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Channel Marketing Manager Jobs in Virginia (NOW HIRING)

Carmax

Manager, Marketing Analytics

Richmond, VA

We partner directly with the channel marketing managers who own media strategy and execution-providing the analytical frameworks, test designs, and performance insights thatoptimizereturn on ad spend ...

CarMax, Inc.

Manager, Marketing Analytics

Richmond, VA · On-site

We partner directly with the channel marketing managers who own media strategy and execution-providing the analytical frameworks, test designs, and performance insights that optimize return on ad ...

Carmax

Manager, Marketing Analytics

Richmond, VA · On-site

$102K - $163K/yr

We partner directly with the channel marketing managers who own media strategy and execution--providing the analytical frameworks, test designs, and performance insights that optimize return on ad ...

GDIT

Alliance Marketing Manager

Falls Church, VA · Hybrid

Alliance Marketing, Integrated Campaigns, Multi-Channel Marketing Campaigns Certifications: None ... As the Alliances Marketing Manager, you will be responsible for identifying, managing, and ...

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Partner with channel leads to develop and execute integrated campaign strategies that align to our core value propositions and incorporate messaging insights from recent campaign performance

GDIT

Marketing Campaign Manager

Falls Church, VA · Hybrid

$100K - $123K/yr

Skills: Creative Marketing, Cross-Channel Marketing, Marketing Strategies Certifications: None ... As a Marketing manager, you will be supporting campaign development for the Defense market for GDIT ...

Janitza

Marketing Manager

Ashburn, VA · On-site

$100K - $120K/yr

Working closely with Sales, Product Management, Headquarters Marketing, channel partners, and customers, you will be responsible for developing market-focused messaging, executing targeted campaigns ...

Cellebrite

Senior Product Marketing Manager

Tysons, VA · On-site +1

$122K - $160K/yr

The Senior Product Marketing Manager is responsible for driving the go-to-market strategy and ... Ensure organizational readiness across sales, marketing, channel, and customer success teams.

FMI

Manager, Marketing

Arlington, VA

Develop and Implement Multi-Channel Marketing Strategies to: * * Own campaign planning timelines ... Manage and Measure Lead Generation and Funnel Management: * * Oversee lead generation workflows and ...

Software Technology Inc

Marketing Manager

Vienna, VA · Remote

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime ... A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime ... channel B2B marketing, preferably in the government, public safety or security software space. • ...

FMI

Manager, Marketing

Arlington, VA

Develop and Implement Multi-Channel Marketing Strategies to: Own campaign planning timelines ... Manage and Measure Lead Generation and Funnel Management: Oversee lead generation workflows and ...

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All JobsChannel Marketing JobsChannel Marketing Manager JobsChannel Marketing Manager Jobs in Virginia

Channel Marketing Manager information

See Virginia salary details

$18.8K

$108K

$160.6K

How much do channel marketing manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for channel marketing manager in Virginia is $107,978.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,800.00 and $138,800.00 per year, depending on experience, location, and employer.

What is a channel marketing manager?

A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.

How does a channel marketing manager typically collaborate with sales and partner teams to drive results?

Channel Marketing Managers work closely with both internal sales teams and external partners to develop co-marketing initiatives, align messaging, and ensure effective execution of campaigns. They regularly coordinate joint planning sessions, share insights on market trends, and monitor program performance to optimize strategies. This collaborative approach is essential for driving partner engagement and achieving sales targets. Strong communication and relationship-building skills are key to success in this role.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a solid understanding of sales channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and data analytics tools is typically required. Outstanding communication, negotiation, and project management skills help you build strong partnerships and drive cross-functional initiatives. These abilities are crucial for maximizing partner performance, increasing market reach, and ensuring cohesive go-to-market strategies.

What is the difference between Channel Marketing Manager vs Product Marketing Manager?

