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Marketing Program Manager Jobs in Indiana (NOW HIRING)

Acorn Distributors Inc

Marketing Manager

Brownsburg, IN · On-site

... programs · Implement and manage the vendor marketing program · Provide insight into developing plans to increase market exposure · Recap and manage the financials tied to the marketing program ...

Best Buddies Int. Inc

Program Manager

Indianapolis, IN · On-site

$40K - $43K/yr

Program Manager (Generalist) Department: State Operations and Programs Reports to: State Director ... Marketing * Work in partnership with the local, state, and national teams to support awareness and ...

Atlas Van Lines

Marketing Intern

Evansville, IN

$18/hr

... program- share findings & recommendations with leadership team. * Work on daily marketing tasks ... Manage agent/affiliate information and Directory Listings for search engine optimization (SEO) of ...

Atlas Van Lines

Marketing Intern

Evansville, IN · On-site

$18/hr

... program- share findings & recommendations with leadership team. * Work on daily marketing tasks ... Manage agent/affiliate information and Directory Listings for search engine optimization (SEO) of ...

Atlas Van Lines

Marketing Intern

Evansville, IN · On-site

$18/hr

... program- share findings & recommendations with leadership team. * Work on daily marketing tasks ... Manage agent/affiliate information and Directory Listings for search engine optimization (SEO) of ...

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All JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Indiana

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$52

$82

How much do marketing program manager jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for marketing program manager in Indiana is $52.16, according to ZipRecruiter salary data. Most workers in this role earn between $39.33 and $62.69 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.
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What cities in Indiana are hiring for Marketing Program Manager jobs? Cities in Indiana with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Indiana as of June 2026, with employment types broken down into 2% As Needed, 95% Full Time, 2% Part Time, and 1% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $108,502 per year, or $52.2 per hour.
Digital Marketing Program Manager

Digital Marketing Program Manager

Do it Best Corp

Fort Wayne, IN • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 28 days ago

Job description

Digital Marketing Program Manager
Location: Fort Wayne, IN
Level: Salaried
Division / Department: Marketing & Ecommerce / Marketing Programs
Reports to: Director of Marketing Programs
Travel: Up to 25%
About the Role:
The Digital Marketing Program Manager will be a key leader within our Marketing organization, responsible for developing and scaling a profitable, agency-style digital marketing program for Do it Best Group retailers. This role will create and manage a comprehensive, fee-based digital marketing offering that enables retailers to effectively execute lower-funnel and brand-building strategies across digital channels.
This individual will combine strategic vision, hands-on digital expertise, and strong business acumen to build a program that drives measurable ROI for retailers while contributing to company revenue growth. The role requires deep knowledge of paid digital media, social media (paid and organic), content development, and digital analytics.
Responsibilities include:
  • Lead the strategy, development, and execution of a scalable, revenue-generating digital marketing program for retailers
  • Build and manage a retail-facing "agency-style" offering including services, pricing, packaging, and go-to-market approach
  • Establish program KPIs, measurement frameworks, and ROI tracking at the retailer level
  • Own program P&L to ensure profitability and sustainable growth
  • Develop and execute lower-funnel paid media strategies (e.g., Google Shopping, paid search, performance media)
  • Lead paid and organic social media strategy, including campaign development, audience targeting, and performance optimization
  • Oversee content strategy and development across digital channels to support retailer campaigns and brand consistency
  • Partner with analytics teams to define reporting, dashboards, and actionable insights for retailers and internal stakeholders
  • Collaborate cross-functionally with marketing, ecommerce, merchandising, and field teams to ensure program alignment and adoption
  • Manage vendor and platform relationships (media partners, tech platforms, agencies as needed)
  • Lead go-to-market execution, including retailer onboarding, training, and ongoing support
  • Drive continuous improvement through testing, optimization, and innovation in digital marketing tactics
  • Stay current on digital marketing trends, tools, and best practices to evolve program capabilities

Education and Experience:
Minimum
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field; equivalent professional experience considered
  • 7+ years of digital marketing experience
  • Proven experience building, scaling, or managing marketing programs, including fee-based or agency-style offerings, ideally within a retail, agency, or multi-location environment
  • Demonstrated experience developing organic social media strategies and content, aligned to brand and business goals

Desired
  • Experience managing marketing budgets and demonstrating measurable ROI
  • Experience operating within a multi-brand organization
  • Experience in retail, franchise, or co-op marketing environments

Skills and Abilities:
  • Strong strategic and entrepreneurial mindset, with the ability to translate vision and insights into profitable, scalable, executable marketing programs
  • Deep understanding of digital marketing channels and performance drivers
  • Highly analytical mindset with the ability to interpret data, identify trends, and drive informed business decisions
  • Excellent project management and organizational skills
  • Excellent communication and presentation skills, able to convey complex ideas to diverse stakeholders
  • Detail-oriented with strong time management and execution discipline
  • Ability to influence and collaborate effectively with cross-functional internal teams and external partners or agencies
  • Hands-on expertise with paid media platforms, including Google Ads, Google Shopping, Meta, and similar channels
  • Familiarity with ecommerce and omnichannel marketing strategies

Benefits available to you:
  • Full insurance benefits package including Medical, Dental, & Vision
  • Paid time off to foster work/life balance
  • Profit sharing
  • Bonus Pay opportunities
  • Retirement funding opportunities
  • Education reimbursement
  • Health club reimbursement
  • Career advancement opportunities

About Do it Best Group
Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.
Culture:
Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring, and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role.
Our Philosophy: Serving others as we would like to be served
Our Mission: Making the best even better
Our Goal: Helping members grow and achieve their dreams
Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply.

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