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National Marketing Manager Jobs (NOW HIRING)

American Heart Association

$80 - $90/hr

The National Marketing Communications Manager, Heart Valve partners with program teams to develop and implement communications and PR strategies that support the organization's multi-disciplinary ...

Integritymarketing

Marketing Manager

Scottsdale, AZ

As the Marketing Manager, you will help our team drive national marketing initiatives for one of our top clients. Reporting to the Vice President of Marketing, you will collaborate with internal ...

UAB NOVA RENT

MARKETING MANAGER (2)

Birmingham, AL · On-site

$55K - $80K/yr

Stays up to date on competitive threats, marketing trends and regional and national marketing programs related to assigned marketing area. Marketing Manager : Brand Operations & Governance duties

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National Marketing Manager information

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$33K

$83.5K

$145.5K

How much do national marketing manager jobs pay per year?

As of Aug 24, 2026, the average yearly pay for national marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a national marketing manager?

To thrive as a National Marketing Manager, you need expertise in strategic marketing, data analysis, campaign management, and a relevant degree in marketing or business. Familiarity with CRM software, digital advertising platforms, and analytics tools such as Google Analytics is typically required. Strong leadership, creativity, and communication skills help you drive teams and build effective brand strategies. These capabilities are essential for developing nationwide marketing initiatives that boost brand presence and achieve business objectives.

How does a national marketing manager typically collaborate with regional teams to ensure consistent brand messaging across different markets?

A National Marketing Manager works closely with regional marketing teams to align local strategies with the overall national brand vision. This often involves regular meetings, sharing of marketing assets, and providing guidance on adapting campaigns for regional audiences while maintaining brand consistency. The manager may also coordinate training sessions and develop standardized toolkits to ensure all teams are equipped to implement national initiatives effectively. By fostering open communication and feedback loops, they help address regional challenges and leverage local insights for stronger nationwide campaigns.

What is the difference between National Marketing Manager vs Regional Marketing Manager?

AspectNational Marketing ManagerRegional Marketing Manager
ResponsibilitiesDevelops and oversees marketing strategies at the national level, coordinating campaigns across multiple regions.Executes marketing plans tailored to specific regions, focusing on local market needs.
ScopeEntire country or large territoriesSpecific geographic regions or territories
Required CredentialsBachelor's degree in Marketing or related field; often requires 5+ years experienceBachelor's degree; 3+ years experience in regional marketing roles
Work EnvironmentCorporate headquarters, cross-functional teamsRegional offices, local teams

The main difference between a National Marketing Manager and a Regional Marketing Manager lies in their scope and focus. The National Marketing Manager handles overarching strategies for the entire country, while the Regional Marketing Manager concentrates on localized campaigns within specific regions. Both roles require similar credentials but differ in their operational scope and daily responsibilities.

Is a National Marketing Manager a high paying job?

A National Marketing Manager typically earns a high salary, especially in large organizations or industries with strong marketing budgets. Compensation varies based on experience, location, and company size, but it generally includes a base salary plus bonuses or incentives. The role often requires strategic skills, leadership, and familiarity with marketing tools and analytics.

What does a national marketing manager do?

A national marketing manager develops and implements marketing strategies to promote a company's products or services across the entire country. They oversee market research, coordinate advertising campaigns, manage budgets, and analyze performance metrics to ensure brand growth and market penetration. Strong leadership, communication skills, and proficiency with marketing tools are essential for this role.
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National Marketing Manager jobs near you
Infographic showing various National Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 20% Part Time, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

National Marketing Manager

Scottsdale, AZ • On-site

Kahala Management LLC
See more jobs at Kahala Management LLCexternal

$65K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

Job description

POSITION SUMMARY:

The National Marketing Manager will support franchisees with regional and local advertising and marketing efforts across more than 160 Designated Market Areas (DMAs) nationwide. This role will also partner with the Vice President of Marketing and Vice President of National Programs to develop integrated campaigns that connect national, regional, and local marketing efforts with brand initiatives, standards, and special projects. This is a full-time, administrative level role, and is not visa eligible.


Equal Opportunity Employer M/F/D/V


KEY DUTIES/RESPONSIBILITIES:
  • Supports the Vice President of Marketing and fellow National Marketing Managers while overseeing assigned regions, co-ops, and DMAs.
  • Collaborates with cross-functional teams to execute strategic national marketing programs and partnerships.
  • Develops and maintains project plans, timelines, and performance tracking for regional and brand programs, including coordinating co-op media buys with agency partners.
  • Oversees assigned store-level and co-op creative needs, including local store marketing, print, direct mail, outdoor advertising, and digital media.
  • Leads grand opening planning and timelines, supporting store and field teams with local execution as needed.
  • Partners with field operations teams to identify in-store and community-based opportunities that increase brand awareness and sales while maintaining brand standards.
  • Analyzes store-level data to develop local marketing strategies that improve sales and performance.
  • Creates communications and rollout materials to keep internal teams and franchisees informed of marketing plans, promotions, campaign results, next steps, and key learnings.
REQUIRED QUALIFICATIONS/SKILLS:
  • Bachelor’s degree in marketing or related field and/or equivalent combination of education and experience.
  • Minimum of 3-5 years related work experience.
  • Demonstrates clear and effective professional communication skills, both written and verbal. Ability to present ideas and information clearly.
  • Strong proficiency in Windows and Microsoft Office applications (Excel, Word and PowerPoint).
  • Exceptional interpersonal, organizational, prioritization and follow-up skills. Ability to meet tight deadlines with little supervision.
  • Ability to work independently as well as part of a team.
  • Customer Service and/or Client Relations experience.
  • Prior experience with local and regional marketing support and execution.
  • Prior experience in brand management.


PREFERRED QUALIFICATIONS/SKILLS:

  • Proactive, assertive, and creative approach to problem solving.
  • Sound understanding of marketing principles and the creative process, as well as the latest technologies and how to apply them to an overall marketing plan.
  • Precision in grammar, spelling and syntax.
  • A strategic thinker able to understand big-picture objectives and lay out specific strategies and tactics in the pursuit of common goals.
  • Prior experience working within a franchise system or in the restaurant industry.
  • Prior experience and knowledge with media planning and buying.
  • Ability to analyze and read large amounts of data and extrapolate key learnings.


PHYSICAL AND MENTAL REQUIREMENTS:

Physical requirements include, but are not limited to, alternating between standing and sitting; working at a desk/looking at a computer screen; driving, and speaking. Cognitive requirements include but are not limited to executing tasks independently, learning and memorizing tasks, and having the ability to maintain focus or concentration.

This job description is not intended to be a comprehensive list of job duties and responsibilities, and the position’s required duties and responsibilities are subject to change with or without notice.



Benefits (Subject to Change):

  • 401(k) matching, including Roth options
  • 3 Medical insurance plans
  • Dental insurance
  • Vision insurance
  • Employee assistance program
  • Flexible spending account
  • Health savings account
  • Life insurance
  • Short-term disability insurance
  • Long-term disability insurance
  • Paid time off (10 holidays, 3 weeks PTO)
  • Tuition reimbursement
  • Referral program
  • Wellness programs
  • Hybrid work schedule