ZipRecruiter

Log In

1

Consumer Engagement Manager Jobs in Virginia (NOW HIRING)

Crocs

Team Lead, Sales Part Time

Woodbridge, VA · On-site

$17 - $21/hr

Lead by example on the sales floor, working closely with Store Management to achieve and exceed personal and team sales goals through effective selling strategies and consumer engagement * Manage day ...

2020 Companies, Inc.

Brand Ambassador

Free Union, VA

$25/hr

Encourage purchase consideration through consultative consumer engagement * Build positive relationships with retail personnel and store management * Accurately document activity results, consumer ...

2020 Companies

Brand Ambassador

Free Union, VA · On-site

$25/hr

Encourage purchase consideration through consultative consumer engagement * Build positive relationships with retail personnel and store management * Accurately document activity results, consumer ...

2020 Companies, Inc.

Brand Ambassador

Rowe, VA

$25/hr

Encourage purchase consideration through consultative consumer engagement * Build positive relationships with retail personnel and store management * Accurately document activity results, consumer ...

next page

Showing results 1-20

All JobsConsumer Engagement JobsConsumer Engagement Manager JobsConsumer Engagement Manager Jobs in Virginia

Consumer Engagement Manager information

See Virginia salary details

$26.8K

$77.1K

$135.3K

How much do consumer engagement manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for consumer engagement manager in Virginia is $77,129.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,200.00 per year, depending on experience, location, and employer.

How does a consumer engagement manager collaborate with cross-functional teams to enhance customer experiences?

A Consumer Engagement Manager frequently partners with marketing, product development, and customer service teams to ensure a seamless and engaging customer journey. This collaboration involves sharing consumer insights, coordinating campaign strategies, and aligning messaging across channels. By working closely with these departments, the manager helps create cohesive experiences that resonate with consumers and drive brand loyalty. Effective communication and regular meetings are essential to keep all stakeholders informed and aligned toward common goals.

What are the key skills and qualifications needed to thrive as a consumer engagement manager, and why are they important?

To thrive as a Consumer Engagement Manager, you need expertise in customer relationship management, data analysis, and marketing strategies, often supported by a bachelor’s degree in marketing, business, or a related field. Proficiency with CRM systems, marketing automation platforms, and analytics tools like Google Analytics is typically required. Outstanding communication, creativity, and problem-solving skills help foster strong consumer relationships and drive engagement. These skills are vital for developing effective campaigns, increasing customer loyalty, and supporting business growth.

What is a consumer engagement manager?

A consumer engagement manager is responsible for developing strategies to build and maintain positive relationships with customers, often through marketing campaigns, social media, and customer feedback. They analyze customer data and use communication tools to enhance brand loyalty and satisfaction, typically requiring skills in communication, data analysis, and familiarity with customer relationship management (CRM) software.

What are popular job titles related to Consumer Engagement Manager jobs in Virginia?

For Consumer Engagement Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Consumer Engagement Manager jobs in Virginia look for?

The top searched job categories for Consumer Engagement Manager jobs in Virginia are:

Consumer Engagement Manager jobs near you
Infographic showing various Consumer Engagement Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $77,129 per year, or $37.1 per hour.

Omnichannel Marketing Manager

Altria Group, Inc.

