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National Brand Manager Jobs (NOW HIRING)

The Scotts Company LLC

Brand Manager

Marysville, OH · On-site

$125K - $147K/yr

A successful Brand Manager at Scotts is the 'hub of the wheel' of their business unit--owning a prestigious national brand. Our Brand Managers are strategic leaders, responsible for delivering both ...

Ra

Brand Manager

Marysville, OH

$100K - $130K/yr

We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. The Brand Manager is responsible ...

Suffolk Credit Union

Brand Manager

Medford, NY · On-site

The Brand Manager will be responsible for researching trending topics, creating, maintaining, and ... color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender ...

Mity-Lite

Brand Manager

Orem, UT

Serve as the primary point person for national account marketing, with support from the Director of ... brand management, content marketing, or a similar role. They should have demonstrated success ...

Risewell Homes

Brand Manager

Dallas, TX · On-site

The Brand Manager will play a central role in translating brand strategy into actionable plans, compelling campaigns, and promotions that support business objectives at both the national and local ...

Mity-Lite

Brand Manager

Orem, UT · On-site

$75K - $90K/yr

Serve as the primary point person for national account marketing, with support from the Director of ... brand management, content marketing, or a similar role. They should have demonstrated success ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Brand Manager Location: Neptune, New Jersey (Onsite) Type: Direct Hire Compensation: $75,000-$90 ... identity, age, national origin, disability, family care or medical leave status, genetic ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Brand Manager Location: Neptune, New Jersey (Onsite) Type: Direct Hire Compensation: $75,000-$90 ... identity, age, national origin, disability, family care or medical leave status, genetic ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $100K/yr

Brand Manager Location: Neptune, New Jersey (Onsite) Type: Direct Hire Compensation: $75,000-$100 ... identity, age, national origin, disability, family care or medical leave status, genetic ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Brand Manager Location: Neptune, New Jersey (Onsite) Type: Direct Hire Compensation: $75,000-$90 ... identity, age, national origin, disability, family care or medical leave status, genetic ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $100K/yr

Brand Manager Location: Neptune, New Jersey (Onsite) Type: Direct Hire Compensation: $75,000-$100 ... identity, age, national origin, disability, family care or medical leave status, genetic ...

Risewell Homes

Brand Manager

Dallas, TX

The Brand Manager will play a central role in translating brand strategy into actionable plans, compelling campaigns, and promotions that support business objectives at both the national and local ...

Kobrand Corporation

Brand Manager

Purchase, NY · On-site

$90K - $100K/yr

Plan and execute events (local, regional, national) that bring brand positioning to life for ... Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated ...

Big Green Egg

Brand Manager

Atlanta, GA · On-site

Big Green Egg Brand Manager At Big Green Egg, we're not just the best Kamado grill on the market ... Lead the ideation, planning, and execution of national marketing campaigns, working with the ...

Marquee Brands

Brand Manager

Manhattan, NY · On-site

$80K - $100K/yr

Brand Manager - New York (Hybrid) Marquee Brands is seeking a knowledgeable, strategic, product ... national origin, veteran or disability status.

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National Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do national brand manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for national brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is a national brand manager?

A National Brand Manager is responsible for developing and implementing strategies to promote and grow a brand across an entire country. They oversee marketing campaigns, coordinate with sales teams, analyze market trends, and manage budgets to ensure brand consistency and achieve business goals. This role often involves collaborating with various departments and external partners to maximize the brand’s reach and impact nationwide. National Brand Managers play a critical role in maintaining the brand’s reputation and market position.

How does a national brand manager typically collaborate with regional teams to ensure consistent brand messaging?

A National Brand Manager works closely with regional marketing and sales teams to align local initiatives with the overall brand strategy. This often involves regular communication, sharing of brand guidelines, and joint planning sessions to ensure that campaigns are adapted appropriately for local markets while maintaining brand consistency. The National Brand Manager may also provide training, resources, and feedback to regional teams, helping to address local challenges while reinforcing the brand's core values. This collaborative approach ensures that the brand message remains unified and effective across all markets.

What are the key skills and qualifications needed to thrive as a national brand manager, and why are they important?

To excel as a National Brand Manager, you need expertise in brand strategy, market analysis, and marketing principles, often supported by a degree in marketing or business administration. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is typically essential. Exceptional leadership, communication, and project management skills help you effectively guide teams and collaborate across departments. These abilities are crucial for building strong, consistent brand identities and achieving impactful, nationwide marketing results.

What is the difference between National Brand Manager vs Regional Brand Manager?

