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Marketing Jobs in Appleton, WI (NOW HIRING)

Nsight

Marketing Director (Green Bay, WI)

Green Bay, WI · On-site

The Director, Marketing Activation is the commercial owner of a specific business unit's brand performance, accountable for driving revenue, margin, market share and consumer demand through strategic ...

Wisconsin

Marketing and Events Coordinator

Green Bay, WI · On-site

$46K/yr

Marketing and Events Coordinator Job Category: Academic Staff Employment Type: Regular Job Profile: Stdnt Affairs Prog Spec Job Duties: The Marketing & Events Coordinator plays a pivotal role in ...

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All JobsMarketing JobsMarketing Jobs in Appleton, WI

Marketing information

See Appleton, WI salary details

$12

$31

$55

How much do marketing jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for marketing in Appleton, WI is $31.89, according to ZipRecruiter salary data. Most workers in this role earn between $21.11 and $42.21 per hour, depending on experience, location, and employer.

What is the difference between Marketing vs Sales?

AspectMarketingSales
Primary FocusCreating awareness and generating leadsConverting leads into customers
Skills NeededMarket research, content creation, brandingCommunication, negotiation, relationship building
Work EnvironmentStrategic planning, campaigns, digital platformsClient meetings, direct interactions, closing deals
Common CertificationsDigital marketing certifications, HubSpot, Google AdsSales certifications, CRM training

While marketing focuses on attracting and engaging potential customers through campaigns and branding, sales concentrates on directly closing deals and building customer relationships. Both roles are essential in the sales funnel and often work closely together to achieve business growth.

What is marketing?

Marketing is the process of promoting, selling, and distributing a product or service to customers. Marketers identify target audiences, develop strategies to reach them, and create campaigns that build brand awareness and drive sales. Their work often involves market research, advertising, digital marketing, social media management, and analyzing data to measure the effectiveness of marketing efforts. Ultimately, marketers help businesses connect with consumers and achieve their business goals.

How does a marketing professional typically collaborate with other departments within a company?

Marketing professionals regularly work cross-functionally with departments like sales, product development, and customer service to align strategies and messaging. For example, they may partner with sales to develop campaigns that support lead generation, or with product teams to ensure that promotional materials accurately reflect new features. Close collaboration helps ensure consistent branding and a seamless customer experience. Effective communication and teamwork are key to delivering successful marketing initiatives.

What jobs work in marketing?

Jobs in marketing include roles such as marketing coordinator, digital marketing specialist, content marketer, social media manager, brand manager, market research analyst, and marketing manager. These positions often require skills in communication, analytics, and familiarity with marketing tools like SEO, Google Analytics, and social media platforms.

What are careers in marketing?

Careers in marketing include roles such as marketing manager, digital marketing specialist, content creator, market researcher, and brand strategist. These positions involve developing advertising strategies, analyzing market trends, managing campaigns, and using tools like social media and analytics software. Strong communication, creativity, and understanding of consumer behavior are essential skills in this field.

How to get a job in marketing?

Most marketing and advertising jobs require a bachelor’s degree, although some employers will consider experience in sales and advertising as a substitute for a college degree, especially if you have a compelling portfolio of work. Advanced degrees are not required by most agencies, although an MBA or an advanced degree in a field like accounting will set you ahead of other candidates, should you pursue work in the financial side of marketing. Market analysts should have strong math skills and facility with analytical problem-solving, while those who work in creative departments should have outstanding language and design skills.

What are the key skills and qualifications needed to thrive as a marketing professional?

To thrive as a Marketing professional, you need a strong grasp of market research, branding, campaign strategy, and typically at least a bachelor's degree in marketing or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and certifications such as HubSpot or Google Ads are highly valuable. Creativity, adaptability, and strong communication skills help you craft compelling messages and collaborate effectively across teams. These skills are crucial for driving brand awareness, engaging target audiences, and achieving business goals in a competitive marketplace.

What do you do in a marketing job?

A marketing job involves developing strategies to promote products or services, creating advertising campaigns, conducting market research, and analyzing consumer data. Professionals in this field often use tools like social media, email marketing, and analytics software to reach target audiences and measure campaign effectiveness.
More about Marketing jobs

What are the most commonly searched types of Marketing jobs in Appleton, WI?

