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Marketing Training Program Jobs in California (NOW HIRING)

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Marketing Training Program information

See California salary details

$17

$54

$85

How much do marketing training program jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for marketing training program in California is $54.10, according to ZipRecruiter salary data. Most workers in this role earn between $40.82 and $65.00 per hour, depending on experience, location, and employer.

What is a marketing training program?

A Marketing Training Program is a structured learning experience designed to help individuals develop essential marketing skills and knowledge. These programs often cover topics such as market research, digital marketing, branding, advertising, and sales strategies. They can be offered by companies for new hires, by universities as part of business curricula, or by professional organizations for continuing education. The goal is to prepare participants for successful marketing careers by providing practical experience and a solid foundation in marketing principles.

What kinds of projects or responsibilities can participants expect during a marketing training program?

Participants in a Marketing Training Program typically rotate through various departments, such as digital marketing, brand management, and market research. You can expect hands-on involvement in campaign planning, data analysis, and content creation, often working alongside experienced marketing professionals. This structure provides a comprehensive overview of marketing functions and helps trainees identify their strengths and interests for future specialization. Collaboration is common, and you'll regularly interact with cross-functional teams to execute projects and present findings.

What are the key skills and qualifications needed to thrive in a marketing training program, and why are they important?

To thrive in a Marketing Training Program, you need foundational knowledge of marketing principles, strong analytical skills, and often a bachelor's degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and CRM systems is typically required. Creativity, adaptability, and effective communication are standout soft skills that help you collaborate and innovate within teams. These skills and qualities are crucial for developing successful campaigns and adapting to the fast-changing marketing landscape.

What is the difference between Marketing Training Program vs Marketing Coordinator?

AspectMarketing Training ProgramMarketing Coordinator
CredentialsTypically no formal degree required; focus on training and certificationsBachelor's degree in marketing, communications, or related field often preferred
Work EnvironmentTraining sessions, workshops, online courses, entry-level tasksOffice setting, managing campaigns, coordinating marketing activities
Employer & Industry UsageUsed by companies to train new hires or interns; industry-wideCommon role in marketing departments across various industries

The Marketing Training Program is designed to provide foundational knowledge and skills through training, often for newcomers or interns. In contrast, a Marketing Coordinator is a specific role involving the execution and coordination of marketing campaigns. While the training program focuses on learning, the coordinator role involves applying skills in a professional setting.

Infographic showing various Marketing Training Program job openings in California as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $112,532 per year, or $54.1 per hour.

Marketing Assistant - Graduates Welcome

Berkeley Executives

San Francisco, CA

$47K - $59K/yr

Full-time

Re-posted 25 days ago


Job description

Company Description

Berkeley Executives expanded to the East Bay area in 2015 and has been firing on all piston ever since! Our team is a hard working, fun-loving bunch of people from all over the world. We are the type of people to give every task at hand our all and come away with great results. We recognize that all work and no play is no way to live life, so we also love to let our hair down and reward ourselves for all the great work we do. We are conveniently located right next to the BART station to make for an easy commute!

Job Description

Graduates - MARKETING ASSISTANT REQUIRED

Berkeley Executives is the Bay Area's newest marketing and promotion and marketing company, representing major national and Fortune 500 clients. We are a fun, vibrant and fast-moving place to work. We're looking for someone who'll thrive in this environment. We operate a dynamic and unique office culture, intended to reflect and empower our our work ethic and values.

You will initially start in entry level marketing assistant role, dealing with customers on a daily basis face to face. However, we are looking for people to take on more of a challenge with our business development program. Over a 6-12 month period, all aspects of business including public relations, account management, and public speaking will be taught culminating in a management training. The management training will include client relations, campaign management, strategic management, advertising, and all aspects of human relations.


Qualifications

We are looking for people who have:

  • Motivation - we're passionate about what we do. You should be too.
  • Strong capability to communicate effectively and relate to people from all walks of life
  • The ability to multi task whilst remaining calm under pressure
  • The ability to maintain a high level of attention to detail
  • Proven experience in a customer facing role


What we have to offer:

A collaborative, supportive work environment where you truly are encouraged to make things better.

You will receive extensive marketing training and coaching to help you progress and achieve your goals

A real career opportunity - gaining experience in retail and event oriented campaigning

USA and international travel opportunities

Social events and a great team environment

If this opportunity sounds exciting to you and you think you have what it takes to excel in this opportunity, then send your resume today!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital or disability status.

We are also proud to have been recognized as an BBB Accredited Business with an rating of A-.

Additional Information

Click the "I'm Interested" button below to submit your resume today!