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Online Reputation Management Jobs in Minnesota (NOW HIRING)

Communication Specialist

Winona, MN · On-site

$50K - $56K/yr

The role will also support the senior director in issue/reputation management and PR. All work done ... General office environments Application Requirements Apply online at and include a cover letter ...

Be Seen First

Our reputation is built on exceptional product design, innovation, quality, and long-term customer ... Build and maintain lead lists using online research and industry resources. * Create professional ...

We serve retail customers online, at national trade shows, and wholesale customers (quilt shops ... Our international reputation comes from over 35 years in the world of quilting and sewing. The ...

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Online Reputation Management information

See Minnesota salary details

$17.1K

$39.8K

$84.2K

How much do online reputation management jobs pay per year?

As of Sep 1, 2026, the average yearly pay for online reputation management in Minnesota is $39,760.00, according to ZipRecruiter salary data. Most workers in this role earn between $24,500.00 and $42,600.00 per year, depending on experience, location, and employer.

What is an online reputation management?

An Online Reputation Management (ORM) job involves monitoring, influencing, and improving a brand's or individual's online presence. ORM specialists track online reviews, social media mentions, and search results to manage public perception. They respond to negative feedback, implement SEO strategies, and create positive content to enhance reputation. The goal is to build trust, protect credibility, and ensure that a brand or individual is accurately represented online.

What are the typical daily responsibilities in online reputation management?

Daily tasks in Online Reputation Management often include monitoring brand mentions and reviews across various platforms, responding to customer feedback, and analyzing sentiment trends. Professionals in this role also develop and implement strategies to address negative publicity, collaborate with PR and marketing teams, and prepare regular reports on reputation trends and campaign effectiveness. You may engage directly with customers online to resolve issues diplomatically, create content that enhances the brand image, and stay updated on the latest digital reputation tools. This dynamic work environment offers opportunities to work cross-functionally and make a direct impact on the public perception of an organization.

What are the key skills and qualifications needed to thrive in online reputation management?

To thrive in Online Reputation Management, you need strong analytical abilities, expertise in digital marketing, and a solid understanding of SEO and crisis communication, usually supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with reputation monitoring tools (such as Brand24 or Mention), social media platforms, and review management systems is commonly required, along with certifications in digital marketing or social media management being advantageous. Excellent written and verbal communication, problem-solving skills, and diplomacy help professionals handle sensitive situations and interact effectively with clients and stakeholders. These competencies are crucial for monitoring a brand’s online presence, managing crises gracefully, and sustaining a positive public image.

What are popular job titles related to Online Reputation Management jobs in Minnesota?

For Online Reputation Management jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Online Reputation Management jobs in Minnesota look for?

The top searched job categories for Online Reputation Management jobs in Minnesota are:

What cities in Minnesota are hiring for Online Reputation Management jobs?

Cities in Minnesota with the most Online Reputation Management job openings:

Infographic showing various Online Reputation Management job openings in Minnesota as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, 3% Contract, and 1% Nights. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $39,760 per year, or $19.1 per hour.

Communication Specialist

Saint Mary's University

Winona, MN • On-site

$50K - $56K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 25 days ago


Job description

Saint Mary's University of Minnesota is seeking candidates who are eager to contribute to its Lasallian Catholic mission of awakening, nurturing, and empowering learners to ethical lives of service and leadership. We invite individuals to help transform lives through education, inspired by the Catholic Intellectual Tradition’s quest to understand the human experience through faith and reason and its embrace of all who are dedicated to learning from one another through authentic conversations in search of the truth. We are especially interested in and give preference to candidates who demonstrate a vision to create and nurture initiatives that will advance our mission within the scope of their duties and who will foster a culture of dialogue that, with respect for all people, supports the search for meaning and purpose in pursuit of excellence.

Job Summary

Reporting to the senior director of communications, the communication specialist tells the many stories of Saint Mary’s through compelling long and short-form content ranging from stories to social media posts, to video scripts, to university announcements and press releases/pitches. This position will handle both internal and external communications and provide day-to-day content and system oversight of the university’s newsroom and internal communications platforms. Channels include newsletters, magazines, social media, university events, video and audio scripts, and more. The role will also support the senior director in issue/reputation management and PR.

All work done by the position maintains, enhances and expands the image, reputation, and visibility of Saint Mary’s University. The position is both strategic (i.e. project management, communication planning, etc.) and tactical (i.e. writing, posting, distributing, management of lists, implementing communication plans, etc.).

Salary Range: $50,000 - $56,000


Main Duties & Responsibilities

  • Research and write content including researching topics and interviewing students, alumni, faculty, staff and external subjects
  • Create and execute communications plans, considering strategy around messaging, channels, audiences, and metrics both for internal and external purposes
  • Edit, amend or develop content for use across multiple channels, including long- and short-form content
  • Maintain the editorial calendar and support our internal and external communications platforms as directed by supervisor
  • Support the work of the senior director of communications in executing and enterprising media relations and public relations (press releases, pitch strategies, media lists, coverage tracking, reports); build relationships with reporters, producers and other media contacts in the Twin Cities, Rochester, and Winona
  • Prepare proactive public relations statements and work on issues mitigation as assigned

Other Duties & Responsibilities

  • Edit and proof one’s own work and that of others for consistency of tone and style, and accuracy of punctuation, grammar, and usage
  • Work closely with department colleagues to execute effective communications content across various platforms at the direction of the senior director of communications
  • Must be available on call, both after hours and on weekends (infrequent, need-based)

Experience and Education Requirements

  • Bachelor’s degree in English, communications, marketing, journalism, or related field is required
  • Three to five years related experience
  • Long- and short-form story writing experience
  • Knowledge of AP style is preferred
  • Public and media relations experience preferred. Open to being developed.
  • Understanding of marketing principles a plus
  • Experience with employee/internal communications and managing newsletters preferred

Essential Knowledge & Skills

  • Excellent writing, editing, proofreading, and verbal communication skills
  • Strong service-orientation, organizational skills
  • Communication planning background from development to execution
  • Ability to prioritize, work under deadlines, results-orientation and desire to collaborate with numerous teams to ensure successful communication of desired message
  • Knowledge and experience in writing content for multiple channels
  • Able to fact-check and ensure content accuracy
  • High ethical standards and deep respect for confidentiality when working with sensitive communications messaging


Physical Demands

  • Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

  • General office environments

Apply online at https://www.smumn.edu/about/offices-services/human-resources/employment-opportunities/ and include a cover letter, resume, and contact information for three professional references.

Saint Mary’s University of Minnesota believes inclusion and human dignity contributes to a robust academic and work environment and is critical to achieving the University's mission in an increasingly diverse society. Individuals with expertise and diverse skills from underrepresented groups are especially encouraged to apply. Saint Mary’s University of Minnesota is an equal opportunity/affirmative action employer. The successful candidate must support, respect, and advance the mission of Saint Mary's University as a Lasallian Catholic institution.

Saint Mary’s offers a comprehensive benefit package including health, dental, vision, life and disability insurance, flexible spending, retirement pension plan, and both undergraduate and graduate tuition remission plans.

All offers of employment are contingent upon the successful completion of a criminal background check.