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Media Executive Jobs in Reston, VA (NOW HIRING)

Create documents to prepare executives for media interviews.Education: Baccalaureate degree from an accredited university or college is required with emphasis in at least one of the aforementioned ...

Create documents to prepare executives for media interviews. Job Requirements Education: * Baccalaureate degree from an accredited university or college is required with emphasis in at least one of ...

Media Analyst

Arlington, VA · On-site

$60K - $70K/yr

Create documents to prepare executives for media interviews. Requirements:     * Minimum of two (2) years of verifiable experience in the fields of media analysis, communications ...

Provide strategic communications counsel to senior executives on messaging, media strategy, and reputational considerations. * Interface regularly with regulators and help ensure communications are ...

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Media Executive information

See Reston, VA salary details

$11.4K

$58.5K

$66.6K

How much do media executive jobs pay per year?

As of Aug 16, 2026, the average yearly pay for media executive in Reston, VA is $58,519.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $65,000.00 per year, depending on experience, location, and employer.

What does a media executive do?

A Media Executive oversees the planning, development, and execution of media strategies for organizations or clients. Their responsibilities often include managing advertising budgets, negotiating with media outlets, analyzing market trends, and ensuring that campaigns effectively reach target audiences. They work closely with creative, marketing, and sales teams to maximize the impact of media campaigns. Media Executives play a key role in shaping the public image of brands and optimizing media investments.

What is a media executive?

A media executive runs a television, radio, film, or music company. They often have a background in sales, advertising, or marketing. Job duties often include managing and training sales, advertising, or other employees in developing and promoting media that fits the company brand. A media executive guides their team in building relationships with clients. To excel in this career, you need solid negotiation skills and experience in strategic planning, brand management, and training.

How much do media executives make?

Media executives typically earn a median annual salary ranging from $80,000 to $150,000, depending on experience, company size, and location. Senior roles or those in large organizations can earn significantly higher, often exceeding $200,000 with bonuses and benefits included.

What is the difference between Media Executive vs Media Planner?

AspectMedia ExecutiveMedia Planner
Required CredentialsDegree in Marketing, Advertising, or CommunicationsDegree in Marketing, Advertising, or Communications
Work EnvironmentAdvertising agencies, media companies, client-side marketing teamsAdvertising agencies, media agencies, client-side marketing teams
Employer & Industry UsageCommonly employed in media and advertising sectorsCommonly employed in media planning and buying roles
Primary FocusOverseeing media campaigns, client communication, strategy executionDeveloping media plans, selecting channels, budgeting

While both roles work within the media and advertising industry, a Media Executive typically manages media campaigns and client relationships, whereas a Media Planner focuses on creating media strategies and selecting appropriate channels. Both roles require similar educational backgrounds and are integral to successful advertising campaigns.

What are the key skills and qualifications needed to thrive as a media executive, and why are they important?

To thrive as a Media Executive, you need a strong background in media strategy, business management, and market analysis, often supported by a degree in communications, marketing, or a related field. Familiarity with digital content management systems, analytics tools like Google Analytics, and advertising platforms is typically required. Outstanding leadership, negotiation, and interpersonal skills set successful media executives apart in managing teams and client relationships. These competencies are vital for driving growth, adapting to industry trends, and maintaining a competitive edge in the fast-evolving media landscape.

What are some common challenges media executives face when managing multiple campaigns simultaneously?

Media Executives often juggle several campaigns at once, which requires strong organizational skills and the ability to prioritize tasks effectively. A common challenge is ensuring that each campaign meets its unique objectives and deadlines while staying within budget constraints. Additionally, coordinating with creative, sales, and analytics teams to maintain clear communication can be demanding, but it’s essential for campaign success. Staying adaptable and using project management tools can help Media Executives manage these complexities and deliver results for clients or internal stakeholders.

What are the most commonly searched types of Media jobs in Reston, VA?

The most popular types of Media jobs in Reston, VA are:

What cities near Reston, VA are hiring for Media Executive jobs?

Cities near Reston, VA with the most Media Executive job openings:

Infographic showing various Media Executive job openings in Reston, VA as of August 2026, with employment types broken down into 1% Internship, 86% Full Time, 10% Part Time, and 3% Contract. Highlights an 84% Physical, 5% Hybrid, and 11% Remote job distribution, with an average salary of $58,519 per year, or $28.1 per hour.

