Job Summary:
El Pollo Loco, Inc. is on a mission to be the nation’s leading fire-grilled chicken restaurant. The Digital Platforms Manager will shape and steward the digital product strategy across all customer-facing platforms, focusing on enhancing the customer journey and driving platform engagement.
Responsibilities:
• Lead roadmap development and prioritization across all customer-facing platforms, based on consumer insights, business impact, and competitive benchmarking
• Continually improve the guest journey; synthesizing guest feedback, usability data, and behavioral analytics to advocate for experiences that drive engagement, frequency, and digital adoption
• Define and communicate platform vision and requirements clearly to cross-functional stakeholders, ensuring alignment between business goals and platform capabilities
• Manage cross-functional workstreams and project timelines, ensuring platform initiatives move from planning to execution with clarity and accountability
• Contribute to the exploration and application of AI and personalization capabilities that enhance the guest experience across digital touchpoints
• Continuously monitor the competitive landscape across QSR and broader digital commerce to identify best practices, emerging technologies, and whitespace opportunities
• Translate competitive and industry insights, including advancements in AI, personalization, and omnichannel experience, into actionable roadmap recommendations
• Identify opportunities to grow revenue through upsell programs, bundling, and other conversion-driving tactics
• Champion digital menu enhancements through the roadmap to improve the guest ordering experience
• Support new product launches
• Manage relationships with platform vendors and development partners, representing the goals of the organization and collaborating with the cross-functional digital team
• Lead or support platform evaluations, onboarding, and configuration based on business needs
• Stay current on MarTech tools and capabilities relevant to digital sales growth and guest engagement
• Monitor platform health, user behavior, and funnel metrics to identify friction points and opportunities for optimization
• Build and maintain reporting on digital platform KPIs to inform ongoing decision-making
Qualifications:
Required:
• Bachelor’s degree in Marketing, Business, or related field; advanced degree a plus
• 4–6 years of experience in digital platforms or related field, with exposure to multi-unit restaurant or retail environments preferred
• Strong strategic thinking skills with a demonstrated ability to prioritize and contribute to platform roadmaps
• Strong project management skills, with a track record of managing cross-functional initiatives from planning through execution; experience with Asana or similar tool
• Experience with consumer research, user feedback synthesis, and translating insights into platform decisions
• Familiarity with agile methodologies and cross-functional development processes
• Excellent communication skills, comfortable presenting to both technical and non-technical audiences
• Analytical mindset with experience using data to drive decisions; familiarity with BI tools and Google Analytics preferred
Company:
In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Founded in 1980, the company is headquartered in Costa Mesa, USA, with a team of 5001-10000 employees. The company is currently Late Stage.