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How much do marketing training program jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for marketing training program in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What is a Marketing Training Program?

A Marketing Training Program is a structured learning experience designed to help individuals develop essential marketing skills and knowledge. These programs often cover topics such as market research, digital marketing, branding, advertising, and sales strategies. They can be offered by companies for new hires, by universities as part of business curricula, or by professional organizations for continuing education. The goal is to prepare participants for successful marketing careers by providing practical experience and a solid foundation in marketing principles.

What are the key skills and qualifications needed to thrive in a Marketing Training Program, and why are they important?

To thrive in a Marketing Training Program, you need foundational knowledge of marketing principles, strong analytical skills, and often a bachelor's degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and CRM systems is typically required. Creativity, adaptability, and effective communication are standout soft skills that help you collaborate and innovate within teams. These skills and qualities are crucial for developing successful campaigns and adapting to the fast-changing marketing landscape.

What kinds of projects or responsibilities can participants expect during a Marketing Training Program?

Participants in a Marketing Training Program typically rotate through various departments, such as digital marketing, brand management, and market research. You can expect hands-on involvement in campaign planning, data analysis, and content creation, often working alongside experienced marketing professionals. This structure provides a comprehensive overview of marketing functions and helps trainees identify their strengths and interests for future specialization. Collaboration is common, and you'll regularly interact with cross-functional teams to execute projects and present findings.

What is the difference between Marketing Training Program vs Marketing Coordinator?

AspectMarketing Training ProgramMarketing Coordinator
CredentialsTypically no formal degree required; focus on training and certificationsBachelor's degree in marketing, communications, or related field often preferred
Work EnvironmentTraining sessions, workshops, online courses, entry-level tasksOffice setting, managing campaigns, coordinating marketing activities
Employer & Industry UsageUsed by companies to train new hires or interns; industry-wideCommon role in marketing departments across various industries

The Marketing Training Program is designed to provide foundational knowledge and skills through training, often for newcomers or interns. In contrast, a Marketing Coordinator is a specific role involving the execution and coordination of marketing campaigns. While the training program focuses on learning, the coordinator role involves applying skills in a professional setting.

More about Marketing Training Program jobs
What cities are hiring for Marketing Training Program jobs? Cities with the most Marketing Training Program job openings:
What states have the most Marketing Training Program jobs? States with the most job openings for Marketing Training Program jobs include:
What job categories do people searching Marketing Training Program jobs look for? The top searched job categories for Marketing Training Program jobs are:
Marketing Training Program jobs near you
Infographic showing various Marketing Training Program job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 78% Full Time, 16% Part Time, 1% Temporary, and 4% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.
Training and Event Program Manager, ANA Marketing Training & Development Center

Training and Event Program Manager, ANA Marketing Training & Development Center

Association of National Advertisers

Manhattan, NY • On-site

Full-time

Medical, Retirement, PTO

Posted 6 days ago

Job description

About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York, NY
About the Position
Join the skilled ANA Marketing Training & Development Center (MTDC) team in delivering top-tier marketing training to leading organizations worldwide. MTDC is a business unit within the ANA that delivers marketing training to primarily ANA members, as well as non-members. MTDC training combines the experience of real-world marketers with proprietary industry insights to provide engaging learning that improves marketing efficiency, effectiveness, and ROI. We are seeking an experienced Training and Event Program Manager to help manage the open enrollment marketing training program. Your role will be to plan, manage, and execute ANA’s high quality open enrollment training workshops in collaboration with another team Manager - approximately 116 virtual workshops and approximately four in-person, multi-day workshops/bootcamps.
What You Will Be Doing
The following are the Training & Event Program Manager's responsibilities:
  • Managing the open enrollment training program, from planning through execution, which delivers virtual workshops and in-person multi-day workshops in various cities for ANA members and non-members.
  • Ensuring a white glove experience for members before, during, and after the training workshops.
  • Collaborating and developing relationships with instructors for scheduling availability, receiving workshop materials, delivering successful workshop experiences, providing all pertinent workshop information before, during, and after workshop, processing invoices etc.
  • Virtual Workshops
    • Managing seamless execution of workshops including website management, the registration process, member/ non-member communication, Zoom workshop set-up, surveys, attendance reconciliation etc.
    • Managing and leading the execution of Zoom virtual practice sessions and workshops.
  • In-Person, Multi-Day Workshops/Bootcamps
    • Managing comprehensive project management and seamless execution of workshops including website management, the registration process, member/ non-member communication, printing/packaging/shipping materials, A/V, room set-up requirements, venue directions/parking/security needs, catering, surveys, networking receptions etc.
    • Managing venue/host relationships by identifying and securing scheduling at venues throughout the year.
    • Attending/managing the execution of in-person workshops in various cities (including NYC) with the ability to travel (may vary, approximately 5%).
  • Ensuring accurate financial and metric management and on-going business reporting including invoicing, financial tracking, and collecting/managing on-going metrics for the training program.
  • Providing training program marketing support through weekly emails, website and content management (publishing of workshop descriptions/registration), social media campaigns/blogs, marketing collateral, and event-cross promotion at other events.
  • Annual budget planning, including strategy, financial and metric projections, and scheduling of all workshops.
  • Developing, reviewing, and managing the accuracy of event posting/publishing on the ANA website.
  • Managing customer service inquiries.
Qualifications
Candidates for this position must have the following qualifications:
  • Bachelor’s degree along with 4-6 years of solid work experience planning, managing, and executing training programs and/or events
  • Knowledge of and experience using virtual training platforms such as Zoom for training and/or events
  • Logical thinker with excellent administrative, organization, and project management skills necessary
  • Ability to work independently, proactively, and take ownership of the business
  • Ability to exercise sound judgment when to take the initiative and when to seek help
  • Excellent interpersonal skills; well-spoken and articulate
  • Strong customer service-oriented attitude and skills
  • Solid financial and data management skills with strong attention to detail and accuracy
  • Excellent presentation skills
  • Proven written communication skills
  • Exhibits exceptional teamwork, positive attitude, and is highly collaborative
  • Strong proficiency with Excel, PowerPoint, and Word
  • Event planning training/certification preferred
  • Background and /or interest in marketing and training a plus

Salary and Rewards Package
Starting pay range:  $65,000 to $75,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards. 
To Apply:
If your skills, experience, and enthusiasm align with this position's requirements and responsibilities, please forward a cover letter with salary requirements and a resume to careers@ana.net. Note, only applicants who include salary requirements will be considered.

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