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Membership Marketing Manager Jobs (NOW HIRING)

American College of Surgeons

Marketing Manager

Chicago, IL · On-site

$84K - $90K/yr

Membership Marketing * Collaborate with Membership Marketing Specialists to execute recruitment and ... Use Marketo, CRM/AMS data, and campaign performance insights to identify, nurture, and qualify ...

Bastion Hospitality

Marketing Manager

Miami, FL

Marketing Manager - Bastion Collection Location: Miami, FL (On-site, 5 days a week) Employment Type ... Support the membership team in engagement and retention strategies. * Partner with the building ...

Bastion Hospitality

Marketing Manager

Miami, FL

Marketing Manager - Bastion Collection Location: Miami, FL (On-site, 5 days a week) Employment Type ... Support the membership team in engagement and retention strategies. * Partner with the building ...

The Living Desert

Marketing Manager

Palm Desert, CA · On-site

$65K - $75K/yr

The Marketing Manager leads the execution of omni-channel marketing campaigns and programs that ... Membership Marketing * Support membership acquisition and retention goals through targeted ...

Bastion Hospitality

Marketing Director

Houston, TX

SeniorMarketing Manager ReportingStructure: Reports to Marketing Director, The Bastion Collection ... Seia Club Miami - specific responsibilities Membership Marketing & CommunicationsSupport ...

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Membership Marketing Manager information

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$23.5K

$62.3K

$122.5K

How much do membership marketing manager jobs pay per year?

As of Jul 30, 2026, the average yearly pay for membership marketing manager in the United States is $62,255.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $80,500.00 per year, depending on experience, location, and employer.

What is the difference between Membership Marketing Manager vs Membership Coordinator?

AspectMembership Marketing ManagerMembership Coordinator
Primary FocusDeveloping marketing strategies to attract and retain membersManaging member communications and onboarding processes
Required SkillsMarketing, strategic planning, data analysisCustomer service, communication, organization
Work EnvironmentMarketing departments, nonprofit organizations, associationsMembership services, member relations teams
Common CertificationsMarketing certifications, CRM proficiencyCustomer service certifications, CRM experience

The Membership Marketing Manager focuses on creating and executing marketing strategies to grow and retain memberships, often requiring strategic and analytical skills. In contrast, the Membership Coordinator handles day-to-day member communications and onboarding, emphasizing customer service and organization. Both roles are essential in membership organizations but differ in scope and responsibilities.

What does a Membership Marketing Manager do?

A Membership Marketing Manager is responsible for developing and implementing strategies to attract, engage, and retain members for an organization, such as an association, club, or subscription-based service. They analyze member needs, design marketing campaigns, and use data to optimize membership growth and satisfaction. Their role often includes managing communications, overseeing digital marketing efforts, and collaborating with other departments to ensure that membership offerings deliver value. This position requires strong analytical, communication, and project management skills.

How does a Membership Marketing Manager typically collaborate with other departments to drive member engagement and retention?

Membership Marketing Managers frequently work cross-functionally with teams such as communications, events, and member services to create cohesive campaigns and experiences. They often collaborate on initiatives like onboarding programs, exclusive events, and targeted communications to ensure a seamless member journey. Regular meetings and shared metrics help align efforts across departments, making teamwork and strong communication skills essential for success in this role.

What are the key skills and qualifications needed to thrive as a Membership Marketing Manager, and why are they important?

To thrive as a Membership Marketing Manager, you need expertise in marketing strategy, data analysis, and member engagement, typically supported by a bachelor's degree in marketing or a related field. Familiarity with CRM systems, email marketing platforms, and analytics tools like Google Analytics is essential. Strong communication, creativity, and relationship-building skills set top performers apart in this role. These abilities are crucial for effectively attracting, retaining, and engaging members to drive organizational growth and success.
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Membership Marketing Manager jobs near you
Infographic showing various Membership Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $62,255 per year, or $29.9 per hour.

Membership Marketing Manager

American Library Association

Chicago, IL • On-site, Remote

$75K/yr

Full-time

Medical, Dental, Retirement, PTO

Posted 6 days ago

Job description

The American Library Association (ALA) seeks a dynamic Membership Marketing Manager to lead the strategy, development, and execution of integrated marketing initiatives that drive membership recruitment, engagement, and renewal. This role plays a critical part in strengthening ALA’s membership growth and retention by delivering data-informed, lifecycle-based marketing strategies that enhance the member experience and increase lifetime value.

The ideal candidate brings a creative, strategic mindset and strong execution capabilities, with experience building end-to-end lifecycle campaigns that attract, convert, engage, and retain members. This role partners closely with Membership, Divisions, and other internal stakeholders to align messaging, optimize the member journey, and ensure a cohesive, high-impact membership marketing approach.

Key Responsibilities Include:

  • Develop and execute a comprehensive annual membership marketing strategy focused on acquisition, engagement, and retention, with clearly defined goals, KPIs, and performance benchmarks.
  • Design and implement lifecycle marketing programs that guide prospects and members through key stages (awareness, acquisition, onboarding, engagement, renewal), leveraging segmentation and personalization to improve conversion and retention.
  • Plan and deliver integrated, multi-channel campaigns across email, web, digital platforms, print, and other channels to promote membership value, benefits, and key programs.
  • Collaborate closely with Membership staff, Divisions, and other internal teams to align marketing efforts, identify membership growth opportunities and target audiences, and ensure consistency in messaging and member experience.
  • Analyze campaign performance, member behavior, and engagement data to identify new opportunities, optimize marketing strategies, and continuously improve results across the membership funnel.
  • Work cross-functionally to build and optimize automated marketing journeys that enhance engagement and improve efficiency at scale.
  • Oversee and continuously improve membership digital properties, including the website, member center, and email channels, with a focus on user experience, conversion optimization, and lead capture.
  • Develop compelling, creative messaging that clearly communicates the value of ALA membership, including renewal campaigns, testimonials, targeted offers, and member stories.
  • Partner with the Director of Marketing to develop and manage the membership marketing budget, ensuring effective allocation of resources to maximize ROI.

This is a regular full-time position based in our Chicago office.

ALA staff are currently working on a hybrid schedule. Please note that although we have a generous telecommuting policy for our employees, we do not have any fully remote positions in states outside of our workplace sites.

All offers of employment are contingent upon satisfactory completion of a background check and proof of eligibility to work in the United States.

Salary negotiable from $75k based on relevant experience. ALA offers an excellent benefits package that includes flexible work schedules, medical and dental coverage, generous paid vacation, retirement annuity, and a 35-hour work week. Employees may also qualify for the Public Service Loan Forgiveness Program (PSLF).

FOR CONSIDERATION:

Apply online at https://www.ala.org/aboutala/contactus/workatala Please include a cover letter and resume.

Required Education and Experience:

  • Bachelor’s Degree, preferably in business, marketing, communications or journalism.
  • 3–5 years’ total marketing experience, preferably with 1–3 years of association membership marketing experience.
  • Demonstrated record of success in increasing sales.
  • Informz and Drupal experience required. Preferred knowledge of iMIS, PropFuel, digital advertising, and AI tools.

Core Competencies/Skills:

  • Innovative, creative marketing and messaging
  • Excellent written and verbal communication skills
  • Strong organizational and project planning skills, including the ability to organize materials and information with attention to detail, accuracy, and follow-through
  • Ability to interpret data to inform membership journeys and customer pathways
  • Strong interpersonal skills with a team player mentality

The American Library Association is an equal opportunity employer:  Disability/Veteran

Apply