ZipRecruiter

Log In

1

Channel Marketing Manager Jobs in Virginia (NOW HIRING)

ControlCase, LLC

Channel Marketing Manager

Fairfax, VA · On-site

$70 - $90/hr

The Channel Marketing Manager will play a key role in driving the success of ControlCase's channel partnerships, including Managed Service Providers (MSPs), technology partners, go-to-market ...

Carmax

Manager, Marketing Analytics

Richmond, VA

We partner directly with the channel marketing managers who own media strategy and execution-providing the analytical frameworks, test designs, and performance insights thatoptimizereturn on ad spend ...

CarMax, Inc.

Manager, Marketing Analytics

Richmond, VA · On-site

We partner directly with the channel marketing managers who own media strategy and execution-providing the analytical frameworks, test designs, and performance insights that optimize return on ad ...

Carmax

Manager, Marketing Analytics

Richmond, VA · On-site

$102K - $163K/yr

We partner directly with the channel marketing managers who own media strategy and execution--providing the analytical frameworks, test designs, and performance insights that optimize return on ad ...

GDIT

Alliance Marketing Manager

Falls Church, VA · Hybrid

Alliance Marketing, Integrated Campaigns, Multi-Channel Marketing Campaigns Certifications: None ... As the Alliances Marketing Manager, you will be responsible for identifying, managing, and ...

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Partner with channel leads to develop and execute integrated campaign strategies that align to our core value propositions and incorporate messaging insights from recent campaign performance

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Partner with channel leads to develop and execute integrated campaign strategies that align to our core value propositions and incorporate messaging insights from recent campaign performance

GDIT

Marketing Campaign Manager

Falls Church, VA · Hybrid

$100K - $123K/yr

Skills: Creative Marketing, Cross-Channel Marketing, Marketing Strategies Certifications: None ... As a Marketing manager, you will be supporting campaign development for the Defense market for GDIT ...

Janitza

Marketing Manager

Ashburn, VA · On-site

$100K - $120K/yr

Working closely with Sales, Product Management, Headquarters Marketing, channel partners, and customers, you will be responsible for developing market-focused messaging, executing targeted campaigns ...

Software Technology Inc

Marketing Manager

Vienna, VA · Remote

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime ... A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government ...

FMI

Manager, Marketing

Arlington, VA

Develop and Implement Multi-Channel Marketing Strategies to: * * Own campaign planning timelines ... Manage and Measure Lead Generation and Funnel Management: * * Oversee lead generation workflows and ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime ... channel B2B marketing, preferably in the government, public safety or security software space. • ...

FMI

Manager, Marketing

Arlington, VA · On-site

Develop and Implement Multi-Channel Marketing Strategies to: Own campaign planning timelines ... Manage and Measure Lead Generation and Funnel Management: Oversee lead generation workflows and ...

next page

Showing results 1-20

All JobsChannel Marketing JobsChannel Marketing Manager JobsChannel Marketing Manager Jobs in Virginia

Channel Marketing Manager information

See Virginia salary details

$18.8K

$108K

$160.6K

How much do channel marketing manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for channel marketing manager in Virginia is $107,978.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,800.00 and $138,800.00 per year, depending on experience, location, and employer.

What is a channel marketing manager?

A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.

How does a channel marketing manager typically collaborate with sales and partner teams to drive results?

Channel Marketing Managers work closely with both internal sales teams and external partners to develop co-marketing initiatives, align messaging, and ensure effective execution of campaigns. They regularly coordinate joint planning sessions, share insights on market trends, and monitor program performance to optimize strategies. This collaborative approach is essential for driving partner engagement and achieving sales targets. Strong communication and relationship-building skills are key to success in this role.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a solid understanding of sales channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and data analytics tools is typically required. Outstanding communication, negotiation, and project management skills help you build strong partnerships and drive cross-functional initiatives. These abilities are crucial for maximizing partner performance, increasing market reach, and ensuring cohesive go-to-market strategies.

What is the difference between Channel Marketing Manager vs Product Marketing Manager?

AspectChannel Marketing ManagerProduct Marketing Manager
Primary FocusDeveloping marketing strategies for distribution channelsPositioning and promoting specific products
Work EnvironmentCollaborates with sales, distribution partners, and marketing teamsWorks closely with product development, sales, and customer support
Required SkillsChannel strategy, partner management, marketing campaignsProduct knowledge, messaging, market research
Industry UsageCommon in tech, consumer goods, and retail sectorsPrevalent across various industries including tech and manufacturing

While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

Is a channel marketing manager a high paying job?

A channel marketing manager typically earns a competitive salary that varies based on experience, industry, and location. In general, it is considered a mid- to high-level marketing role with potential for higher compensation with seniority and specialized skills such as data analysis or digital marketing tools.
More about Channel Marketing Manager jobs

What are the most commonly searched types of Channel Marketing jobs in Virginia?

The most popular types of Channel Marketing jobs in Virginia are:

What are popular job titles related to Channel Marketing Manager jobs in Virginia?

For Channel Marketing Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Channel Marketing Manager jobs in Virginia look for?

The top searched job categories for Channel Marketing Manager jobs in Virginia are:

What cities in Virginia are hiring for Channel Marketing Manager jobs?

Cities in Virginia with the most Channel Marketing Manager job openings:

Channel Marketing Manager jobs near you
Infographic showing various Channel Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $107,978 per year, or $51.9 per hour.

Channel Marketing Manager

ControlCase, LLC

Fairfax, VA • On-site

$70 - $90/hr

Other

Posted 4 days ago

Job description

The Channel Marketing Manager will play a key role in driving the success of ControlCase’s channel partnerships, including Managed Service Providers (MSPs), technology partners, go-to-market alliances, and traditional Value-Added Resellers (VARs). This individual will develop, execute, and optimize marketing strategies to build and expand these partnerships and drive business growth. This role is designed for someone with a strong understanding of channel dynamics and the ability to create impactful marketing programs that support the company’s strategic objectives in the channel ecosystem.

Key Responsibilities:
  • Partner Enablement: Develop and execute marketing programs to empower MSPs, technology partners, and VARs, helping them promote ControlCase’s services effectively to their customer base.
  • Go-To-Market Strategy: Collaborate with the sales and product teams to create go-to-market strategies for channel partners. Ensure alignment between product offerings, partner needs, and market trends.
  • Content Creation & Campaigns: Work with a team of designers, writers, and marketing experts to manage the creation of tailored content and marketing collateral for channel partners, including brochures, webinars, email campaigns, and case studies. Support the execution of joint marketing campaigns.
  • Partner Training & Communication: Train partners on ControlCase products, certifications, and marketing tools. Maintain regular communication with partners to keep them informed about product updates, promotions, and industry developments.
  • Measurement & Reporting: Track the effectiveness of channel marketing programs, providing regular reports and insights into campaign performance and partner engagement.
  • Event Support: Help plan and execute partner-focused events, webinars, and conferences to promote ControlCase’s services and strengthen partner relationships.
  • Relationship Management: Build strong relationships with key contacts at channel partner organizations to foster collaboration and drive joint business objectives.
Required Qualifications:
  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years of experience in channel marketing or partner marketing, ideally in the IT, cybersecurity, or compliance industry.
  • Strong understanding of MSP, VAR, and technology partner ecosystems.
  • Proven experience in creating and executing marketing campaigns targeting B2B audiences.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Asana).
Preferred Qualifications (Nice to Have):
  • Familiarity with ControlCase’s services and the broader compliance/cybersecurity landscape.
  • Knowledge of partner program structures and incentives.
  • Experience in channel partner training or enablement.
#J-18808-Ljbffr

Apply