Senior Manager, Strategic Communications & PR

Government Executive Media Group LLC

Washington, DC • On-site

Full-time

Medical, Dental, Vision, Retirement

Re-posted 5 days ago


Job description

The Role

GovExec is seeking a strategic, proactive, and collaborative communications professional to support the company’s growing external visibility, executive positioning, and market presence across the public sector ecosystem.

This role will support integrated communications and public relations efforts that elevate GovExec’s authority across media, intelligence, events, research, and engagement offerings. The ideal candidate is a strong communicator and operator - capable of helping shape narratives, supporting media relationships, identifying thought leadership opportunities, and partnering cross-functionally to amplify key company initiatives.

This position will work closely with executive leadership, marketing, editorial, events, research, and sales teams to help strengthen GovExec’s market positioning and drive meaningful external visibility across the government, technology, defense, and public sector landscape.

Responsibilities

Strategic Communications & Executive Positioning

  • Support execution of GovExec’s external communications and public relations strategy across corporate initiatives, flagship events, research, and major market priorities
  • Assist with executive positioning efforts, including media engagement, speaking opportunities, messaging development, and thought leadership initiatives
  • Help develop messaging and narrative frameworks aligned to GovExec’s evolving brand positioning and growth priorities
  • Support preparation of executive talking points, presentations, interviews, and external appearances

Media Relations & External Visibility

  • Assist in proactive media outreach efforts to increase GovExec’s visibility across public sector, government technology, defense, AI, business, and industry media
  • Help cultivate relationships with reporters, editors, podcast hosts, conference organizers, and industry influencers
  • Identify timely media opportunities tied to market trends, research insights, company initiatives, and executive perspectives
  • Coordinate media interviews, contributed content opportunities, speaking engagements, and awards submissions
  • Support reactive media requests and external inquiries as needed

Corporate Communications & Market Positioning

  • Partner cross-functionally with marketing, editorial, research, product, sales, and events teams to align communications strategies and amplify key initiatives
  • Support communications planning for major announcements, launches, partnerships, acquisitions, and strategic company initiatives
  • Assist in developing messaging for flagship events, research releases, integrated marketing campaigns, and corporate communications efforts
  • Help ensure consistency across external messaging and public-facing materials

Crisis & Issues Management

  • Support communications planning and messaging for sensitive or high-visibility situations as needed
  • Assist in coordinating reactive communications responses when required

Analytics & Performance

  • Track and report on earned media, executive visibility, speaking opportunities, and overall communications performance
  • Monitor media and industry trends to identify emerging opportunities and inform communications strategy

Qualifications

  • 4 to 7+ years of experience in public relations, strategic communications, media relations, or executive communications, either in-house or at an agency
  • Experience supporting B2B, media, technology, government, defense, or public sector organizations preferred
  • Experience supporting proactive media outreach and executive visibility initiatives
  • Strong writing, editing, messaging, and verbal communication skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Collaborative mindset with strong cross-functional communication skills
  • Experience supporting announcements, thought leadership, and communications initiatives
  • Bachelor’s degree or equivalent professional experience required

Preferred Experience

  • Knowledge of the public sector, government technology, GovCon, defense, or federal market landscape
  • Experience supporting executive social media and LinkedIn thought leadership
  • Familiarity with integrated marketing, events, research, and content-driven communications strategies

About GovExec

GovExec’s data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent-based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec’s platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.

Working at GovExec

At GovExec, we believe that a new era of work -- particularly when, where, and how it gets done -- has arrived. We are building a hybrid workplace that allows for greater freedom and flexibility while also fostering a collaborative culture, no matter where you are working. GovExec offers permanent remote work in 20+ states across the US, as well as the option to work out of one of our offices based in Washington DC, New York or Connecticut. GovExec also offers a range of great benefits including:

  • Medical, dental, and vision insurance plans
  • 401(k) retirement plan with company match
  • Open time off policy
  • Twelve weeks paid parental leave
  • Supportive, collaborative teams
  • Unique opportunity to help government officials from a private sector company
  • Expansive learning and development opportunities

Commitment to Shared Values

GovExec recruits talent for four salient attributes or qualities:

  • Soul of Entrepreneurship
  • Culture of Inclusion
  • Force of Ideas
  • Spirit of Generosity

The compensation range for this role is $115,000 to $130,000 per year.

Government Executive Media Group, Inc. and its affiliates ("GovExec") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.