AspectChannel Marketing ManagerProduct Marketing Manager
Primary FocusDeveloping marketing strategies for distribution channelsPositioning and promoting specific products
Work EnvironmentCollaborates with sales, distribution partners, and marketing teamsWorks closely with product development, sales, and customer support
Required SkillsChannel strategy, partner management, marketing campaignsProduct knowledge, messaging, market research
Industry UsageCommon in tech, consumer goods, and retail sectorsPrevalent across various industries including tech and manufacturing

While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

Is a channel marketing manager a high paying job?

A channel marketing manager typically earns a competitive salary that varies based on experience, industry, and location. In general, it is considered a mid- to high-level marketing role with potential for higher compensation with seniority and specialized skills such as data analysis or digital marketing tools.
More about Channel Marketing Manager jobs

What are the most commonly searched types of Channel Marketing jobs in Virginia?

The most popular types of Channel Marketing jobs in Virginia are:

What are popular job titles related to Channel Marketing Manager jobs in Virginia?

For Channel Marketing Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Channel Marketing Manager jobs in Virginia look for?

The top searched job categories for Channel Marketing Manager jobs in Virginia are:

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Channel Marketing Manager jobs near you
Infographic showing various Channel Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $107,978 per year, or $51.9 per hour.

Director Trade and Channel Marketing

Richmond, VA • On-site

Scandinavian Tobacco Group
See more jobs at Scandinavian Tobacco Groupexternal

$170K - $190K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Job description

Director Trade and Channel Marketing
Posting Start Date: 8/11/26
Richmond, Virginia, 23223,
Salary Range: $170,000-$190,000/yr
ABOUT THE ROLE...
The Director of Global Trade & Channel Marketing will lead the worldwide development and execution of trade and channel marketing strategies to enhance STG handmade cigar brand visibility, optimize product performance, and accelerate commercial growth across diverse online, retail and other sales channels. This role requires deep expertise in channel-specific strategy development and strong capability to manage complex sales ecosystems across multiple geographies, channels, and markets.
WHAT WILL YOU BE RESPONSIBLE FOR?
  • Create and execute a strategic vision for trade and channel marketing, aligning with company goals and market trends.
  • Lead creation of unified global trade and channel marketing strategy for Handmade Cigars
  • Develop global channel blueprints and frameworks.
  • Drive revenue growth through global and local sales initiatives to help the sales teams achieve budget targets.
  • Lead market activation & regional execution leadership, including developing and implementing global activation standards
  • Analyze market trends, customer feedback, and performance metrics to make informed business decisions.
  • Oversee global trade marketing budgets and establish governance processes.
  • Champion the adoption of new technologies and best practices to enhance operational efficiency and customer experience.
  • Ensure compliance with all company policies, legal requirements, and industry regulations.
  • Act as liaison between brand marketing, sales, and other global groups
  • Partner with brand marketing and sales to develop and execute promotional campaigns and data-driven strategies.

QUALIFICATIONS
  • 10+ years of progressive experience, developing, designing, and implementing marketing strategies across multiple channels and global markets
  • Demonstrated ability to build, lead, motivate, and develop high-performing teams.
  • Highly collaborative, excellent communicator, strong interpersonal, and problem-solving skills.
  • Bachelor's degree in business, Retail or Hospitality Management, Marketing, or related field (MBA preferred).
  • Strong financial acumen, with experience managing budgets with P&L responsibility.
  • Experience with omnichannel, wholesale, and retail strategies and digital transformation is highly desirable.
  • Ability to travel as needed.

WHAT'S IN AN OFFER?
As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.
  • Comprehensive Health Care, Vision & Dental Plan
  • Flexible Spending Account
  • Disability Plans
  • Basic & Supplemental Life Insurance
  • Additional Supplemental Benefits
  • Paid Vacation, Paid Time Off (PTO) days, Holidays
  • 401(k) Retirement Saving Plan including a generous Company match

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.
*Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.
**This position does not offer Visa sponsorship. Candidates must have valid work authorization in the United States and only qualified candidates will be contacted.

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