AspectNational Brand ManagerRegional Brand Manager
ResponsibilitiesOversees brand strategy and marketing efforts across the entire countryFocuses on brand activities within a specific geographic region
Work EnvironmentCorporate headquarters, national campaignsRegional offices, localized campaigns
Required CredentialsBachelor's degree in marketing or related field; experience in brand managementBachelor's degree; experience in regional marketing roles

The main difference between a National Brand Manager and a Regional Brand Manager lies in their scope of work. The National Brand Manager develops and implements strategies for the entire country, while the Regional Brand Manager focuses on specific regions. Both roles require similar credentials and work in marketing environments, but their responsibilities differ in scale and geographic focus.

Is a national brand manager a high paying job?

A national brand manager typically earns a high salary compared to many other marketing roles, with compensation often reflecting experience, industry, and company size. They usually have strong skills in strategic planning, market analysis, and brand development, and may hold relevant certifications or advanced degrees. Overall, it is considered a well-paying position within the marketing and management fields.

Is a national brand manager entry level?

A national brand manager position is typically not entry-level; it usually requires several years of experience in marketing, brand management, or related fields. Candidates often need a bachelor's degree in marketing, business, or a similar area, along with skills in strategic planning, leadership, and data analysis.

What does a National Brand Manager get paid?

The average salary for a National Brand Manager typically ranges from $90,000 to $150,000 annually, depending on experience, industry, and location. Compensation often includes bonuses and benefits, and strong skills in marketing, strategic planning, and leadership are valued in this role.
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Cities with the most National Brand Manager job openings:

What states have the most National Brand Manager jobs?

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What job categories do people searching National Brand Manager jobs look for?

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National Brand Manager jobs near you
Infographic showing various National Brand Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 20% Part Time, 3% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Brand Manager

The Scotts Company LLC

Marysville, OH • On-site

$125K - $147K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

Job description

Here at ScottsMiracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!
We are looking for a Brand Manager who will grow at our Corporate Office, Marysville, Ohio.
A successful Brand Manager at Scotts is the 'hub of the wheel' of their business unit--owning a prestigious national brand. Our Brand Managers are strategic leaders, responsible for delivering both top line growth and profitability for their business. From utilizing insights to create impactful innovation, to crafting breakthrough marketing programs to drive awareness and conversion, our Brand Managers ensure we keep our consumers at the heart of everything we do.
Every day you will:
  • Lead your brand and cross-functional partners through the development and implementation of strategic initiatives that drive your business for the short and long term.
  • Navigate uncertainty and lead with agility to win in a rapidly-evolving consumer & customer landscape.
  • Develop your team-our brand managers are stewards of our marketing talent bench. You are responsible for coaching and leveling up the Assistant Brand Managers.

To thrive in this role you must:
  • Understand modern brand building in a fast-paced CPG environment. You have experience balancing competing priorities, and quickly translating insights into actionable marketing strategies.
  • Have strong financial acumen and understand the levers to pull to properly manage & manipulate your P&L to deliver profitable results.
  • Have experience leading a cross-functional team (Sales, Supply Chain, R&D, etc.), with strong influencing skills to manage vertically and horizontally throughout the organization.
  • Be willing and eager to get your hands dirty-you have demonstrated a relentless bias for action and owner's mentality.
  • Have an enterprise mindset-a keen ability to understand how your work fits into and enhances the broader company objectives.
  • Be curious. You turn over new rocks and look around corners. You challenge the status quo--seeking out new ways to drive growth.
  • Be an outstanding storyteller-quickly and succinctly distill complex data to tell a story.
  • Have 5+ years of experience in brand management of escalating responsibility, or other relevant experience. MBA is preferred, but not required.

What makes this role unique from others:
  • Your entrepreneurial mindset is encouraged-you'll have the ability to define new opportunities and champion those ideas directly to senior leadership.
  • Unlike heavily matrixed organizations, you will get true general management experience here-operationally owning your business.
  • We have a unique, competitive yet collaborative company culture-we move fast, give honest feedback, and play to win.

What we do for our associates (just to list a few cool ones):
  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.
  • Onsite wellness center which includes: 24,000 sq. ft. fitness center, Walgreens pharmacy and Doctor's office.
  • Nutrition reimbursement program (up to $200 per associate and per spouse)
  • First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount).
  • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women's Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals.
  • 13 SMG paid holiday days and generous vacation policy.

The starting budgeted pay range for this role will generally fall between $125,000.00 - $147,100.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.
Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel...
  • Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and visioncoverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%)as well as a 15% discount on company stock and much more
  • We know ourtalent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
  • We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.
  • Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
  • Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro talent communities.
Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.
EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity
Notification to Agencies:
Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.

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