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JOB SUMMARY

The Marketing Coordinator is responsible for social media content creation and scheduling, graphic design, e-newsletter production and distribution, and a variety of administrative functions that support the college's Marketing and Communications operations.

MAJOR DUTIES

Social Media & Content Creation

• Creates, schedules, and publishes engaging content across all college social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.) in alignment with the college's brand and communications strategy;
• Assists in developing content calendars under the direction of the Communications Director;
• Monitors social media accounts for engagement, comments, and messages and escalates as appropriate;
• Captures photo and video content at college events and on campus as needed;
• Ensures all published content meets ADA accessibility standards;

Graphic Design

• Designs digital and print marketing materials including flyers, banners, social media graphics, event signage, brochures, and program promotional materials;
• Maintains brand consistency across all visual communications in accordance with college style guidelines;
• Coordinates with faculty, staff, and program areas to fulfill design requests in a timely manner;
• Prepares print-ready files and coordinates with print vendors for production;

E-Newsletter Production & Distribution

• Generates, formats, and distributes the college's internal and external e-newsletters on a regular schedule;
• Collects content submissions from departments and programs; edits for clarity, tone, and brand consistency;
• Manages e-newsletter distribution lists and maintains subscriber records;
• Tracks open rates and engagement metrics; reports findings to the Communications Director;

Administrative & Departmental Support

• Completes and processes purchase orders for marketing-related expenditures in accordance with college procurement policies;
• Maintains and tracks promotional item inventory; coordinates ordering and distribution of branded merchandise;
• Serves as a point of contact for internal departments and external vendors, partners, and stakeholders regarding marketing requests and inquiries;
• Maintains organized department files, project logs, and vendor contacts;
• Assists the Communications Director with special projects, events, and campaigns as assigned;
• Supports the department's compliance with accessibility and records management requirements;
• Participates in assessment, planning, budgeting, and staff development activities; and
• Performs other duties as assigned.

COMPETENCIES

• Knowledge of postal regulations and direct mail concepts
• Skill in the operation of computers and job-related software programs
• Strong written and verbal communication skills
• Skill in interpersonal relations and in dealing with the public
• Decision making and problem-solving skills
• Highly organized and detail oriented
• Ability to manage multiple projects and deadlines simultaneously
• Knowledge of advertising and marketing principles and concepts
• Knowledge of local demographics
• Knowledge of design concepts and publication theories and guidelines

MINIMUM QUALIFICATIONS

• Associate's degree *and* Two (2) years of related experience *OR* Bachelor's degree *and* One (1) year of experience

PREFERRED QUALIFICATIONS

In addition to the minimum qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field
• Three years of experience in marketing, communications, or a related role
• Proficiency in graphic design tools such as Canva and/or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with social media platforms and scheduling tools (e.g., Hootsuite, Meta Business Suite, Later)
• Experience with e-newsletter platforms such as Constant Contact, Mailchimp, or similar
• Experience in higher education communications
• Knowledge of basic photography and video editing
• Knowledge of ADA/web accessibility standards for digital content
• Experience with purchase orders or procurement processes in a public institution

COMPENSATION AND BENEFITS

• Salaried
• Salary commensurate with qualifications and relevant experience
• Eligible for benefits

NOTICES

• For assistance/accommodations with the application/interview process, contact April Bentley, Human Resources Director at abentley@southernregional.edu or 229-217-4255.
• All required education credentials, license, certification and/or registration must be submitted prior to employment.
• References will be checked.
• Post offer requirements following a conditional offer of employment to include a criminal history records check, a motor vehicle records check, and as applicable, pre-employment/random drug testing, credit history records check, fingerprinting records check, medical examination, psychological screening, and test for deception.

SRTC STATEMENT OF EQUAL OPPORTUNITY

Equal opportunity and decisions based on merit are fundamental values of the Technical College System of Georgia (TCSG). The TCSG State Board prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any TCSG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except the preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.

Southern Regional Technical College is an equal opportunity employer. All employment processes and decisions, including but not limited to hiring, promotion, and tenure shall be free of ideological tests, affirmations, and oaths, including diversity statements. The basis and determining factor for such decisions should be that the individual possesses the requisite knowledge, skills, and abilities associated with the role, and is believed to have the ability to successfully perform the essential functions, responsibilities, and duties associated with the position for which the person is being considered. At the core of any such decision is ensuring the institution's ability to achieve its mission and strategic priorities in support of student success.

The following person(s) have been designated to manage inquiries regarding the nondiscrimination policies: Darbie Raines and Mary Beth Watson. At Southern Regional Technical College (SRTC), the Title IX (student complaints) and Section 504 Coordinator is Darbie Raines, SRTC-Moultrie 800 Veterans Parkway North, Moultrie, GA 31788, Building A, (229) 217-4145, davera@southernregional.edu. The Title VI, VII, and Title IX (employee complaints) Coordinator is Mary Beth Watson, SRTC-Moultrie 800 Veterans Parkway North, Moultrie, GA 31788, Building A, (229) 217-4207, mwatson@southernregional.edu.

Minimum Qualifications:

Equal Employment Opportunity Employer

The State of Georgia does not discriminate based on race, color, national origin, sex, religion, age, disability, or other protected categories in employment or the provision of services.
Qualified applicants may request reasonable accommodation when needed during the application and/or screening process by contacting the appropriate agency Human Resources department.