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Colgate-Palmolive

Data Architect

Piscataway, NJ · On-site

$63.75 - $82/hr

Experience with platforms such as Salesforce Data Cloud, Segment, mParticle, GA4, Trade Desk, DV360, and data clean room solutions. • AI-Ready Data Architecture: Demonstrated understanding of data ...

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How much do mparticle jobs pay per hour?

As of May 31, 2026, the average hourly pay for mparticle in the United States is $26.34, according to ZipRecruiter salary data. Most workers in this role earn between $15.14 and $30.77 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an mParticle Implementation Specialist, and why are they important?

To thrive as an mParticle Implementation Specialist, you need a strong background in data engineering, analytics, and experience with customer data platforms, often supported by a degree in computer science or a related field. Familiarity with mParticle's SDKs, APIs, tag management systems, and certifications in data privacy or analytics platforms are typically required. Excellent problem-solving abilities, communication skills, and attention to detail help you effectively collaborate with cross-functional teams and clients. These skills ensure smooth integration, accurate data flows, and the delivery of actionable insights for business success.

How does an MParticle Engineer typically collaborate with marketing and analytics teams to optimize customer data strategies?

As an MParticle Engineer, you will frequently work alongside marketing and analytics teams to implement and refine data pipelines that collect, process, and route customer data. This collaboration often involves understanding business objectives, integrating various data sources, and ensuring data accuracy and compliance. You'll participate in regular meetings to align on data requirements, troubleshoot integration issues, and suggest improvements that enable better audience segmentation and targeted campaigns. Strong communication and documentation skills are essential, as you'll serve as a technical bridge between engineering and non-technical stakeholders.

What is an mParticle engineer?

An mParticle engineer is a professional who specializes in implementing, managing, and optimizing the mParticle customer data platform within an organization. They are responsible for integrating mParticle with various data sources, configuring data flows, and ensuring that customer data is collected, processed, and routed accurately to other analytics and marketing tools. Their goal is to help companies gain valuable insights from customer interactions and to streamline data management for better decision-making.
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Mparticle jobs near you
Infographic showing various Mparticle job openings in the United States as of May 2026, with employment types broken down into 95% Full Time, and 5% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $54,791 per year, or $26.3 per hour.
Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Linda Werner & Associates

New York, NY • Remote

Contractor

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

Job description

We are seeking a Lifecycle Marketing Specialist to drive activation, engagement, and retention programs across our platform. This role combines strategic thinking with hands-on execution. You will contribute to lifecycle strategy, design campaign approaches, and execute them through marketing automation. Partnering closely with the Lifecycle Marketing Lead, you will identify opportunities, develop program frameworks, and optimize performance across the full customer journey.

The ideal candidate approaches marketing through the lens of systems and customer journeys, and can translate business goals into lifecycle programs with increasing independence.

Key Responsibilities
  • Contribute to lifecycle strategy. Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the customer journey and propose data-informed solutions.
  • Design multi-touch campaigns. Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other channels. Translate business objectives into lifecycle program briefs.
  • Own experimentation. Design and execute A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy.
  • Leverage data for decision-making. Apply segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic.
  • Build and optimize campaigns. Configure automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously refine programs based on performance data.
  • Partner cross-functionally. Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Contribute a lifecycle perspective to planning conversations.
  • Drive reporting and insights. Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction.

Minimum Qualifications

  • 5–7 years of experience in lifecycle marketing, email marketing, CRM, or marketing operations, ideally within a B2B SaaS or self-serve platform environment.
  • Hands-on marketing automation expertise. Demonstrated experience building campaigns end-to-end in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot), including journey builders, conditional logic, and dynamic content.
  • Strong segmentation skills. Ability to translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields.
  • Analytical mindset. Proficiency with analytics tools such as Looker, Amplitude, or Mixpanel to evaluate campaign performance, with a strong understanding of industry benchmarks for open rates, click-through rates, and conversion metrics.
  • Strong organizational skills. Proven ability to manage multiple concurrent campaigns while maintaining high standards for quality assurance, timing, and stakeholder communication.
  • Effective communicator. Skilled at documenting processes, summarizing test results, and proactively keeping cross-functional partners informed.
Nice to Have
  • Experience with customer data platforms (Segment, mParticle)
  • Working knowledge of HTML/CSS for email
  • Familiarity with advertiser ecosystems and two-sided platforms

Education/Experience:

  • Bachelor's Degree in Marketing, Communications, Journalism, or a related field.

Location: Remote (CA)

Role type: Contract 6 Month Position

Expected hours: 40 per week

Benefits:

  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Application Question(s):

  • Do you or will you in the future require any sponsorship to work in the US?

Language:

  • English (Required)