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Marketing Operations Manager Jobs in Texas (NOW HIRING)

Aquent

Marketing Operations Manager

Austin, TX · On-site +1

$54 - $60/hr

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. * 2-5 years of experience in marketing operations, program management, or a related ...

SolarWinds

Marketing Operations Manager

Austin, TX · On-site

As a Marketing Operations Manager, you will guide the audience and email strategy, alignment and nurture program execution across our global portfolio of products, including audience segmentation ...

Base Power Company

Marketing Operations

Austin, TX · On-site

... marketing operates. You will drive experimentation across lifecycle, referrals, customer engagement, and operational workflows, while building the systems, automation, and infrastructure that make ...

Certinia

Director, Marketing Operations

Austin, TX · On-site +1

$171K - $217K/yr

Director, Marketing Operations About Certinia Certinia delivers a Services-as-a-Business platform ... Design, manage, and continuously refine robust account and lead scoring models to improve ...

FocusKPI

Marketing Operations Analyst

Prairie View, TX · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

San Marcos, TX

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

El Paso, TX · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Beaumont, TX · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

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All JobsMarketing Operations JobsMarketing Operations Manager JobsMarketing Operations Manager Jobs in Texas

Marketing Operations Manager information

See Texas salary details

$20K

$94.5K

$164K

How much do marketing operations manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for marketing operations manager in Texas is $94,496.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,100.00 and $117,900.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Operations Manager vs Marketing Coordinator?

AspectMarketing Operations ManagerMarketing Coordinator
ResponsibilitiesOversees marketing processes, technology, data analysis, and team coordinationSupports marketing campaigns, manages schedules, and assists with content creation
Required SkillsProject management, data analysis, marketing technology proficiencyCommunication, organization, basic marketing knowledge
Work EnvironmentStrategic planning, cross-department collaborationExecution-focused, campaign support
Common CertificationsHubSpot, Google Analytics, PMP (optional)None typically required

The Marketing Operations Manager focuses on optimizing marketing processes and technology, while the Marketing Coordinator handles campaign support and execution. Both roles are essential but differ in scope and strategic involvement.

What are the key skills and qualifications needed to thrive as a marketing operations manager?

To thrive as a Marketing Operations Manager, you need expertise in marketing strategy, data analysis, project management, and a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required, along with certifications such as Salesforce or Google Analytics. Strong organizational skills, attention to detail, and effective communication help drive cross-functional collaboration and process optimization. These skills ensure seamless marketing execution, data-driven decision-making, and alignment between marketing initiatives and overall business objectives.

What is a marketing operations manager?

A marketing operations manager supervises marketing department staff to maintain productivity and smooth operations. Unlike a marketing project manager who focuses on a particular marketing campaign, a marketing operations manager oversees the overall marketing department and ensures the staff meets their goals. Job duties include evaluating market trends to develop new marketing strategies, creating department goals, delegating project tasks to employees, and training new marketing employees. Qualifications for this career include a bachelor’s or master’s degree in marketing, business administration, or a related field, extensive marketing experience, and leadership skills.

What are some common challenges faced by marketing operations managers when aligning marketing technology with organizational goals?

Marketing Operations Managers often encounter challenges when ensuring that marketing technology stacks effectively support broader business objectives. Integrating new tools with existing systems, maintaining data accuracy across platforms, and securing buy-in from cross-functional teams can be complex. Additionally, staying updated with rapidly evolving marketing technologies while balancing cost and utility requires ongoing attention. Successful Marketing Operations Managers proactively communicate with stakeholders, regularly evaluate tech performance, and foster a culture of continuous improvement to address these hurdles.
More about Marketing Operations Manager jobs
What are the most commonly searched types of Marketing Operations jobs in Texas? The most popular types of Marketing Operations jobs in Texas are:
What are popular job titles related to Marketing Operations Manager jobs in Texas? For Marketing Operations Manager jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Marketing Operations Manager jobs in Texas look for? The top searched job categories for Marketing Operations Manager jobs in Texas are:
What cities in Texas are hiring for Marketing Operations Manager jobs? Cities in Texas with the most Marketing Operations Manager job openings:
Marketing Operations Manager jobs near you
Infographic showing various Marketing Operations Manager job openings in Texas as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $94,496 per year, or $45.4 per hour.

Marketing Operations Manager

Baxter Planning

Austin, TX • On-site, Remote

Full-time

Re-posted 2 days ago

Job description

Position Overview:
For more than 30 years, Baxter Planning has helped the world's leading manufacturers transform their Service Supply Chains. We combine deep domain expertise with AI-powered technology to help customers optimize inventory, improve service levels, and reduce operational costs.
As Baxter Planning continues to grow, we are looking for a Marketing Operations Manager to own and optimize our marketing technology ecosystem, campaign operations, marketing automation, and AI-powered workflows.
This is a highly hands-on individual contributor role for someone who enjoys building, optimizing, and continuously improving marketing operations. You won't simply define strategy, you'll execute it. You'll personally build campaigns, optimize workflows, launch automations, troubleshoot systems, train users, and identify new ways to improve marketing performance through technology and AI.
Success in this role comes from balancing technical expertise with operational excellence. You'll partner closely with Marketing, Sales Development, Sales, and Revenue Operations to ensure campaigns execute flawlessly, leads move efficiently through the funnel, and marketing technology enables growth.
We're looking for someone who enjoys solving problems, learning new technologies, experimenting with AI, and creating scalable processes that allow marketing teams to move faster and smarter.
Why Join Baxter Planning?
You'll have the opportunity to:
  • Own our modern marketing technology ecosystem
  • Help shape our AI-enabled marketing strategy
  • Build operational excellence across Marketing
  • Work with emerging technologies including AI-powered prospecting and agentic workflows
  • Make a visible impact in a growing B2B SaaS organization

