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Postcard Marketing information

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$22K

$47.5K

$74K

How much do postcard marketing jobs pay per year?

As of Aug 20, 2026, the average yearly pay for postcard marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is postcard marketing?

Postcard marketing is a form of direct mail advertising where businesses send promotional postcards to potential or existing customers. This strategy is often used to announce sales, promote events, generate leads, or build brand awareness. Postcard marketing is cost-effective, allows for targeted messaging, and typically has a high open rate compared to other forms of direct mail. It’s popular among small businesses and organizations looking to reach local or niche audiences.

What are the key skills and qualifications needed to thrive in postcard marketing, and why are they important?

To thrive in Postcard Marketing, you need a solid understanding of direct mail strategies, marketing fundamentals, and data analysis, often supported by a degree in marketing or business. Familiarity with customer relationship management (CRM) systems, graphic design software, and mailing automation tools is typically required. Creativity, attention to detail, and strong communication skills help professionals design compelling campaigns and coordinate with clients or vendors. These skills ensure that postcard marketing efforts are visually appealing, strategically targeted, and effectively drive customer engagement.

What are some common challenges faced in a postcard marketing role, and how can I overcome them?

One common challenge in Postcard Marketing is ensuring that your mailings stand out and reach the intended audience without being discarded as junk mail. To overcome this, you’ll need to focus on compelling design, clear messaging, and precise targeting through updated mailing lists. Additionally, coordinating with designers, printers, and mailing services requires strong project management and communication skills. Staying up-to-date with postal regulations and response tracking methods will also help you measure campaign effectiveness and optimize future mailings.

What is the difference between Postcard Marketing vs Direct Mail Specialist?

AspectPostcard MarketingDirect Mail Specialist
CredentialsMarketing or advertising background, certifications like DMAMarketing, communications, or advertising degree, certifications preferred
Work EnvironmentMarketing agencies, small businesses, in-house marketing teamsAdvertising agencies, marketing firms, corporate marketing departments
Industry UsageUsed for targeted campaigns, brand awareness, promotionsDesign, execute, and analyze direct mail campaigns, including postcards

Postcard Marketing focuses on creating and distributing postcard campaigns to promote products or services, often as part of broader marketing strategies. Direct Mail Specialists handle the planning, design, and execution of all direct mail efforts, including postcards, catalogs, and flyers. While both roles involve direct mail, Postcard Marketing emphasizes the creative and strategic use of postcards specifically, whereas Direct Mail Specialists manage a wider range of direct mail materials and campaigns.

Does postcard marketing still work?

Postcard marketing remains an effective direct mail strategy for many businesses, especially when targeted to specific audiences. It can generate leads and brand awareness when combined with compelling design and clear calls to action, though its effectiveness depends on campaign execution and industry context.
More about Postcard Marketing jobs

What job categories do people searching Postcard Marketing jobs look for?

The top searched job categories for Postcard Marketing jobs are:

Postcard Marketing jobs near you
Infographic showing various Postcard Marketing job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 75% In-person, and 25% Hybrid job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

DIGITAL SALES ASSISTANT - WWSB

GRAY TELEVISION

Sarasota, FL • On-site

Full-time

Re-posted 11 days ago

Gray Television rating

6.8

Company rating: 6.8 out of 10

Based on 69 frontline employees who took The Breakroom Quiz

49th of 76 rated media

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WWSB:

Live, work, and play in a very unique media market that so many vacationers call a top destination. WWSB-TV is the ABC Television station serving Sarasota & Manatee Counties on the Suncoast of Southwest Florida. Beautiful, postcard-worthy views are bountiful, and so are the opportunities to enjoy the Florida lifestyle. Yes, the beaches are minutes away. So are some of the top attractions in Tampa Bay, Orlando, and South Florida. You're a quick ride from some of the most popular theme parks and cruise ports. While visitors come and go, our station and our newsroom are committed to serving the thousands upon thousands of people who call the Suncoast home. You'll find a special emphasis on covering news with a hyperlocal focus, while embracing the best practices found in some of the region's top markets.

Job Summary/Description:

The ideal candidate will work daily to assist the sales department with digital campaigns. The Digital Sales Assistant will coordinate digital orders from the sales team and execute the instructions for digital graphics/ad creation, digital order input, assign traffic, and be an overall part of the digital sales process. The Digital Sales Assistant will also monitor ad campaigns, do research, and create reports. This person must be an excellent communicator, technologically savvy, be able to manage multiple projects simultaneously, possess strong organizational skills, and be able to perform well under pressure.

Duties/Responsibilities include (but are not limited to):

• Digital order entry with a high level of accuracy
• Request, update, and monitor digital creative scheduling on all campaigns while meeting all deadlines
• Fulfill and monitor all digital campaigns with appropriate follow-up
• Organize and deliver campaign reports on time
• Research clients and industries, digital trends and strategies, and other categories as needed
• Provide appropriate support and follow-up for the sales department
• Other duties as required        

Qualifications/Requirements:

• Digital Sales Assistant must have good communication skills and be able to work well with the sales team
• Must demonstrate the ability to prioritize, multi-task, and perform at a high level in a fast-paced environment
• The ideal applicant must be very organized with a close attention to detail. Strong data entry skills are essential
• Experience in PowerPoint, Word, Excel, Outlook, and design software a plus; social media, paid digital ads, Google Ads, Google Analytics, a plus
• Excellent customer service skills are required

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WWSB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

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