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Marketing Jobs in Appleton, WI (NOW HIRING)

Nsight

Marketing Director (Green Bay, WI)

Green Bay, WI · On-site

The Director, Marketing Activation is the commercial owner of a specific business unit's brand performance, accountable for driving revenue, margin, market share and consumer demand through strategic ...

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How much do marketing jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for marketing in Appleton, WI is $31.89, according to ZipRecruiter salary data. Most workers in this role earn between $21.11 and $42.21 per hour, depending on experience, location, and employer.

What is marketing?

Marketing is the process of promoting, selling, and distributing a product or service to customers. Marketers identify target audiences, develop strategies to reach them, and create campaigns that build brand awareness and drive sales. Their work often involves market research, advertising, digital marketing, social media management, and analyzing data to measure the effectiveness of marketing efforts. Ultimately, marketers help businesses connect with consumers and achieve their business goals.

How to get a job in marketing?

Most marketing and advertising jobs require a bachelor’s degree, although some employers will consider experience in sales and advertising as a substitute for a college degree, especially if you have a compelling portfolio of work. Advanced degrees are not required by most agencies, although an MBA or an advanced degree in a field like accounting will set you ahead of other candidates, should you pursue work in the financial side of marketing. Market analysts should have strong math skills and facility with analytical problem-solving, while those who work in creative departments should have outstanding language and design skills.

What are the key skills and qualifications needed to thrive as a marketing professional?

To thrive as a Marketing professional, you need a strong grasp of market research, branding, campaign strategy, and typically at least a bachelor's degree in marketing or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and certifications such as HubSpot or Google Ads are highly valuable. Creativity, adaptability, and strong communication skills help you craft compelling messages and collaborate effectively across teams. These skills are crucial for driving brand awareness, engaging target audiences, and achieving business goals in a competitive marketplace.

How does a marketing professional typically collaborate with other departments within a company?

Marketing professionals regularly work cross-functionally with departments like sales, product development, and customer service to align strategies and messaging. For example, they may partner with sales to develop campaigns that support lead generation, or with product teams to ensure that promotional materials accurately reflect new features. Close collaboration helps ensure consistent branding and a seamless customer experience. Effective communication and teamwork are key to delivering successful marketing initiatives.

What is the difference between Marketing vs Sales?

AspectMarketingSales
Primary FocusCreating awareness and generating leadsConverting leads into customers
Skills NeededMarket research, content creation, brandingCommunication, negotiation, relationship building
Work EnvironmentStrategic planning, campaigns, digital platformsClient meetings, direct interactions, closing deals
Common CertificationsDigital marketing certifications, HubSpot, Google AdsSales certifications, CRM training

While marketing focuses on attracting and engaging potential customers through campaigns and branding, sales concentrates on directly closing deals and building customer relationships. Both roles are essential in the sales funnel and often work closely together to achieve business growth.

What are careers in marketing?

Careers in marketing include roles such as marketing manager, digital marketing specialist, content creator, market researcher, and brand strategist. These positions involve developing advertising strategies, analyzing market trends, managing campaigns, and using tools like social media and analytics software. Strong communication, creativity, and understanding of consumer behavior are essential skills in this field.

What do you do in a marketing job?

A marketing job involves developing strategies to promote products or services, creating advertising campaigns, conducting market research, and analyzing consumer data. Professionals in this field often use tools like social media, email marketing, and analytics software to reach target audiences and measure campaign effectiveness.

What jobs work in marketing?

Jobs in marketing include roles such as marketing coordinator, digital marketing specialist, content marketer, social media manager, brand manager, market research analyst, and marketing manager. These positions often require skills in communication, analytics, and familiarity with marketing tools like SEO, Google Analytics, and social media platforms.
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What are the most commonly searched types of Marketing jobs in Appleton, WI?

The most popular types of Marketing jobs in Appleton, WI are:

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For Marketing jobs in Appleton, WI, the most frequently searched job titles are:

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Infographic showing various Marketing job openings in Appleton, WI as of August 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 74% In-person, 13% Hybrid, and 13% Remote job distribution, with an average salary of $66,340 per year, or $31.9 per hour.

