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Marketing Jobs in Rochester, NY (NOW HIRING)

Byrne Dairy and Deli

Marketing Specialist

Walworth, NY · On-site

As a Marketing Specialistat Byrne Dairy & Deli, you will play a key role in driving sales performance, brand growth, and product availability across our retail network. This position partners closely ...

Lovingly

Head of Marketing

Hopewell, NY · On-site

The Opportunity We're seeking a Head of Marketing who can harness the power of AI to transform our marketing landscape while delivering measurable business growth. This leader will unite AI ...

CallTower, Inc.

Marketing Operations Manager

Rochester, NY · On-site

$91K - $113K/yr

The Marketing Operations Manager will ensure that all directives align with our strategic goals, focusing on ideal customer profiles (ICPs) and ideal partner profiles (IPPs). If you excel in managing ...

Butler/Till, Inc.

Senior Marketing Strategist

Rochester, NY · On-site +1

$60K - $95K/yr

Description SUMMARY A Senior Marketing Strategist is a strategic marketing consultant who combines deep media marketing expertise with executive-level relationship management and consultative sales ...

CallTower Inc

Marketing Operations Manager

NY · On-site

$91K - $113K/yr

Job Purpose We are seeking a results-driven Marketing Operations Manager with a deep understanding of analytics and exceptional communication skills to lead our dynamic marketing team. This ...

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

As the driving force behind CEIPAL's Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be : ● The Next Generation, Artificial Intelligence enabled Talent ...

OX Group

Channel Marketing Coordinator

West Henrietta, NY · On-site

$60K - $70K/yr

Position Summary Develops and executes marketing programs driving sales growth across professional dealers, independent distributors and wholesale partners in North America. Partners with Sales ...

Box

Field Marketing Manager

York, NY

WHY BOX NEEDS YOU Box is looking for a Field Marketing Manager to lead our East and Canada Marketing team and help drive growth across the East and Canada region. In this role, you will partner ...

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All JobsMarketing JobsMarketing Jobs in Rochester, NY

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How much do marketing jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for marketing in Rochester, NY is $32.25, according to ZipRecruiter salary data. Most workers in this role earn between $21.35 and $42.69 per hour, depending on experience, location, and employer.

What is marketing?

Marketing is the process of promoting, selling, and distributing a product or service to customers. Marketers identify target audiences, develop strategies to reach them, and create campaigns that build brand awareness and drive sales. Their work often involves market research, advertising, digital marketing, social media management, and analyzing data to measure the effectiveness of marketing efforts. Ultimately, marketers help businesses connect with consumers and achieve their business goals.

How to get a job in marketing?

Most marketing and advertising jobs require a bachelor’s degree, although some employers will consider experience in sales and advertising as a substitute for a college degree, especially if you have a compelling portfolio of work. Advanced degrees are not required by most agencies, although an MBA or an advanced degree in a field like accounting will set you ahead of other candidates, should you pursue work in the financial side of marketing. Market analysts should have strong math skills and facility with analytical problem-solving, while those who work in creative departments should have outstanding language and design skills.

What are the key skills and qualifications needed to thrive as a marketing professional?

To thrive as a Marketing professional, you need a strong grasp of market research, branding, campaign strategy, and typically at least a bachelor's degree in marketing or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and certifications such as HubSpot or Google Ads are highly valuable. Creativity, adaptability, and strong communication skills help you craft compelling messages and collaborate effectively across teams. These skills are crucial for driving brand awareness, engaging target audiences, and achieving business goals in a competitive marketplace.

How does a marketing professional typically collaborate with other departments within a company?

Marketing professionals regularly work cross-functionally with departments like sales, product development, and customer service to align strategies and messaging. For example, they may partner with sales to develop campaigns that support lead generation, or with product teams to ensure that promotional materials accurately reflect new features. Close collaboration helps ensure consistent branding and a seamless customer experience. Effective communication and teamwork are key to delivering successful marketing initiatives.

What is the difference between Marketing vs Sales?

AspectMarketingSales
Primary FocusCreating awareness and generating leadsConverting leads into customers
Skills NeededMarket research, content creation, brandingCommunication, negotiation, relationship building
Work EnvironmentStrategic planning, campaigns, digital platformsClient meetings, direct interactions, closing deals
Common CertificationsDigital marketing certifications, HubSpot, Google AdsSales certifications, CRM training

While marketing focuses on attracting and engaging potential customers through campaigns and branding, sales concentrates on directly closing deals and building customer relationships. Both roles are essential in the sales funnel and often work closely together to achieve business growth.

What are careers in marketing?

