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Media Analyst Jobs in California (NOW HIRING)

Digital Media Analyst Digital Media Analyst · Digital Marketing Responsibilities and Duties * Actively participating in client strategy and media planning meetings. * Determining optimum use of ...

Media Analyst I

San Diego, CA · On-site

$85 - $125/hr

Monitor and analyze campaign performance across paid media channels * Partner with the analytics team to develop and update recurring reports, dashboards, and performance summaries for internal ...

New

Paid Media Analyst Employment Type: Full-time Compensation: $80,000 - $100,000 Location: Los Angeles, CA Work Model: On-site Industry: Legal Services Company Overview A growing legal services ...

You'll help fuel customer growth and sales through data-driven media strategies across a dynamic multi-brand portfolio. About the Role As an Analyst, Performance Marketing - Paid Social, you'll ...

You'll help fuel customer growth and sales through data-driven media strategies across a dynamic multi-brand portfolio. About the Role As an Analyst, Performance Marketing - Paid Social, you'll ...

Analyze performance metrics and optimize campaigns for maximum impact. Stay current with industry trends, platform updates, and emerging social media tools. Collaborate with marketing, PR, and ...

Analyze performance metrics and optimize campaigns for maximum impact. Stay current with industry trends, platform updates, and emerging social media tools. Collaborate with marketing, PR, and ...

Building and maintaining media, analyst, creator, OEM, software partner, and ecosystem relationships--along with a strong understanding of the global PC, AI PC, and semiconductor landscape--to ...

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Media Analyst information

See California salary details

$23

$35

$55

How much do media analyst jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for media analyst in California is $35.53, according to ZipRecruiter salary data. Most workers in this role earn between $28.70 and $37.02 per hour, depending on experience, location, and employer.

What is a media analyst?

A media analyst researches and examines social data to determine if marketing campaigns are effective at meeting business objectives. These marketing professionals help build a company’s online presence and improve brand awareness using blogs and search engine optimization (SEO). As a media analyst, your job duties include strategizing ways to sell a company’s products or services, finding SEO keywords and monitoring social tools, analyzing data and writing reports, and using marketing information to reach an organization’s customer base.

What are some typical challenges media analysts face when interpreting data from multiple sources?

Media Analysts often encounter challenges in consolidating and interpreting data from various platforms, including traditional media, social media, and digital channels. Each source may use different metrics, formats, and measurement standards, making it necessary to standardize and validate the data before drawing actionable insights. Navigating discrepancies and ensuring data accuracy are key parts of the role, requiring strong analytical skills and attention to detail. Effective communication with other team members is also essential, as findings often need to be translated into clear recommendations for marketing, PR, or strategy teams.

What are the key skills and qualifications needed to thrive as a media analyst, and why are they important?

To thrive as a Media Analyst, you typically need strong analytical skills, a background in communications or marketing, and experience interpreting media data. Familiarity with media monitoring tools, analytics platforms (such as Google Analytics or Meltwater), and data visualization software is essential. Attention to detail, critical thinking, and effective communication are valuable soft skills for synthesizing insights and presenting findings. These competencies ensure accurate analysis of media trends, enabling data-driven recommendations that inform strategic decision-making.

What is the difference between Media Analyst vs Media Planner?

AspectMedia AnalystMedia Planner
Required CredentialsBachelor's degree in marketing, communications, or related field; familiarity with analytics toolsBachelor's degree in marketing, advertising, or related field; knowledge of media channels
Work EnvironmentData analysis, reporting, and research in office settingsStrategic planning and campaign development in agency or client offices
Employer & Industry UsageMedia agencies, marketing firms, corporationsAdvertising agencies, media companies, marketing departments

Media Analysts focus on analyzing data to evaluate media performance, while Media Planners develop strategies to select the best media channels for campaigns. Both roles require similar educational backgrounds and often work within the same industry environments, but their core responsibilities differ: analysis versus planning.

How much do media analysts make in the US?

Media analysts in the US typically earn a median annual salary of around $55,000 to $70,000, depending on experience, location, and industry. Entry-level positions may start lower, while experienced analysts or those with specialized skills can earn higher salaries, often supplemented with benefits and bonuses.

What does a media analyst do?

A media analyst evaluates media coverage, campaigns, and trends to assess their effectiveness and impact. They analyze data from various sources, such as social media, news outlets, and advertising platforms, often using tools like media monitoring software. Their insights help organizations refine communication strategies and measure public perception.

What are the most commonly searched types of Media Analyst jobs in California?

The most popular types of Media Analyst jobs in California are:

What cities in California are hiring for Media Analyst jobs?

Cities in California with the most Media Analyst job openings:

What are popular job titles related to Media Analyst jobs in CA?

For Media Analyst jobs in CA, the most frequently searched job titles are:

Infographic showing various Media Analyst job openings in California as of August 2026, with employment types broken down into 2% Internship, 76% Full Time, 19% Part Time, 1% Temporary, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $73,905 per year, or $35.5 per hour.

Digital Media Analyst

565 Media LLC

Los Angeles, CA • On-site

$50 - $70/hr

Other

Re-posted 13 days ago


Job description

Digital Media Analyst

Digital Media Analyst · Digital Marketing

Responsibilities and Duties
  • Actively participating in client strategy and media planning meetings.
  • Determining optimum use of budgeted funds to achieve strategic marketing objectives.
  • Negotiating media rates and buys as needed.
  • Communicating effectively with Ad Platform representatives to identify opportunities to improve existing spend, and test new inventory.
  • Uploading and optimizing the assigned media plans. Issue and track all insertion orders and client spend.
  • Writing up opinions on new media opportunities.
  • Studying and leveraging applicable media research tools and platforms to assist in identifying applicable customer segments, keywords and targeting.
  • Build out and traffic media buys in an ad-server.
  • Measuring and evaluating media plans, KPIs and tests.
  • Building scalable analyses to measure results on a daily and weekly basis, and react quickly to adjust future media buys.
  • Update the agency and greater team on key industry trends, media research, marketplace conditions, and how it all impacts the client; make strategic recommendations accordingly.
  • Demonstrated ability to execute performance driven digital media campaigns and efficiently hit client metrics.
  • Knowledge of potential software to be leveraged in your role as an internet marketing analyst. Strong computer skills including Excel, Access, Word, and PowerPoint.
  • Efficiently monitor client spend, and keep detailed reports for management.
Qualifications and Skills
  • College Degree Required.
  • 0 to 3 years of Online Marketing and Ad-Buying experience with a wide perspective on established and emerging online inventory.
  • Expertise in Search, Video, Social, Display, Native, App Install, and other forms of online marketing.
  • Passion for data analysis, internet marketing, entrepreneurship, and startup culture.
  • Effective collaborator, able to easily work as a team with clients and the internal team.
  • Enjoyment operating in a fast paced, ever-changing, technically demanding environment.
  • Experience copy-writing, with market research or graphic design and motion graphics a plus.
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