Marketing Director (Green Bay, WI)

Nsight

Green Bay, WI • On-site

Full-time

Re-posted 25 days ago

Job description

Position Summary:
The Director, Marketing Activation is the commercial owner of a specific business unit's brand performance, accountable for driving revenue, margin, market share and consumer demand through strategic planning, consumer insight and cross-functional execution. This leader functions as the GM of the brand, guiding a team through annual business planning, in-market execution, innovation pipeline development and commercial health tracking.
Acting as the primary P&L marketing owner for their business unit this individual builds the marketing strategy, develops brand plans, sets promotional priorities and orchestrates execution across sales, product, operations and the Integrated Marketing team. They balance analytical rigor with consumer intuition, owning both the strategic growth roadmap and the day-to-day marketing calendar for their BUs.
Why This Role Matters:
The Director, Marketing Activation is the connective tissue between customer insight, commercial strategy and in-market execution. They are marketing products, driving profitable growth, increasing customer relevance and building brand equity within a competitive landscape. Their leadership ensures the BU achieves both short-term wins and long-term success
Who They Are:
This individual is a data-savvy brand builder and commercial strategist. They've led CPG or telecom-style brand P&Ls, understand the interplay between pricing, promotion, and demand and know how to influence across the organization to make things happen. They are both a storyteller and a numbers person, balancing the art and science of brand leadership. A passionate people leader and builder of cross-functional trust, they make marketing an engine of growth.
Key Responsibilities:
Brand Ownership & Business Strategy
  • Own brand strategy and positioning within the business unit, ensuring alignment with enterprise brand principles and BU-specific consumer jobs-to-be-done.
  • Lead development of the BU brand plan, including segmentation, targeting, pricing architecture, product mix and whitespace opportunities.
  • Translate business goals into marketing strategies that drive volume, margin and share.
  • Lead long-range business planning in collaboration with Finance, Product and Sales, anchoring growth in data-driven marketing levers.

Annual Planning & Commercial Execution
  • Develop and execute the BU's annual marketing calendar, including campaigns, promotions, product launches and merchandising initiatives.
  • Collaborate closely with Sales, Channel Marketing and Product to align marketing efforts with in-market realities and operational capabilities.
  • Set promotion and offer strategy, using historical performance, competitor intelligence and forecast modeling to inform decisions.

Consumer Insight & Brand Health
  • Own consumer understanding for the BU managing segmentation, need states, path-to-purchase and post-purchase behavior.
  • Monitor brand health, competitive performance and customer feedback; turn insights into action.
  • Partner with Integrated Marketing on campaign brief development and performance tracking.

Innovation & Product Marketing
  • Work with Product Development on the business unit's innovation roadmap ensuring new product launches are rooted in consumer insight and have clear go-to-market strategies.
  • Define launch positioning, messaging and marketing investment for new offers and experiences.

Budget Ownership & Performance Tracking
  • Manage the BU marketing budget including promotional offers, creative and media contributions.
  • Own revenue and margin forecasts tied to marketing inputs.
  • Use dashboards and MBRs to track performance against plan; optimize in real-time.

Team Leadership & Cross-Functional Influence
  • Lead and mentor a team of brand marketers, channel marketers and analysts.
  • Drive collaboration across Integrated Marketing, Sales, Finance, Product and Care.
  • Champion test-and-learn culture and accountable marketing practices.

Qualifications:
  • Bachelor's degree required; MBA or related graduate degree strongly preferred.
  • 10+ years in brand management, marketing, or commercial strategy roles with demonstrated accountability for business outcomes.
  • Experience owning a brand or product P&L; telecom, tech, or CPG industry experience preferred.
  • Strong analytical and strategic planning skills with proven results in revenue and margin growth.
  • Comfortable operating in matrixed organizations and influencing at executive levels.
  • Skilled in consumer insights, competitive analysis, and full-funnel marketing strategy.

To view our competitive benefits, click here!
Joining Nsight:
Our family of companies provides complete telecommunications services, including wireless and fiber-based services to residential and business customers, along with tower erection and maintenance services in Wisconsin and Michigan's Upper Peninsula. Our commitment to customer service, local philanthropic efforts and green initiatives makes us an employer of choice in the state of Wisconsin. We like to hire people looking to grow with an organization and those who are excited about the ever-changing telecommunications industry.
Nsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. This is a drug-free workplace.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to the Recruiting Manager at recruiting@nsight.com.

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