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Direct Marketing Jobs in Virginia (NOW HIRING)

Gartner, Inc.

Director, Marketing

Arlington, VA · On-site

Bachelor's degree in business or marketing. * 10+ years' direct experience in related role for the public sector. * 5+ years managing a team. * Ability to effectively present information and respond ...

Gartner

Director, Marketing

Arlington, VA · On-site

Bachelor's degree in business or marketing. * 10+ years' direct experience in related role for the public sector. * 5+ years managing a team. * Ability to effectively present information and respond ...

Gartner

Director, Marketing

Arlington, VA

Bachelor's degree in business or marketing. * 10+ years' direct experience in related role for the public sector. * 5+ years managing a team. * Ability to effectively present information and respond ...

FVCBANK

Marketing Specialist

Fairfax, VA · On-site

$55K - $70K/yr

Lead and execute strategies across multiple channels including customer emails, direct mail, web ... The Marketing Specialist will be responsible for creating graphics, flyers, signage, brochures and ...

Marriott International

Marketing Manager

Mclean, VA · On-site

$78K - $101K/yr

Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.

Marriott

Marketing Manager

Mclean, VA

Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.

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Showing results 1-20

All JobsDirect Marketing JobsDirect Marketing Jobs in Virginia

Direct Marketing information

See Virginia salary details

$10.9K

$46.8K

$65.9K

How much do direct marketing jobs pay per year?

As of Aug 12, 2026, the average yearly pay for direct marketing in Virginia is $46,817.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,600.00 and $49,600.00 per year, depending on experience, location, and employer.

What does direct marketing do?

Direct marketing involves a job role focused on promoting products or services directly to consumers through channels such as email, telemarketing, or direct mail. It requires skills in communication, data analysis, and campaign management to target specific audiences and measure effectiveness.

How much do direct marketing professionals make?

The average salary for direct marketing professionals ranges from $50,000 to $80,000 annually, depending on experience, location, and industry. Entry-level roles typically start around $40,000, while experienced specialists or managers can earn over $100,000 with advanced skills in data analysis and campaign management.

What are some common challenges faced in a direct marketing role, and how can they be addressed?

One common challenge in Direct Marketing is effectively reaching and engaging the target audience without being perceived as intrusive or irrelevant. To overcome this, professionals often use data-driven strategies to segment audiences and personalize messaging. Another challenge is measuring campaign effectiveness, which can be addressed by setting clear KPIs and utilizing analytics tools to track response rates and conversions. Collaboration with creative, sales, and data teams is also key to refining campaigns and ensuring alignment with broader marketing goals.

What are the key skills and qualifications needed to thrive as a direct marketing specialist?

To excel in Direct Marketing, you need strong analytical skills, creativity, and a background in marketing or communications, often supported by a relevant degree or certification. Familiarity with CRM systems, email marketing platforms, and data analysis tools like Google Analytics is typically required. Excellent written communication, attention to detail, and the ability to adapt messaging to different audiences are vital soft skills. These competencies ensure campaigns are targeted, measurable, and effective in driving customer engagement and sales.

What is direct marketing?

Direct marketing is a type of advertising that allows businesses to communicate directly with potential customers through channels such as email, mail, telemarketing, or text messages. It aims to generate a response or encourage a specific action, such as making a purchase or signing up for a service. Unlike mass marketing, direct marketing targets specific individuals or groups, making it a more personalized and measurable form of marketing.

What is the difference between Direct Marketing vs Telemarketer?

AspectDirect MarketingTelemarketer
Primary FocusPromoting products/services directly to consumers through various channelsMaking outbound calls to potential customers to promote products/services
Work EnvironmentMarketing campaigns, digital platforms, direct mailCall centers, outbound calling environments
Required SkillsMarketing knowledge, communication, data analysisCommunication skills, persuasion, patience
Common CertificationsMarketing certifications, digital advertisingNone specific, sales or telemarketing training

While both roles involve communication with potential customers, direct marketing focuses on creating and executing marketing campaigns across multiple channels, whereas telemarketers primarily engage in outbound calling to generate leads or sales. Understanding these differences helps job seekers identify the right career path in the marketing and sales industry.

What are the most commonly searched types of Direct Marketing jobs in Virginia? The most popular types of Direct Marketing jobs in Virginia are:
What are popular job titles related to Direct Marketing jobs in Virginia? For Direct Marketing jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Direct Marketing jobs in Virginia look for? The top searched job categories for Direct Marketing jobs in Virginia are:
Direct Marketing jobs near you
Infographic showing various Direct Marketing job openings in Virginia as of August 2026, with employment types broken down into 2% As Needed, 81% Full Time, 12% Part Time, and 5% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $46,817 per year, or $22.5 per hour.

Account Executive - Direct Marketing

American Target Advertising, Inc.

Manassas, VA • On-site

$95K - $125K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 12 days ago

Job description

Account Executive  – Direct Marketing

Location: Manassas, VA | Hybrid Possibility | Conservative Cause-Focused

Are you a seasoned Account Manager or Account Executive who’s partnered directly with clients in a direct marketing agency? Have you collaborated across creative, production, and data teams to drive integrated fundraising campaigns? If you’re looking to step into a leadership role where your voice is heard and your impact is visible — we want to talk to you.

American Target Advertising, the nation's oldest conservative direct marketing agency, is hiring a mid-to-senior-level Account Executive to manage and grow multi-channel fundraising campaigns for some of the most influential right-of-center nonprofit organizations in the country.

Why this role?

  • You’ve already worked closely with clients—now lead the charge as their strategic partner.
  • Work directly with and learn from Richard Viguerie, known as the “Funding Father” of the conservative movement.
  • Be part of a tight-knit, high-performing team that produces over 100 million postal letters annually, plus countless emails and phone campaigns.
  • Skip the gridlock: we offer hybrid work opportunities, and our Manassas office offers an easy commute from Fairfax and Loudoun Counties.
  • Step into a mission-aligned workplace where political passion meets professional growth.

You’ll thrive here if you:

  • Have 5–8 years of experience in a direct marketing fundraising agency
  • Excel at client communication and relationship management
  • Understand how to guide copy, creative, production, data, and results analysis
  • Can lead and mentor production staff with confidence
  • Are you a conservative activist or interested in conservative issues, causes and public policy?

Your core responsibilities will include:

  • Leading direct mail, digital, and telemarketing fundraising campaigns
  • Acting as the primary contact for client fundraising programs
  • Developing strategic mailing calendars, projections, and testing plans
  • Collaborating across departments to ensure quality and performance
  • Driving campaign analysis and offering strategic recommendations
  • Managing compliance, reporting, and client deliverables with precision

Salary: Competitive, based on experience
Benefits: Excellent package including health, dental & vision, 401(k), and growth opportunities

 Apply now by sending your resume, cover letter, and salary requirements to:
resume@americantarget.com

Join a legacy. Drive a movement. Grow your career.

Company Description

Home of the Four Horsemen of Marketing (R)
American Target Advertising, Inc./American Mailing Lists Corporation
Direct marketing and lists agency founded in 1965 by Richard Viguerie. Our clients include catholic, charitable, collegiate, health and welfare, and veterans organizations, as well as grassroots ideological and political groups. We have mailed over 5 billion letters and emails, and raised more than $7 billion in funds! In the process, we have created the world's largest database of active, conservative donors.