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Postcard Marketing Jobs (NOW HIRING)

Nashville Public Radio

Direct Mail Manager

Torrance, CA · On-site

$70 - $90/hr

... AI & Marketing Innovation * Leverage AI tools and automation platforms to scale direct mail campaign creation, including dynamic and personalized postcard generation * Integrate direct mail with ...

New

Founders3

Property Coordinator

Brookfield, WI · On-site

Create a preferred employers list for property target markets and assist in marketing campaigns- postcard mania, radio ads, and flyers. * Monitor "curb appeal" at properties. * Utilize Yardi to audit ...

iHerb.com

CRM Program Lead

$77K - $110K/yr

With over 40 million customers globally, iHerb is upgrading and expanding its retention marketing ... Serve as the end-to-end owner for assigned CRM channels (e.g., direct mail/postcard, SMS/WhatsApp ...

National Veterinary Associates

$20K/mo

Support So Good It Feels Like Cheating (But It's Not) Recruiting, HR, marketing, legal, IT-they're ... Live in a Town Straight Out of a Postcard Clinton, NY is a charming, walkable village at the edge ...

Camp Bow Wow

Assistant Camp Manager

Clarkston, MI · On-site

$18/hr

Involved in internal and external marketing of CBW (i.e. off-site events, brochure/postcard/letter design, and printed content). * Ensure proper scheduling for the groomers' clients through the front ...

Great Parks

Individual Giving Manager

Cincinnati, OH · On-site

$79.83/hr

... postcard, annual report content, and other correspondence. Responsibilities include writing ... Collaborates with Philanthropy & Marketing Administrator to record and process all cash, credit ...

New

Unified Therapy Services

Rehab Assistant

Waverly, IA · On-site

$16.75 - $21.75/hr

... marketing referral tracking documents in compliance with HIPAA guidelines · Opens office and ... Updates and follows postcard process. * Assists with orientation of new staff, volunteers, and ...

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Postcard Marketing information

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$22K

$47.5K

$74K

How much do postcard marketing jobs pay per year?

As of Aug 20, 2026, the average yearly pay for postcard marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is postcard marketing?

Postcard marketing is a form of direct mail advertising where businesses send promotional postcards to potential or existing customers. This strategy is often used to announce sales, promote events, generate leads, or build brand awareness. Postcard marketing is cost-effective, allows for targeted messaging, and typically has a high open rate compared to other forms of direct mail. It’s popular among small businesses and organizations looking to reach local or niche audiences.

What are the key skills and qualifications needed to thrive in postcard marketing, and why are they important?

To thrive in Postcard Marketing, you need a solid understanding of direct mail strategies, marketing fundamentals, and data analysis, often supported by a degree in marketing or business. Familiarity with customer relationship management (CRM) systems, graphic design software, and mailing automation tools is typically required. Creativity, attention to detail, and strong communication skills help professionals design compelling campaigns and coordinate with clients or vendors. These skills ensure that postcard marketing efforts are visually appealing, strategically targeted, and effectively drive customer engagement.

What are some common challenges faced in a postcard marketing role, and how can I overcome them?

One common challenge in Postcard Marketing is ensuring that your mailings stand out and reach the intended audience without being discarded as junk mail. To overcome this, you’ll need to focus on compelling design, clear messaging, and precise targeting through updated mailing lists. Additionally, coordinating with designers, printers, and mailing services requires strong project management and communication skills. Staying up-to-date with postal regulations and response tracking methods will also help you measure campaign effectiveness and optimize future mailings.

What is the difference between Postcard Marketing vs Direct Mail Specialist?

AspectPostcard MarketingDirect Mail Specialist
CredentialsMarketing or advertising background, certifications like DMAMarketing, communications, or advertising degree, certifications preferred
Work EnvironmentMarketing agencies, small businesses, in-house marketing teamsAdvertising agencies, marketing firms, corporate marketing departments
Industry UsageUsed for targeted campaigns, brand awareness, promotionsDesign, execute, and analyze direct mail campaigns, including postcards

Postcard Marketing focuses on creating and distributing postcard campaigns to promote products or services, often as part of broader marketing strategies. Direct Mail Specialists handle the planning, design, and execution of all direct mail efforts, including postcards, catalogs, and flyers. While both roles involve direct mail, Postcard Marketing emphasizes the creative and strategic use of postcards specifically, whereas Direct Mail Specialists manage a wider range of direct mail materials and campaigns.