Purpose, Scope and Responsibilities:
Marketing Technology and Automation
  • Own and optimize Baxter Planning's marketing technology stack, including HubSpot, Salesforce, 6sense, Outreach, ZoomInfo, LinkedIn Sales Navigator, Folloze, and other marketing platforms.
  • Build, optimize, and maintain marketing automation workflows supporting lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution.
  • Ensure seamless integrations across marketing technologies while maintaining clean, accurate, and scalable data.
  • Evaluate and implement new marketing technologies and AI capabilities that improve productivity, personalization, and campaign effectiveness.
  • Leverage AI tools to automate repetitive tasks, improve data quality, accelerate campaign execution, and increase operational efficiency.
Operations, Execution, and Optimization
  • Own operational execution of integrated marketing campaigns from planning through launch, optimization, and reporting.
  • Build, QA, launch, and optimize campaigns across:
    • Email
    • Webinars
    • Paid media
    • Events
    • ABM programs
    • Nurture campaigns
    • Outbound prospecting initiatives
  • Manage campaign assets, audience segmentation, list management, QA, scheduling, deployment, and post-campaign reporting.
  • Manage webinar and event operations including registrations, attendee management, Salesforce campaign synchronization, follow-up readiness, and reporting.
  • Continuously improve campaign execution processes to increase speed, quality, and scalability.
AI & Agentic BDR Operations
  • Administer and optimize Sales Engagement platforms including Outreach and future agentic BDR technologies.
  • Partner with Sales Development leadership to optimize outbound prospecting workflows and AI-assisted engagement.
  • Support deployment and governance of AI-powered prospecting capabilities.
  • Monitor AI-assisted outbound performance and recommend workflow improvements.
  • Help define how AI and human sellers work together to maximize pipeline generation.
  • Monitor performance, data integrity, and pipeline impact of AI-assisted outbound and prospecting motions.

Data & Analytics
  • Build dashboards and reporting in HubSpot and Salesforce that provide visibility into:
    • Campaign performance
    • Pipeline contribution
    • Attribution
    • Funnel conversion
    • Lead quality
    • Marketing ROI
  • Analyze campaign performance and recommend improvements based on data.
  • Maintain accurate campaign attribution and marketing reporting.
  • Translate marketing data into actionable recommendations for leadership.
Marketing Enablement
  • Serve as the internal expert for Marketing technology platforms.
  • Deliver onboarding, office hours, documentation, and hands-on training for Marketing, BDR, and Sales teams.
  • Develop best practices and documentation for campaign execution and marketing systems.
  • Support adoption of new tools and AI capabilities across the organization.
Process Improvement
  • Standardize campaign structures, naming conventions, workflows, and operational processes.
  • Improve lead routing, lifecycle management, scoring, segmentation, and data quality.
  • Document scalable operating procedures.
  • Continuously identify opportunities to improve marketing operations through automation and AI.
Required
  • 5+ years of Marketing Operations experience in a B2B SaaS environment
  • Experience with 6sense or another Account-Based Marketing platform
  • Hands-on experience administering HubSpot (preferred) or Marketo
  • Strong Salesforce experience supporting Marketing organizations
  • Experience administering Sales Engagement platforms such as Outreach or Salesloft
  • Experience building and optimizing:
    • Marketing automation
    • Lead scoring
    • Lifecycle management
    • Nurture programs
    • Routing logic
    • Audience segmentation
  • Experience owning campaign execution from planning through reporting
  • Strong understanding of marketing attribution and funnel analytics
  • Excellent analytical and problem-solving skills
  • Exceptional attention to detail
  • Strong written and verbal communication skills
  • Comfortable presenting to groups and delivering user training
  • Experience leveraging AI tools to improve marketing productivity
  • Professional presence and ability to communicate effectively with senior leadership

Preferred
  • Experience working in a Private Equity-backed company.
  • Experience in B2B SaaS or enterprise software environments.
Competencies & Attributes
  • A hands-on builder who enjoys executing as much as planning
  • Passionate about marketing technology and AI
  • Curious and constantly learning new tools
  • Process-oriented and highly organized
  • Detail-focused without losing sight of business outcomes
  • Comfortable balancing multiple priorities
  • An excellent trainer and communicator
  • Collaborative across Marketing, Sales, BDR, and Revenue Operations
  • Continuously looking for better ways to work

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