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Membership Marketing Jobs (NOW HIRING)

YMCA

Membership Director

Mystic, CT · On-site

$60K - $65K/yr

Bachelor's degree in sales, marketing, communications, or a related field preferred. * Five or more years of experience in membership, sales, marketing, or a related area preferred. * Demonstrated ...

YMCA of Glendale

Membership Sales

Glendale, CA · On-site

$16.90 - $17.50/hr

The Membership Sales & Service Director will empower others by sharing insights and modeling ... Other key functions include grass roots marketing, promotional event planning and execution, staff ...

Ocean Community YMCA

Membership Director

Mystic, CT · On-site

$60K - $65K/hr

Coordinate membership marketing, communications, events, and community outreach. * Build relationships with members, community partners, and local leaders. * Support the YMCA's Annual Campaign ...

Ocean Community YMCA

Membership Director

Mystic, CT · On-site

$60K - $65K/yr

Coordinate membership marketing, communications, events, and community outreach. * Build relationships with members, community partners, and local leaders. * Support the YMCA's Annual Campaign ...

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Membership Marketing information

See salary details

$28.5K

$49.6K

$73.5K

How much do membership marketing jobs pay per year?

As of Aug 9, 2026, the average yearly pay for membership marketing in the United States is $49,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $55,000.00 per year, depending on experience, location, and employer.

What are common challenges faced in a membership marketing role, and how can they be addressed?

A common challenge in Membership Marketing is balancing member acquisition with retention strategies, as both are crucial for sustainable growth. Professionals in this role often need to analyze data to identify trends in member engagement and develop targeted campaigns that appeal to different audience segments. Collaboration with other departments, such as communications and customer service, is essential to deliver a seamless member experience. Staying updated on industry best practices and regularly evaluating the effectiveness of marketing channels can help address these challenges and improve results.

What is the difference between Membership Marketing vs Membership Development?

AspectMembership MarketingMembership Development
Primary FocusPromoting membership programs and attracting new membersBuilding relationships and retaining existing members
ActivitiesAdvertising campaigns, outreach, lead generationMember engagement, renewal strategies, relationship management
Skills NeededMarketing, communication, brandingRelationship building, customer service, strategic planning
Work EnvironmentMarketing departments, nonprofit organizations, associationsMembership services, nonprofit organizations, associations

While both roles aim to grow and sustain membership bases, Membership Marketing focuses on attracting new members through promotional efforts, whereas Membership Development emphasizes nurturing relationships to retain and engage existing members.

What are the key skills and qualifications needed to thrive in membership marketing, and why are they important?

To excel in Membership Marketing, you need expertise in marketing strategy, data analysis, and member engagement, often supported by a degree in marketing or communications. Familiarity with CRM systems, email marketing platforms, and marketing automation tools is typically required. Strong interpersonal skills, creativity, and persuasive communication are vital for building relationships and driving member acquisition and retention. These skills ensure effective outreach, sustained membership growth, and high member satisfaction.
More about Membership Marketing jobs
What cities are hiring for Membership Marketing jobs? Cities with the most Membership Marketing job openings:
What are the most commonly searched types of Membership Marketing jobs? The most popular types of Membership Marketing jobs are:
What states have the most Membership Marketing jobs? States with the most job openings for Membership Marketing jobs include:
Membership Marketing jobs near you
Infographic showing various Membership Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $49,611 per year, or $23.9 per hour.

Membership Marketing Manager

American Library Association

Chicago, IL • On-site, Remote

$75K/yr

Full-time

Medical, Dental, Retirement, PTO

Posted 16 days ago

Job description

The American Library Association (ALA) seeks a dynamic Membership Marketing Manager to lead the strategy, development, and execution of integrated marketing initiatives that drive membership recruitment, engagement, and renewal. This role plays a critical part in strengthening ALA’s membership growth and retention by delivering data-informed, lifecycle-based marketing strategies that enhance the member experience and increase lifetime value.

The ideal candidate brings a creative, strategic mindset and strong execution capabilities, with experience building end-to-end lifecycle campaigns that attract, convert, engage, and retain members. This role partners closely with Membership, Divisions, and other internal stakeholders to align messaging, optimize the member journey, and ensure a cohesive, high-impact membership marketing approach.

Key Responsibilities Include:

  • Develop and execute a comprehensive annual membership marketing strategy focused on acquisition, engagement, and retention, with clearly defined goals, KPIs, and performance benchmarks.
  • Design and implement lifecycle marketing programs that guide prospects and members through key stages (awareness, acquisition, onboarding, engagement, renewal), leveraging segmentation and personalization to improve conversion and retention.
  • Plan and deliver integrated, multi-channel campaigns across email, web, digital platforms, print, and other channels to promote membership value, benefits, and key programs.
  • Collaborate closely with Membership staff, Divisions, and other internal teams to align marketing efforts, identify membership growth opportunities and target audiences, and ensure consistency in messaging and member experience.
  • Analyze campaign performance, member behavior, and engagement data to identify new opportunities, optimize marketing strategies, and continuously improve results across the membership funnel.
  • Work cross-functionally to build and optimize automated marketing journeys that enhance engagement and improve efficiency at scale.
  • Oversee and continuously improve membership digital properties, including the website, member center, and email channels, with a focus on user experience, conversion optimization, and lead capture.
  • Develop compelling, creative messaging that clearly communicates the value of ALA membership, including renewal campaigns, testimonials, targeted offers, and member stories.
  • Partner with the Director of Marketing to develop and manage the membership marketing budget, ensuring effective allocation of resources to maximize ROI.

This is a regular full-time position based in our Chicago office.

ALA staff are currently working on a hybrid schedule. Please note that although we have a generous telecommuting policy for our employees, we do not have any fully remote positions in states outside of our workplace sites.

All offers of employment are contingent upon satisfactory completion of a background check and proof of eligibility to work in the United States.

Salary negotiable from $75k based on relevant experience. ALA offers an excellent benefits package that includes flexible work schedules, medical and dental coverage, generous paid vacation, retirement annuity, and a 35-hour work week. Employees may also qualify for the Public Service Loan Forgiveness Program (PSLF).

FOR CONSIDERATION:

Apply online at https://www.ala.org/aboutala/contactus/workatala Please include a cover letter and resume.

Required Education and Experience:

  • Bachelor’s Degree, preferably in business, marketing, communications or journalism.
  • 3–5 years’ total marketing experience, preferably with 1–3 years of association membership marketing experience.
  • Demonstrated record of success in increasing sales.
  • Informz and Drupal experience required. Preferred knowledge of iMIS, PropFuel, digital advertising, and AI tools.

Core Competencies/Skills:

  • Innovative, creative marketing and messaging
  • Excellent written and verbal communication skills
  • Strong organizational and project planning skills, including the ability to organize materials and information with attention to detail, accuracy, and follow-through
  • Ability to interpret data to inform membership journeys and customer pathways
  • Strong interpersonal skills with a team player mentality

The American Library Association is an equal opportunity employer:  Disability/Veteran

Apply