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$23K

$45.4K

$59.5K

How much do national marketing jobs pay per year?

As of Aug 1, 2026, the average yearly pay for national marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is the difference between National Marketing vs Regional Marketing?

AspectNational MarketingRegional Marketing
ScopeFocuses on nationwide campaigns and brandingTargets specific geographic regions or local markets
Campaign StrategyDevelops broad, large-scale marketing strategiesCreates localized marketing efforts tailored to regional audiences
Work EnvironmentTypically involves collaboration with national teams and agenciesRequires understanding regional preferences and local channels
Required CredentialsMarketing degree, experience in large-scale campaignsMarketing background, regional market knowledge

National Marketing and Regional Marketing differ mainly in their scope and target audience. National Marketing focuses on broad, nationwide campaigns, while Regional Marketing emphasizes localized strategies for specific areas. Both roles require marketing expertise but vary in scale and regional knowledge.

What are 5 careers in marketing?

Five common careers in marketing include marketing manager, digital marketing specialist, content marketer, market research analyst, and brand strategist. These roles often require skills in communication, data analysis, and familiarity with marketing tools like social media platforms and analytics software.

Are marketing jobs still in demand?

Marketing jobs remain in demand as companies continue to prioritize brand awareness, digital marketing, and customer engagement. Skills in data analysis, social media management, and marketing automation tools are increasingly valuable in this field.

What is national marketing?

National marketing refers to the process of promoting and selling products or services across an entire country, rather than focusing on a specific region or local area. This approach often involves developing standardized marketing campaigns, coordinating with national media outlets, and tailoring messaging to appeal to a broad audience. National marketing can help companies build brand recognition, reach larger markets, and achieve economies of scale. Professionals in this field analyze market trends, manage large-scale advertising campaigns, and work to ensure brand consistency nationwide.

What are the key skills and qualifications needed to thrive as a National Marketing Manager, and why are they important?

To thrive as a National Marketing Manager, you need expertise in marketing strategy, brand management, and data analysis, typically supported by a bachelor’s degree in marketing or business. Proficiency with CRM platforms, digital marketing tools, and analytics systems such as Google Analytics is essential. Strong leadership, creative thinking, and effective communication help you lead teams and collaborate with stakeholders nationwide. These skills and qualities are crucial for driving consistent brand growth and achieving national marketing objectives.

What is the highest paying job in advertising?

The highest paying roles in advertising often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee strategic planning and brand management. These executive positions typically require extensive experience, leadership skills, and a strong understanding of market analytics and digital tools. Salaries can exceed six figures, especially in large organizations or industries with high competition.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically Chief Marketing Officer (CMO) and other executive-level positions, with salaries often exceeding six figures. These roles require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

How does a National Marketing professional typically coordinate with regional teams to ensure brand consistency across diverse markets?

National Marketing professionals often work closely with regional marketing teams to adapt national campaigns for local relevance while maintaining brand consistency. This collaboration usually involves regular meetings, shared resources, and alignment on messaging, visual identity, and campaign objectives. A common challenge is balancing national strategies with the unique needs of regional markets; successful professionals use strong communication and project management skills to bridge these gaps. This cross-functional teamwork not only enhances campaign effectiveness but also provides valuable experience for those seeking advancement into broader leadership roles.
More about National Marketing jobs
What cities are hiring for National Marketing jobs? Cities with the most National Marketing job openings:
What are the most commonly searched types of Marketing jobs? The most popular types of Marketing jobs are:
What states have the most National Marketing jobs? States with the most job openings for National Marketing jobs include:
What job categories do people searching National Marketing jobs look for? The top searched job categories for National Marketing jobs are:
National Marketing jobs near you
Infographic showing various National Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

National Marketing Manager

Kahala Management LLC

Scottsdale, AZ • On-site

$65K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Job description

POSITION SUMMARY:

The National Marketing Manager will support franchisees with regional and local advertising and marketing efforts across more than 160 Designated Market Areas (DMAs) nationwide. This role will also partner with the Vice President of Marketing and Vice President of National Programs to develop integrated campaigns that connect national, regional, and local marketing efforts with brand initiatives, standards, and special projects. This is a full-time, administrative level role, and is not visa eligible.


Equal Opportunity Employer M/F/D/V


KEY DUTIES/RESPONSIBILITIES:
  • Supports the Vice President of Marketing and fellow National Marketing Managers while overseeing assigned regions, co-ops, and DMAs.
  • Collaborates with cross-functional teams to execute strategic national marketing programs and partnerships.
  • Develops and maintains project plans, timelines, and performance tracking for regional and brand programs, including coordinating co-op media buys with agency partners.
  • Oversees assigned store-level and co-op creative needs, including local store marketing, print, direct mail, outdoor advertising, and digital media.
  • Leads grand opening planning and timelines, supporting store and field teams with local execution as needed.
  • Partners with field operations teams to identify in-store and community-based opportunities that increase brand awareness and sales while maintaining brand standards.
  • Analyzes store-level data to develop local marketing strategies that improve sales and performance.
  • Creates communications and rollout materials to keep internal teams and franchisees informed of marketing plans, promotions, campaign results, next steps, and key learnings.
REQUIRED QUALIFICATIONS/SKILLS:
  • Bachelor’s degree in marketing or related field and/or equivalent combination of education and experience.
  • Minimum of 3-5 years related work experience.
  • Demonstrates clear and effective professional communication skills, both written and verbal. Ability to present ideas and information clearly.
  • Strong proficiency in Windows and Microsoft Office applications (Excel, Word and PowerPoint).
  • Exceptional interpersonal, organizational, prioritization and follow-up skills. Ability to meet tight deadlines with little supervision.
  • Ability to work independently as well as part of a team.
  • Customer Service and/or Client Relations experience.
  • Prior experience with local and regional marketing support and execution.
  • Prior experience in brand management.


PREFERRED QUALIFICATIONS/SKILLS:

  • Proactive, assertive, and creative approach to problem solving.
  • Sound understanding of marketing principles and the creative process, as well as the latest technologies and how to apply them to an overall marketing plan.
  • Precision in grammar, spelling and syntax.
  • A strategic thinker able to understand big-picture objectives and lay out specific strategies and tactics in the pursuit of common goals.
  • Prior experience working within a franchise system or in the restaurant industry.
  • Prior experience and knowledge with media planning and buying.
  • Ability to analyze and read large amounts of data and extrapolate key learnings.


PHYSICAL AND MENTAL REQUIREMENTS:

Physical requirements include, but are not limited to, alternating between standing and sitting; working at a desk/looking at a computer screen; driving, and speaking. Cognitive requirements include but are not limited to executing tasks independently, learning and memorizing tasks, and having the ability to maintain focus or concentration.

This job description is not intended to be a comprehensive list of job duties and responsibilities, and the position’s required duties and responsibilities are subject to change with or without notice.



Benefits (Subject to Change):

  • 401(k) matching, including Roth options
  • 3 Medical insurance plans
  • Dental insurance
  • Vision insurance
  • Employee assistance program
  • Flexible spending account
  • Health savings account
  • Life insurance
  • Short-term disability insurance
  • Long-term disability insurance
  • Paid time off (10 holidays, 3 weeks PTO)
  • Tuition reimbursement
  • Referral program
  • Wellness programs
  • Hybrid work schedule