Marketing Strategy Associate Jobs in Virginia (NOW HIRING)

Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner's expert guidance and tools enable smarter decisions and stronger performance on an organization's mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

We're looking for a B2B Marketing Manager to join our Global Technology Sales (GTS) Marketing team focused on the Global Enterprise, Large Enterprise, and Public Sector regions. The ideal candidate would have a background in campaign management, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion.Tobe successful, you must havea passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.

What you'll do:

• Partner with the regional MarketingDirectorto support firm revenue growth by applying select marketing disciplines to drive integrated marketing strategy, planning, execution, and communications.

• Design, manage and execute integrated, multi-channel marketing campaigns and content marketing programs intended to generate sales leads,build pipeline,accelerate sales cycles, and grow the business.

• Coordinate with centralizedcenters ofexcellenceto secure effective execution of your programs

• Regularly seek out and synthesize inputs from product, research, and sales teams to inform campaign messaging and strategy. Effectively collaborate with teams across the marketing organization to develop content for marketing campaigns, promote via digital and other channels, and analyze performance.

• Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats.

• Collaborate across business lines and with colleagues globally to identify, leverage and integrate marketing ideas and activities.

• Regularlyreviewmarketing performance usingkeymetrics and analytics; make recommendations and adapt marketing plans to incorporate best practices.

• In partnership with regionalDirector, design and execute tests to evaluate tactics and optimize marketing programs.

• Independently manage projects from problem identification/conception to completion with periodic guidance from marketing stakeholders.

• Lead demand generation marketing activity, cascading and activating the sales organization against key messages, campaigns, and events.

• Build a strong relationship with aligned sales regional leaders and sellers.

• Improve sales teams' ability to authentically engage with audience segmentsand get the meetingthrough effective scripting and training materials and sessions.

• Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.

• Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities

What you'll need:

• Bachelor's degree in marketing, business, or similar.

• 5+ years of relevant marketing experience, preferably large or global company experience ideally in a B2B environment.

• Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences.

• Detail-oriented,problem-solving mindsetwith strong follow-through skills

• Strong project management, communication, and stakeholder management skills.

• Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environment

• Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua),data analytics platform (Power BI, Google Analytics),and AI tools(Chat GPT, Claude, Copilot)preferred.

• Intermediate/advanced Excel skills, including ease with formulas and pivot tablesand PowerPoint capabilities.

• Excellent English written and verbal communication skills.

• Strong analytical skills and data-driven mindset.

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!

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