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Performance Marketing Manager Jobs in Michigan (NOW HIRING)

Rapid Roofing

Marketing Manager

Ann Arbor, MI · On-site

$60K - $70K/yr

What You Will Own Lead Generation and Campaign Performance * Build and manage the monthly marketing calendar. * Plan and execute promotions and lead-generation campaigns. * Coordinate Google Ads ...

Rapid Roofing

Marketing Manager

Ann Arbor, MI · On-site

$60K - $70K/yr

Track lead sources, cost per lead, conversion performance, marketing ROI, and overall campaign ... Manage vendor marketing portals and available co-op marketing funds.Keep offers and promotions ...

Papa John's

Marketing Manager

Livonia, MI · On-site

$15 - $18/hr

As the Social Media and Marketing Manager, you will develop innovative marketing strategies, oversee content creation, and analyze campaign performance to ensure alignment with our brand objectives.

burton

Retention Marketing Manager

Burton, MI · On-site +1

Track and analyze campaign performance, using data to make recommendations for continuous ... sms marketing, or general CRM for a DTC business. * Experience with high-level strategy and ...

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All JobsPerformance Marketing JobsPerformance Marketing Manager JobsPerformance Marketing Manager Jobs in Michigan

Performance Marketing Manager information

See Michigan salary details

$28.8K

$72.8K

$126.8K

How much do performance marketing manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for performance marketing manager in Michigan is $72,768.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $85,400.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and advertising platforms can earn higher compensation, often supplemented with bonuses or commissions.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

Is performance marketing a stressful job?

Performance marketing managers often work in fast-paced environments with tight deadlines and high performance expectations, which can contribute to stress. The role requires skills in data analysis, campaign management, and adaptability, and workload can vary depending on campaign complexity and company size.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.
What are the most commonly searched types of Performance Marketing jobs in Michigan? The most popular types of Performance Marketing jobs in Michigan are:
What are popular job titles related to Performance Marketing Manager jobs in Michigan? For Performance Marketing Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Performance Marketing Manager jobs in Michigan look for? The top searched job categories for Performance Marketing Manager jobs in Michigan are:
What cities in Michigan are hiring for Performance Marketing Manager jobs? Cities in Michigan with the most Performance Marketing Manager job openings:
Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $72,768 per year, or $35 per hour.

Senior Performance Marketing Manager

Guardian Alarm

Southfield, MI • Remote

Full-time

Re-posted 16 days ago

Job description

General Purpose & Essential Duties:

The Performance Marketing Manager helps fuel Guardian Alarm’s growth by delivering qualified leads, opportunities and revenue. Owns the performance marketing strategy and roadmap, driving customer acquisition, pipeline growth, and revenue through data-driven channel investment and optimization across performance channels including paid search, paid social, display, retargeting, and online video.

Paid Media & Channel Management

  • Own the performance of paid search, paid social, display, retargeting, online video and other acquisition channels.
  • Manage campaign targeting, bidding, budgets, creative rotation and optimization.
  • Recommend new channels, audience strategies and testing opportunities to improve results. 
  • Define channel mix, budget allocation strategy, and testing roadmap.
  • Identify and scale new acquisition opportunities and channels.

Testing, Optimization & Continuous Improvement

  • Conduct tests across messaging, creative, audiences, landing pages and conversion paths.
  • Continuously refine campaigns to improve lead generation, conversion rates and ROAS.
  • Stay current on new trends, tools and best practices in performance marketing.

Reporting, Analytics & Attribution

  • Develop reporting and dashboards to track lead volume, conversion, cost per opportunity and ROAS.  
  • Analyze campaign performance and inform our team on trends, issues and opportunities.
  • Ensure attribution, tracking and reporting systems are functioning properly and producing accurate data.
  • Own performance against key KPIs including CPL, CAC, cost per opportunity and ROAS.

Budget Management & Forecasting

  • Manage paid media budgets across channels, markets and business units.
  • Recommend budget shifts based on performance and opportunity.
  • Own forecasting for leads, opportunities and acquisition costs across channels.

Cross-Functional Collaboration

  • Drive alignment with creative, sales, and marketing teams to improve campaign performance.
  • Work with external agencies and platform partners as needed.
  • Help marketing team and leadership make smarter decisions through clear reporting and insights.
  • Lead external agency partners and hold them accountable to performance goals.
  • Act as the subject matter expert for the performance marketing across the organization.

Required Skills, Abilities, Education & Experience:

  • Strong understanding of paid search, paid social, display, online video and retargeting
  • Experience managing paid media budgets, campaign optimization and performance reporting.
  • Strong understanding of campaign tracking, attribution, lead flow and conversion rate optimization.
  • Experience conducting tests across messaging, creative, audiences and landing pages.
  • Excellent analytical skills and a knack for identifying trends and turning insights into recommendations to improve performance.
  • Ability to develop dashboards and insights around leads, opportunities, cost per opportunity and ROAS.
  • Strong project management skills with the ability to prioritize work across multiple campaigns, brands and markets.
  • Strong problem-solving skills and the ability to identify issues, gaps and opportunities quickly.
  • Ability to balance strategic thinking with hands-on execution.
  • Excellent verbal, written and presentation skills.
  • Experience managing multi-location or regional marketing programs a plus.
  • 5-7+ years of experience in performance marketing channels – paid search, paid social, display, retargeting, online video (streaming/CTV experience a bonus).
  • Hands-on experience with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Ads, Tag Manager, CRM platforms and other digital marketing technologies.

Apply