The most popular types of Marketing jobs in Appleton, WI are:

What are popular job titles related to Marketing jobs in Appleton, WI?

For Marketing jobs in Appleton, WI, the most frequently searched job titles are:

What job categories do people searching Marketing jobs in Appleton, WI look for?

The top searched job categories for Marketing jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Marketing jobs?

Cities near Appleton, WI with the most Marketing job openings:

Marketing jobs near you
Infographic showing various Marketing job openings in Appleton, WI as of August 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 97% In-person, and 3% Remote job distribution, with an average salary of $66,340 per year, or $31.9 per hour.

Marketing & Fan Insights Analyst

greenbaypackers

Green Bay, WI • On-site

Full-time

Posted 4 days ago

Job description

JOB SUMMARY:

The Marketing & Fan Insights Analyst is responsible for developing a deep understanding of Packers fans: who they are, what they value and where they are in their relationship with the club. This role translates and presents marketing analytics, fan research and customer insights to improve fan engagement, optimize marketing performance and support business objectives across the club. The ideal candidate is a strategic, highly analytical marketer who combines strong marketing instincts with experimentation, marketing technology and a willingness to get deep into execution details.

Job Responsibilities:

  • Design, execute and communicate quantitative and qualitative research to better understand Packers fans and identify opportunities to improve engagement, experiences and marketing performance.
  • Develop measurement frameworks, KPIs and reporting methodologies to evaluate marketing effectiveness and support strategic decision-making.
  • Leverage Adobe Experience Platform and related marketing technologies to assist in developing segments, fan journeys and personalization.
  • Serve as strategic partner to internal departments by delivering data-driven insights to inform audience targeting, engagement strategies and partnership opportunities.
  • Develop dashboards, visualizations and internal presentations that communicate fan and marketing insights to stakeholders.
  • Analyze consumer behavior, attitudes, demographics and industry trends using panel-based research platforms.
  • Work with the NFL to collect and disseminate findings of the Voice of the Fan Survey to internal stakeholders.
  • Develop and manage data collection, platform integrations, analytics and market research projects based on business objectives.
  • Assist in developing and executing A/B tests and experiments, applying statistical methods to measure impact, ROI and lift.
  • Maintain strict confidentiality regarding proprietary fan data and organizational strategies.
  • Perform other duties as assigned by leadership to support organization-wide initiatives.

JOB QUALIFICATIONS:

  • Bachelor’s degree in Marketing or related field is preferred. 
  • 5-8 years of experience in analytics, consumer insights, research or related fields.
  • Strong analytical skills and comfort translating data into strategic recommendations and business decisions.
  • Deep understanding of experimentation strategy, segmentation, targeting, personalization and lifecycle optimization.
  • Excellent written and verbal communication skills with strong project, vendor, organizational and stakeholder management skills. Strong editing, proofreading and interpersonal skills required. Must be detail-oriented and set high standards for quality.
  • Ability to interact, work effectively across functional groups, work alongside and team with others is essential, as is the ability to navigate internal resources to generate results.
  • Ability to move between strategy and execution without relying heavily on large support teams or specialized operators.
  • Independent self-starter with a sense of urgency, proven results orientation, initiative and an affinity for producing consistently high-quality work and yield in a manner that exceeds expectations.
  • Experience with Adobe Experience Platform, including Adobe Analytics, Customer Journey Analytics, Adobe Target, Real-Time CDP, is preferred.
  • Experience with Comscore, Placer.ai, Shareablee, Tableau, Alteryx and Google Analytics is preferred.
  • Knowledge of SQL, R or Python preferred.

Physical Demands and Work Environment:

  • Ability to sit for extended periods of time.
  • Ability to walk and stand for extended periods of time throughout the day.
  • Ability to lift and carry up to 50 pounds.
  • Ability to reach, stoop, and lift on a frequent basis.
  • Ability to focus on projects for periods of time.
  • Operates in a professional office environment.
  • Role routinely uses standard office equipment.

SUPERVISES: This position does not have any supervisory responsibility.

SUPERVISED BY: Assistant Director, Brand & Marketing

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

This job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing, and duties and responsibilities may change at any time with or without notice.

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