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What is an on premise sales manager?

On Premise Sales Managers are professionals responsible for overseeing and driving sales to businesses where products are consumed on-site, such as bars, restaurants, hotels, and clubs. They develop strategies to increase product placement and visibility, build relationships with key accounts, and ensure that sales targets are met. These managers often collaborate with marketing teams, train sales staff, and analyze market trends to maximize revenue within the on-premise channel.

What are the key skills and qualifications needed to thrive as an on premise sales manager?

To thrive as an On Premise Sales Manager, you need a solid background in sales strategy, account management, and knowledge of the beverage or hospitality industry, often supported by a bachelor's degree in business or a related field. Familiarity with CRM software, sales analytics tools, and point-of-sale (POS) systems is typically required. Strong negotiation, relationship-building, and communication skills help stand out by fostering long-term partnerships with clients. These skills and qualities are crucial for driving sales growth, maximizing account potential, and maintaining a competitive edge in a fast-paced market.

What are some common challenges faced by on premise sales managers and how can they be addressed?

On Premise Sales Managers often encounter challenges such as building strong relationships with diverse venue partners, managing multiple accounts with varying needs, and staying ahead of competitors in a dynamic market. Successfully navigating these challenges requires excellent communication, adaptability, and a proactive approach to problem-solving. Leveraging data analytics to track performance, regularly visiting client sites, and collaborating closely with marketing and distribution teams can help address these issues and drive sales growth.
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On Premise Sales Manager jobs near you
Infographic showing various On Premise Sales Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution.

Aviator Program - On Premise Sales Trainee (Miami)

Red Bull

Miami, FL • On-site

$82K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 21 days ago

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

17th of 52 rated marketing agency

Job description

Company Description

As an Aviator, you will take part in a 12-month immersive experience in the Red Bull On Premise world. You will learn face-to-face sales, relationship-building tactics, execution methods, and event activation standards within all On Premise settings like bars, clubs, restaurants, hospitality, catering, food service, events, and festivals. Reporting to a Regional On Premise Manager, you will grow the business and represent Red Bull in your area by developing important customer relations and securing the availability and visibility of Red Bull at point-of-sale. Your main priorities will be learning how to manage accounts across all the segments of On Premise and maximizing Red Bull's presence within your territory. This is a unique opportunity to impact a growing, global brand.

Job Description

SALES & RELATIONSHIPS

Strengthen our long-term professional relationships with existing on premise accounts and create new partnerships with industry influencers

Learn how to use sales and negotiation to increase earnings for both customers and Red Bull, surpassing prior marketing sales targets

Negotiate partnership agreements

Learn strategies for expanding distribution, visibility, and execution in the market

Bring the brand to life at the trendiest restaurants and bars, top clubs, major festivals, exclusive events, and in the extended On Premise universe of catering and food service accounts

Analyze sales data to gain insights, shaping plans for customers and the territory

EXECUTION & BRAND REPRESENTATION

Learn the brand, what we have to offer, and what makes us unique

Manage multiple accounts

Implement On-Premise sales and marketing strategies tailored to your region

Take a hands-on approach: set up coolers, infrastructure, and point-of-sale materials

Build your personal reputation and learn how to represent the brand in a positive way

Practice how to make a lasting first impression, and how to differentiate yourself from other sales reps

Learn Red Bull's Brand Personality Attributes, what they mean for you, and how they will guide you in daily customer interactions

Qualifications

Fluent in English; additional languages an advantage

Previous experience in CPG/sales, through work experience or internships

Experience in the beverage industry, gastronomy, hospitality and catering, marketing, sales, or as your own boss

Navigation of custom and standard Microsoft Office applications

Open to working flexible hours, evenings, weekends, and some holidays

Must be at least 21 years of age to satisfy the responsibilities of this job

Must have a valid U.S. Driver's License

Additional Information

The salary for this position is $82,800. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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