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Media Director Jobs in Reston, VA (NOW HIRING)

Marriott

Senior Director, Global Media

Bethesda, MD · On-site

JOB SUMMARY The Senior Director, Global Media, is the enterprise leader responsible for defining Marriott International's global media vision, overseeing a multiregion media investment strategy, and ...

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Media Director information

See Reston, VA salary details

$48.9K

$117.3K

$163.9K

How much do media director jobs pay per year?

As of Jul 26, 2026, the average yearly pay for media director in Reston, VA is $117,252.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,600.00 and $139,900.00 per year, depending on experience, location, and employer.

What does a Media Director do?

A Media Director is responsible for overseeing a company's media planning, buying, and strategy to ensure effective advertising campaigns. They analyze target audiences, select appropriate media channels, negotiate with vendors, and manage budgets to maximize the reach and impact of marketing efforts. Media Directors often collaborate with creative teams, clients, and executives to align campaigns with overall business goals. Their expertise helps organizations achieve the best possible return on investment for their advertising spend.

What is the difference between Media Director vs Media Planner?

AspectMedia DirectorMedia Planner
Required CredentialsBachelor's degree; experience in media buying and strategyBachelor's degree; knowledge of media channels and audience targeting
Work EnvironmentLeadership role overseeing teams and campaignsResearch and strategy-focused role, often working with media plans
Employer & Industry UsageAdvertising agencies, media companies, corporationsAdvertising agencies, media buying firms, marketing departments
Search & Comparison IntentUnderstanding senior media roles and responsibilitiesLearning about media planning and campaign development

The Media Director typically oversees media strategies, manages teams, and makes high-level decisions, while the Media Planner focuses on developing media plans, researching target audiences, and selecting appropriate channels. Both roles require media knowledge but differ in scope and seniority.

How does a Media Director typically collaborate with creative and account teams within an agency?

A Media Director works closely with both creative and account teams to ensure that media strategies align with client goals and campaign messaging. They often participate in brainstorming sessions, provide media insights to inform creative concepts, and coordinate with account managers to understand client needs and budgets. Effective communication and cross-department collaboration are essential, as Media Directors help bridge the gap between creative vision and media execution, ensuring campaigns are both innovative and strategically placed.

What are the key skills and qualifications needed to thrive as a Media Director, and why are they important?

To thrive as a Media Director, you need expertise in media planning, campaign strategy, analytics, and a background in marketing or communications, often supported by a relevant degree. Familiarity with media buying platforms, analytics tools like Google Analytics, and ad management systems is standard in the field. Strong leadership, negotiation skills, and creative problem-solving set standout candidates apart. These skills ensure effective campaign execution, optimal budget use, and strong team performance in a competitive media landscape.

What Is a Media Director?

A media director works within an advertising agency or marketing department, and is responsible for coordinating the creation and distribution of marketing materials, press releases, and advertising campaigns. Your duties include working with clients to determine appropriate campaign strategy for products or services and making cost estimates for the finished campaign product. You also work closely with the account management and art departments, directing the composition of marketing materials and overseeing all aspects of the campaign, including photo and commercial shoots, media buys, and communication with contacts in the media industry.

More about Media Director jobs
What are the most commonly searched types of Media jobs in Reston, VA? The most popular types of Media jobs in Reston, VA are:
What are popular job titles related to Media Director jobs in Reston, VA? For Media Director jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Media Director jobs in Reston, VA look for? The top searched job categories for Media Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Media Director jobs? Cities near Reston, VA with the most Media Director job openings:
Media Director jobs near you
Infographic showing various Media Director job openings in Reston, VA as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 12% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $117,252 per year, or $56.4 per hour.

Working America - Media Director

NRG Consulting Group

Washington, DC • On-site

$155K/yr

Full-time

Medical, Retirement

Posted 7 days ago

Job description

Working America is the community affiliate of the AFL-CIO. With 5 million members, Working America recruits and mobilizes people who do not have a union on the job in support of working families' issues.
Our Media Director will work to engage our members and the communities we serve year-round. Join us, as we communicate the aspirations and needs of the working class.
The Media Director is responsible for spearheading robust media strategies for Working America, ensuring a blend of traditional and digital communications that amplify the visibility of the organization and our engagement with working people. Help us tell stories that matter.
Reports to: Executive Director Key Responsibilities
Media Strategy and Platform Integration
  • Direct and manage the organization's marketing functions across all media.
  • Oversee the ideation, development, implementation, and evaluation of holistic media plans that seamlessly integrate traditional, digital, and emerging platforms.
  • Stay on top of digital marketing trends and evaluate them for Working America's potential implementation.
Brand Content and Engagement and Message Crafting
  • Manage all creative marketing communications content for the organization, driving and implementing overall brand strategy that is focused on producing high-quality, impact- driven content, and working cross-functionally to achieve these outcomes.
  • Direct analytics-informed and targeted outbound communication initiatives with Working America members and the general public, creating content and strategies that engage all portions of a community with a focus on majority female, BIPOC, non-college-educated, and working-class audiences.
  • Experiment with unconventional brand assets, content formats, and storytelling techniques.
Data-Driven Insight
  • Work closely with the executive team and directors to curate data-centric campaigns, underpinned by strategic insight and alignment with overarching marketing strategies.
  • Engage with internal analytics teams to extract, implement, and optimize insights across campaigns.
  • Analyze, report, and share insights, strategies, and optimizations from our collective media presence.
Organizational and Team Leadership
  • Effectively hire, supervise, mentor, promote, demote, discipline, and terminate Media Communications staff.
  • Forge a strong alliance with the field, programmatic, and technology teams throughout the organization, ensuring the utilization of skill sets with broader expertise..
  • Hires and manages relationships with vendors or freelancers.
  • Serve as a key member of the Leadership team.
  • Other duties as assigned.
Qualifications
  • 10+ years in media strategy and communications, with at least 5 years in a supervisory role.
  • Prior media agency, entertainment sector, or political campaign experience is desired.
  • Comprehensive grasp over diverse media platforms, ensuring cost-effective and target- aligned media choices.
  • Ability to engage and influence senior management with strong presentation skills.
  • Proficient in data-driven decision making and media planning.
  • An agile mind that combines creativity with strategic thinking.
  • Stellar organizational and multitasking skills, capable of thriving in a high-pressure environment.
  • Demonstrated adaptability in dynamic work settings.
  • Proven supervisory skills complemented by a proactive, positive, and team-centric demeanor.
  • Possess a lived or experienced understanding of the communities we organize in, particularly in efforts to communicate in communities that are majority female, BIPOC, non-college educated, and working class.
  • Demonstrate and apply a strong comfort level with various content creation technologies, tools, and platforms, ensuring that the brand maximizes the potential of current tech trends and innovations.
  • Lead with a technologically agile mindset, adapting to new and emerging content creation tools and platforms, ensuring that the brand remains relevant and ahead of the curve in a rapidly evolving digital landscape.
  • Ability to work long and irregular hours as necessary.
Location
Washington, DC, in person 5 days/week at the national office at 815 16th St. NW Washington, DC
Position
  • Full-time
  • FLSA Classification: Exempt

The salary range starts at $155,304 and will be commensurate with experience. Includes medical insurance and 401(k) with employer contribution.
Working America is an equal opportunity employer. Working America is committed to building a diverse workforce and encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities.
Applications will be reviewed on a rolling basis. To apply, please upload your resume and respond to the application questions. This search is supported by NRG Consulting Group. Please reach out to [email protected] with any questions.

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