Does postcard marketing still work?

Postcard marketing remains an effective direct mail strategy for many businesses, especially when targeted to specific audiences. It can generate leads and brand awareness when combined with compelling design and clear calls to action, though its effectiveness depends on campaign execution and industry context.
More about Postcard Marketing jobs

What job categories do people searching Postcard Marketing jobs look for?

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Postcard Marketing jobs near you
Infographic showing various Postcard Marketing job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 75% In-person, and 25% Hybrid job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Direct Mail Manager

Rare Collectibles TV LLC

Torrance, CA • On-site

Full-time

Posted 20 days ago

Job description

Description:

Rare Collectibles TV is a leader in the numismatic space, offering rare silver and gold coins with rich historical significance and compelling stories. Our customers aren't just buying products; they're passionate collectors acquiring meaningful pieces of history. We are seeking a highly analytical and execution-focused Direct Mail Manager to lead and scale our direct mail marketing efforts. This role sits at the intersection of strategy, operations, and performance marketing, owning the end-to-end lifecycle of direct mail campaigns while driving measurable growth. You will oversee and elevate our existing direct mail operations while building a more sophisticated, data-driven program that connects collectors to the history, rarity, and significance behind each offering. The role also has a complementary focus on packaging and outgoing collateral, ensuring the physical experience of receiving an order matches the quality and prestige of the collectibles inside.


Responsibilities

Strategic Leadership & Growth

  • Own the vision and growth strategy for all direct mail campaigns
  • Develop and manage a comprehensive annual direct mail calendar
  • Identify opportunities to expand into new customer segments and acquisition channels
  • Build highly targeted campaigns based on customer behavior, purchase history, and collector interests
  • Continuously test and optimize offers, creative, and audience targeting

Campaign Ownership (End-to-End)

  • Plan, launch, and manage direct mail campaigns from concept through execution and reporting
  • Select campaign themes, products, and narratives that resonate with collectors
  • Ensure campaigns highlight the historical significance, rarity, and story behind each coin

Data Analysis & Performance Optimization

  • Analyze campaign performance and customer list effectiveness
  • Run and interpret reports to drive decision-making and improve ROI
  • Maintain accuracy of campaign and customer data within internal systems
  • Generate insights to refine targeting and increase customer engagement and lifetime value

Cross-Functional Coordination

  • Collaborate with the graphic design team to develop compelling creative and refine product imagery
  • Work closely with internal teams to ensure seamless campaign execution
  • Partner with call center and customer service teams to align on campaign messaging and customer experience
  • Oversee coordination efforts and ensure all stakeholders are aligned throughout the campaign lifecycle

Revenue Optimization

  • Develop and implement upsell and cross-sell strategies
  • Identify high-performing offers and scale them
  • Refine messaging to better communicate collectible appeal, rarity, and historical importance

AI & Marketing Innovation

  • Leverage AI tools and automation platforms to scale direct mail campaign creation, including dynamic and personalized postcard generation
  • Integrate direct mail with email and SMS campaigns to create cohesive, multi-channel customer journeys
  • Identify opportunities to automate segmentation, creative variations, and campaign deployment
  • Test and implement emerging technologies to improve efficiency, personalization, and campaign performance
  • Align messaging and timing across all customer touchpoints

Packaging & Outgoing Collateral

  • Help guide packaging strategy for high-value products, ensuring presentation matches the quality and prestige of the collectibles inside
  • Develop outgoing collateral — product inserts and offer materials — included in customer shipments to reinforce brand storytelling and support cross-sell
Requirements:

Requirements

  • 5-7+ years of experience in direct mail, performance marketing, or lifecycle marketing
  • Strong analytical skills with experience in campaign reporting and optimization
  • Experience with customer segmentation and targeted marketing strategies
  • Ability to manage complex, cross-functional projects
  • Detail-oriented with strong organizational and database management skills
  • Experience collaborating with creative teams
  • Interest or experience in packaging or product presentation is a plus
  • Familiarity with marketing automation and/or AI tools is a strong plus
  • Interest in history, collectibles, or numismatics is a strong plus