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Marketing Training Program Jobs in California (NOW HIRING)

Establish AI literacy programs that help marketers effectively leverage generative AI, predictive ... Build marketing training team through mentoring, succession planning, and talent development.

Establish AI literacy programs that help marketers effectively leverage generative AI, predictive ... Build marketing training team through mentoring, succession planning, and talent development.

Establish AI literacy programs that help marketers effectively leverage generative AI, predictive ... Build marketing training team through mentoring, succession planning, and talent development.

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Marketing Training Program information

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$17

$54

$85

How much do marketing training program jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for marketing training program in California is $54.10, according to ZipRecruiter salary data. Most workers in this role earn between $40.82 and $65.00 per hour, depending on experience, location, and employer.

What is a marketing training program?

A Marketing Training Program is a structured learning experience designed to help individuals develop essential marketing skills and knowledge. These programs often cover topics such as market research, digital marketing, branding, advertising, and sales strategies. They can be offered by companies for new hires, by universities as part of business curricula, or by professional organizations for continuing education. The goal is to prepare participants for successful marketing careers by providing practical experience and a solid foundation in marketing principles.

What kinds of projects or responsibilities can participants expect during a marketing training program?

Participants in a Marketing Training Program typically rotate through various departments, such as digital marketing, brand management, and market research. You can expect hands-on involvement in campaign planning, data analysis, and content creation, often working alongside experienced marketing professionals. This structure provides a comprehensive overview of marketing functions and helps trainees identify their strengths and interests for future specialization. Collaboration is common, and you'll regularly interact with cross-functional teams to execute projects and present findings.

What are the key skills and qualifications needed to thrive in a marketing training program, and why are they important?

To thrive in a Marketing Training Program, you need foundational knowledge of marketing principles, strong analytical skills, and often a bachelor's degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and CRM systems is typically required. Creativity, adaptability, and effective communication are standout soft skills that help you collaborate and innovate within teams. These skills and qualities are crucial for developing successful campaigns and adapting to the fast-changing marketing landscape.

What is the difference between Marketing Training Program vs Marketing Coordinator?

AspectMarketing Training ProgramMarketing Coordinator
CredentialsTypically no formal degree required; focus on training and certificationsBachelor's degree in marketing, communications, or related field often preferred
Work EnvironmentTraining sessions, workshops, online courses, entry-level tasksOffice setting, managing campaigns, coordinating marketing activities
Employer & Industry UsageUsed by companies to train new hires or interns; industry-wideCommon role in marketing departments across various industries

The Marketing Training Program is designed to provide foundational knowledge and skills through training, often for newcomers or interns. In contrast, a Marketing Coordinator is a specific role involving the execution and coordination of marketing campaigns. While the training program focuses on learning, the coordinator role involves applying skills in a professional setting.

What job categories do people searching Marketing Training Program jobs in California look for?

The top searched job categories for Marketing Training Program jobs in California are:

Infographic showing various Marketing Training Program job openings in California as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $112,532 per year, or $54.1 per hour.

Director, Marketing Training

AbbVie

Irvine, CA

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago


AbbVie rating

8.7

Company rating: 8.7 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

14th of 86 rated pharmaceutical


Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Position Summary 

The Director, Brand Excellence Marketing Training is responsible for designing and executing world-class marketing training, equipping our marketers for the future of healthcare marketing. This leader will drive the transformation of marketer capabilities, ways of working, and organizational effectiveness by advancing modern marketing practices, accelerating AI adoption, and developing the critical skills needed to succeed in an increasingly digital, data-driven, and customer-centric environment. 

Leading a team of marketing capability professionals, this role will create and implement a comprehensive capability-building strategy that strengthens marketing excellence across all levels of the organization. The Director will partner closely with Commercial leadership, Brand teams, Medical and Health Impact, Business Technology Solutions, Digital Lab+, Analytics & Performance Excellence, Learning & Development, and international stakeholders to ensure AbbVie marketers have the knowledge, tools, and support necessary to maximize performance and business impact. 

This role combines strategic vision, organizational leadership, change management expertise, and deep marketing knowledge to accelerate the evolution of AbbVie’s marketing organization and ensure workforce readiness for the next generation of marketing capabilities. 