Careers in marketing include roles such as marketing manager, digital marketing specialist, content creator, market researcher, and brand strategist. These positions involve developing advertising strategies, analyzing market trends, managing campaigns, and using tools like social media and analytics software. Strong communication, creativity, and understanding of consumer behavior are essential skills in this field.

What do you do in a marketing job?

A marketing job involves developing strategies to promote products or services, creating advertising campaigns, conducting market research, and analyzing consumer data. Professionals in this field often use tools like social media, email marketing, and analytics software to reach target audiences and measure campaign effectiveness.

What jobs work in marketing?

Jobs in marketing include roles such as marketing coordinator, digital marketing specialist, content marketer, social media manager, brand manager, market research analyst, and marketing manager. These positions often require skills in communication, analytics, and familiarity with marketing tools like SEO, Google Analytics, and social media platforms.
More about Marketing jobs

What are the most commonly searched types of Marketing jobs in Rochester, NY?

The most popular types of Marketing jobs in Rochester, NY are:

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For Marketing jobs in Rochester, NY, the most frequently searched job titles are:

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The top searched job categories for Marketing jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Marketing jobs?

Cities near Rochester, NY with the most Marketing job openings:

Marketing jobs near you
Infographic showing various Marketing job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, and 16% Part Time. Highlights an 91% In-person, 3% Hybrid, and 6% Remote job distribution, with an average salary of $67,084 per year, or $32.3 per hour.

Marketing Specialist

Byrne Dairy and Deli

Walworth, NY • On-site

Full-time

Re-posted 3 days ago

Key responsibilities

  • Analyze sales data, consumer trends, and market insights to forecast demand and identify growth opportunities.

  • Partner with Category Managers, Marketing, and vendors to align inventory purchasing with promotional calendars, campaigns, and product launches.

  • Monitor inventory levels and analyze product performance to inform future buying, marketing decisions, and develop reports on inventory turnover and campaign performance.

Job description

Description:
As a Marketing Specialistat Byrne Dairy & Deli, you will play a key role in driving sales performance, brand growth, and product availability across our retail network. This position partners closely with the Category Managers, Marketing Team, and Warehouse Operations to align purchasing decisions with promotional strategy, consumer demand trends, and revenue objectives.
You will leverage data analytics, market insights, and cross-functional collaboration to ensure the right products are in stock at the right time to support campaigns, seasonal initiatives, and evolving customer preferences. Your ability to interpret sales performance, identify growth opportunities, and proactively adjust inventory strategies will directly impact customer experience and overall profitability.
KEY RESPONSIBILITIES
1. Demand Planning & Sales Optimization
  • Partner with Category Managers and Marketing to align inventory purchasing with promotional calendars, seasonal campaigns, and product launches.
  • Analyze sales data, consumer trends, and market insights to forecast demand and identify growth opportunities.
  • Support product assortment decisions that enhance brand positioning and drive incremental sales.
  • Identify opportunities to introduce new or trending items that align with customer preferences and competitive positioning.

2. Strategic Procurement & Vendor Collaboration
  • Collaborate with the Turn Buyer and vendors to ensure purchasing strategies support sales goals and margin objectives.
  • Track supplier performance to ensure on-time delivery aligned with advertising and promotional campaigns.
  • Maintain strong vendor relationships to support joint marketing initiatives, product launches, and special buys.

3. Inventory Analytics & Performance Reporting
  • Monitor inventory levels in relation to sales performance, ensuring optimal in-stock rates while minimizing excess inventory.
  • Analyze trends, promotional effectiveness, and product performance to inform future buying and marketing decisions.
  • Develop reports that provide insight into inventory turnover, product profitability, and campaign performance.
  • Present data-driven recommendations to Purchasing, Marketing, and Warehouse leadership to enhance revenue growth.

4. Cross-Functional Marketing Support
  • Coordinate with Marketing to ensure featured products are adequately stocked ahead of campaigns.
  • Support new store openings, seasonal resets, and planogram adjustments from a sales-driven perspective.
  • Identify underperforming categories and recommend strategies to increase visibility and customer engagement.

Requirements:
QUALIFICATIONS
  • Proficiency in Microsoft Office Suite, particularly Excel (data analysis, forecasting, reporting).
  • Strong analytical mindset with the ability to translate data into actionable sales and marketing insights.
  • Excellent communication and collaboration skills.
  • Experience in purchasing, category management, marketing analytics, or retail operations preferred.

Additional Info:
EMPLOYER DISCLAIMER
  • All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
  • This job description does not state or imply that these are the only duties to be performed. Employees may be required to perform other job-related duties as requested by their supervisor.
  • This document does not create an employment contract, implied or otherwise, other than an at-will employment relationship.

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