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JerseySTEM

Jerseystem Marketing Research Lead All JerseySTEM roles are pro-bono (unpaid) positions. JerseySTEM ... Present research findings to internal stakeholders, including executives and team members, in a ...

DRG, LLC

Director, Research & Insights

Brookfield, WI · On-site

Marketing research fluency is required. Executive presence is essential. Commercial instinct is a must. What Success Looks Like in Year One By the end of your first year, you will have: * Taken full ...

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What are the key skills and qualifications needed to thrive as a Marketing Research Executive, and why are they important?

To thrive as a Marketing Research Executive, you need strong analytical skills, a solid understanding of market research methodologies, and typically a degree in marketing, business, or a related field. Familiarity with data analysis tools like SPSS, Excel, or Qualtrics, and experience with survey design and CRM systems, is often required. Outstanding communication, critical thinking, and attention to detail are valuable soft skills that help in interpreting data and presenting actionable insights. These skills ensure that research findings are accurate, relevant, and effectively inform strategic business decisions.

How does a Marketing Research Executive typically collaborate with other departments within a company?

Marketing Research Executives regularly work cross-functionally, partnering with teams such as product development, sales, and marketing to gather insights and inform strategic decisions. They often translate complex data into actionable recommendations, presenting findings to stakeholders and collaborating to refine campaigns or product features. This role requires strong communication skills and the ability to manage multiple projects, as executives frequently coordinate with internal clients to ensure research aligns with broader business objectives.

What does a Marketing Research Executive do?

A Marketing Research Executive is responsible for gathering, analyzing, and interpreting data about markets, competitors, and consumers to help companies make informed business decisions. They design research methods, conduct surveys or focus groups, and present their findings in reports or presentations. Their insights help organizations identify market trends, customer preferences, and opportunities for growth. This role requires strong analytical, communication, and project management skills.

How much do market research executives make?

Market research executives typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Salaries can increase with advanced skills, certifications, and managerial responsibilities.
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Marketing Research Executive jobs near you
Marketing Research Team Lead

Marketing Research Team Lead

JerseySTEM

Full-time

Posted 15 days ago

Job description

Jerseystem Marketing Research Lead

All JerseySTEM roles are pro-bono (unpaid) positions. JerseySTEM is a mission-driven professional network of pro-bono contributors dedicated to improving access to STEM education and career pathways for underserved middle school girls in New Jersey.

Members contribute their professional skills and leverage their networks in service of the organization's gender-equity agenda. Membership is a minimum six-month commitment of approximately six flexible hours per week and includes a $100 refundable deposit, returned after six months of active membership. K–12 educators, retirees, veterans, interns, and students are exempt from the deposit.

Overview

This is a pro-bono volunteer position. JERSEYSTEM is a grassroots 501(c) nonprofit organization dedicated to bringing Science, Technology, Engineering, and Math ("STEM") education to 5th-8th grade girls in New Jersey underserved communities.

We partner with socially responsible companies and their employees, youth organizations in underserved communities, and civic-minded college students and universities. Together we develop and deliver innovative, hands-on, and online after school projects and inquiry-based learning opportunities that develop teamwork, 21st-century problem-solving skills, and self-esteem.

The Marketing Research Lead at JerseySTEM is a strategic thinker and data-driven professional responsible for conducting in-depth research to enhance our outreach to corporations. This individual plays a crucial role in shaping the organization's marketing efforts by providing insights and recommendations to optimize engagement, increase awareness, and foster meaningful relationships with corporate partners. Understanding the motivations and interests of corporations is key to this role, as it informs targeted marketing strategies and aligns with JerseySTEM's mission and values.

Responsibilities

  • Analyze the corporate landscape to identify trends, opportunities, and challenges. Uses data-driven methods to understand corporate behavior, philanthropic interests, and engagement preferences.
  • Develop and implement surveys to gather insights from corporations and other stakeholders. Ensures that surveys are methodologically sound and align with organizational goals.
  • Gather information through various research methods, including interviews, focus groups, and secondary research. Interprets data to draw meaningful insights and actionable recommendations.
  • Work closely with the marketing team to translate research findings into effective marketing strategies. Ensures alignment between research insights and marketing initiatives.
  • Present research findings to internal stakeholders, including executives and team members, in a clear and compelling manner. Creates visual and written reports to support decision-making.

Qualifications

  • Genuine concern about/interest in solving the STEM education gender gap
  • Proven experience in marketing research, preferably in a nonprofit or corporate partnership environment
  • Strong analytical and critical thinking skills, with an ability to translate complex data into actionable insights
  • Excellent communication skills, both written and verbal, with the ability to present findings to diverse audiences
  • Resourceful, can-do attitude
  • Experience leading a function (i.e. team, department manager, etc) and managing others
  • Comfort working in a 'virtual organization' with digital tools (G-Suite, Slack, Jira, salesforce)
  • Would be a plus if candidate has flexible schedule to allow for ad hoc calls during the work week

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