Key Responsibilities 

Enterprise Marketing Competency Strategy 

  • Develop and execute AbbVie’s long-term marketing competencies. 

  • Establish competency frameworks, learning pathways, and capability roadmaps aligned to business priorities. 

  • Monitor emerging industry trends and translate future needs into actionable competency-building initiatives. 

  • Define the future-state competency model for marketers, identifying the critical skills required to lead in an increasingly digital and AI-enabled landscape. 

  • Guide organizational readiness associated with evolving marketing operating models and new ways of working. 

  • Serve as a senior advisor to Commercial leadership on marketing competency development. 

AI & Future Ways of Working 

  • Lead the integration of AI into marketing competency development programs. 

  • Establish AI literacy programs that help marketers effectively leverage generative AI, predictive analytics, automation tools, and emerging technologies. 

  • Cultivate a culture of experimentation, continuous learning, and innovation across the marketing organization. 

Marketing Excellence & Learning Leadership 

  • Lead the design, execution, and continual evolution of AbbVie’s marketing training curriculum. 

  • Oversee onboarding, foundational marketing training, and advanced competency development programs. 

  • Ensure learning experiences are modern, engaging, measurable, and aligned to adult learning principles. 

  • Create differentiated learning journeys for marketers at varying stages of career progression. 

  • Continuously evaluate learning effectiveness through performance metrics, feedback, adoption measures, and business outcomes. 

Organizational Transformation & Change Leadership 

  • Influence adoption of new marketing frameworks, tools, technologies, and operating models. 

  • Partner with senior leaders to identify organizational barriers to competency growth and develop solutions that accelerate transformation. 

  • Develop communication strategies that support sustained behavior change and adoption. 

Team Leadership 

  • Lead, coach, and develop a high-performing team responsible for marketing training and development. 

  • Build marketing training team through mentoring, succession planning, and talent development. 

  • Establish clear objectives, performance expectations, and career pathways for team members. 

  • Manage resource allocation and prioritization across multiple initiatives. 

  • Create an inclusive and collaborative team environment focused on growth and innovation. 

Cross-Functional Collaboration & Influence 

  • Build trusted partnerships with Commercial leaders, Brand teams, MHI, Regulatory, Legal, OEC, BTS, APEX, Digital Lab, and Learning & Development stakeholders. 

  • Influence senior leaders across therapeutic areas and business units without direct authority. 

  • Collaborate with international partners to identify, adapt, and scale best-in-class approaches. 

  • Leverage internal and external expertise to bring innovative solutions to AbbVie. 

Qualifications

Required 

  • Bachelor's degree in Marketing, Business, Communications, Learning & Development, or related field. 

  • 12+ years of experience in marketing, capability development, organizational effectiveness, or related disciplines. 

  • Demonstrated experience leading teams and developing talent. 

  • Proven success in designing and implementing enterprise-wide capability-building strategies. 

  • Deep understanding of customer-centric marketing, omnichannel engagement, and digital transformation. 

  • Strong executive presence with the ability to influence senior leaders across a matrixed organization. 

  • Experience leading large-scale change management and organizational transformation efforts. 

Preferred 

  • Advanced degree, such as an MBA or a master's degree in marketing, adult learning, or a related field. 

  • Experience applying AI and emerging technologies to marketing workflows and commercial operations. 

  • Pharmaceutical, biotechnology, or healthcare industry experience. 

  • Experience partnering across global organizations and complex stakeholder networks. 

Critical Success Factors 

  • Establish AbbVie as a recognized leader in modern marketing competency development. 

  • Increase organizational readiness for AI-enabled marketing and future ways of working. 

  • Accelerate capability adoption and measurable improvements in marketer effectiveness. 

  • Build a sustainable, scalable capability ecosystem that supports current and future business needs. 

  • Create a culture of continuous learning, innovation, and enterprise thinking. 

  • Develop a high-performing team that serves as a strategic partner to Commercial leadership. 


Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
  • This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html


What AbbVie employees say

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AbbVie logo

About AbbVie

Sourced by ZipRecruiter

AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health, and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube, and LinkedIn.

Industry

Scientific research and development services

Company size

10,000+ Employees

Headquarters location

North Chicago, IL, US

Year founded

2013