Richmond, VA • On-site

$119K - $173K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted yesterday

New

Altria Group rating

9.4

Company rating: 9.4 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

Job Title: Omnichannel Marketing Manager
Req Id: 3272
Work Model: Hybrid
Company: Altria Client Services
State/Province: Virginia
Job Description:
Together We Innovate. Together We Change.
Interested in creating connected marketing experiences that engage consumers across multiple channels? If you enjoy bringing together strategy, planning, analytics, and execution to deliver seamless customer experiences, this opportunity may be a great fit.
We're seeking an Omnichannel Marketing Manager to lead the development and execution of integrated marketing activation plans that connect brand strategy with consumer engagement across owned, earned, and paid channels. In this role, you'll partner with cross-functional teams, agency partners, and channel owners to deliver coordinated marketing programs that enhance the consumer experience and support business objectives.
This role follows a hybrid work model and is based at our headquarters in Richmond, Virginia.
What You'll Be Doing
  • Develop and execute integrated omnichannel marketing strategies that align brand objectives, business priorities, and consumer insights.
  • Translate marketing goals into connected communication plans that deliver consistent experiences across channels and consumer touchpoints.
  • Partner with brand teams and channel leaders to identify opportunities to improve engagement, optimize marketing performance, and enhance customer journey.
  • Serve as a central point of coordination across stakeholders, agency partners, and internal teams to ensure alignment of objectives, timelines, and deliverables.
  • Facilitate planning sessions, working teams, and governance forums to support cross-functional collaboration and decision-making.
  • Establish clear roles, responsibilities, communication plans, and execution processes across integrated marketing initiatives.
  • Lead the development and management of activation calendars, project plans, and execution roadmaps for complex marketing programs.
  • Coordinate cross-channel campaign execution to help ensure initiatives launch accurately, on schedule, and within budget.
  • Identify risks, dependencies, resource needs, and potential barriers to execution while proactively developing solutions.
  • Partner with agency teams and external partners to deliver integrated campaigns that align with business objectives and omnichannel strategies.
  • Coordinate collaboration across creative, media, digital, CRM, consumer engagement, and experiential marketing partners.
  • Monitor campaign and program performance by tracking key metrics, business outcomes, and consumer engagement trends.
  • Develop reporting and executive-level updates that provide visibility into program performance, opportunities, and recommendations.
  • Partner with analytics teams to identify actionable insights and support data-driven decision-making and continuous improvement.

We Want You To Have
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 7+ years of experience in marketing, brand management, customer experience, marketing operations, omnichannel marketing, or related disciplines.
  • Experience developing and executing integrated marketing programs across multiple channels and consumer touchpoints.
  • Demonstrated success managing complex, cross-functional initiatives involving multiple stakeholders and competing priorities.
  • Experience working with agencies, external partners, and internal cross-functional teams.
  • Strong project management, organizational, and stakeholder management skills.
  • Ability to influence and build alignment across diverse teams and functions.
  • Experience developing marketing plans, activation calendars, and execution roadmaps.
  • Strong analytical and problem-solving skills with the ability to use performance data and consumer insights to inform decisions.
  • Excellent written, verbal, and presentation communication skills.
  • Familiarity with digital marketing, CRM, media, customer engagement channels, and marketing technology platforms.
  • Experience leveraging consumer data, analytics, and performance metrics to optimize marketing effectiveness and consumer engagement.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00.
At Altria, we believe a great career starts with feeling supported - both at work and in life. Here's what you'll find here:
  • Work where life works for you - with flexible and remote options that fit your world, not the other way around.
  • Own your time - start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
  • A place where you belong - where your ideas are welcomed, your growth is encouraged, and your impact is real
  • Get recognized for your work - annual merit increases and performance bonus
  • A future you can count on - 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
  • Help with your goals - get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
  • Support for what matters most - comprehensive medical, dental, and vision coverage for you and your family
  • Celebrating your milestones - paid parental and bonding leave for life's biggest moments.
  • Wellness that goes beyond work - programs that care for your whole well-being at whatever stage you are in your life
  • A culture that gives back - paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits - we offer a career that fits your life, rewards your ambition, and celebrates your impact.
This position is not eligible for sponsorship.
Altria is a Fortune 500 company that has a leading portfolio of products for U.S. adult tobacco and nicotine consumers 21+. For decades we've been leaders in the tobacco industry, but the industry is evolving - and so are we. Our Vision is Moving Beyond Smoking™.
At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders.
Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, Helix Innovations, and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser-Busch InBev and Cronos Group.
Learn more about Altria at www.altria.com and follow us on LinkedIn.

What Altria Group employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply