• Monitor and maintain active Amazon cases to promptly resolve any issues related to advertising.

• Perform other tasks, duties, and responsibilities as assigned by the Senior Brand Manager.

• Webinars/Training: Participate in webinars and training sessions.

• Create Amazon Sponsored Products, Sponsored Brands, and Sponsored Display Ad campaigns on Amazon Seller & for clients

• Create target ACoS for campaigns based on item sale price and costs

• Plan and execute, from start to finish, a full range of successful paid media campaigns 

• Sets up paid media campaigns, developing keyword lists, creating ad groups, setting up targeting and creating audience segments

• Assist in implementing advertising strategies developed by the Senior Brand Manager.

• Support in monitoring and optimizing ad campaign performance to achieve KPIs for profitability by identifying opportunities and challenges and developing + implementing appropriate action plans.

• Stay up to date with the latest SEM and digital marketing latest trends and best practices

• Update advertising campaign performance weekly, analyzing key metrics and identifying areas for improvement.

• Report brand-specific advertising metrics monthly, including sales and spend, by updating advertising tracking sheets for accurate performance analysis.

• Report Subscribe & Save metrics monthly numbers to track subscription-based sales and their impact on advertising.

• Meet with our Amazon Ads and Walmart Ads representatives regularly to stay up-to-date on the latest advertising opportunities and trends on the Amazon and Walmart platforms.

• Input advertising spend and sales data into Brand Playbooks weekly to track and analyze campaign performance.

• Keep abreast of industry shifts within Amazon, Walmart, and e-commerce at large to ensure ZQUARED's advertising management initiatives are relevant and on point.

• Stay up to date with advertising management trends and best practices, including new tools, platforms, and methodologies to ensure use of the most effective strategies.

• Bachelor's degree in marketing, business administration, or a related field

• Min. 1 year of experience in advertising, digital marketing, or a related role

• Strong analytical skills and a data-driven approach to decision-making

• Ability to manage multiple advertising campaigns simultaneously

• Self-motivated with a strong sense of ownership

• Proficiency in Microsoft Office, Google Suite, CRM software, and similar programs

• High level of competency with developing spreadsheets

• Interpersonal skills to engage with various levels of management, staff and clients

• Enjoys working independently and as part of a team

• Willingness to learn and adapt to evolving advertising trends

• Experience working with the following programs:

  • Amazon & Walmart Seller Central

  • Amazon Ads

  • Perpetua or other PPC Bid Software 

  • Google Suite

  • Helium10