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Marketing Operations Lead Jobs (NOW HIRING)

AppFolio

Sr. Marketing Operations Manager

San Diego, CA

$152K - $190K/yr

Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross-functional systems optimization. * Strong understanding of how AI can be ...

AppFolio

CA

$152K - $190K/yr

Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross-functional systems optimization. * Strong understanding of how AI can be ...

Tyndale

Manager, Marketing Operations

Houston, TX · Hybrid

... driven marketing operations leader with deep expertise in HubSpot, marketing automation, CRM ... This manager brings strong experience optimizing email marketing, workflows, lead scoring ...

Tyndale

Manager, Marketing Operations

Houston, TX · Hybrid

$125K - $135K/yr

... driven marketing operations leader with deep expertise in HubSpot, marketing automation, CRM ... This manager brings strong experience optimizing email marketing, workflows, lead scoring ...

Tyndale

Manager, Marketing Operations

Houston, TX · Hybrid

$125K - $135K/yr

This manager brings strong experience optimizing email marketing, workflows, lead scoring ... This individual combines strong operational and analytical skills with a practical understanding of ...

Tyndale

Manager, Marketing Operations

Houston, TX · On-site

$125K - $135K/yr

... driven marketing operations leader with deep expertise in HubSpot, marketing automation, CRM ... This manager brings strong experience optimizing email marketing, workflows, lead scoring ...

Tyndale

Manager, Marketing Operations

Pipersville, PA · Hybrid

... driven marketing operations leader with deep expertise in HubSpot, marketing automation, CRM ... This manager brings strong experience optimizing email marketing, workflows, lead scoring ...

Tyndale

Manager, Marketing Operations

Houston, TX · Hybrid

$125K - $135K/yr

... driven marketing operations leader with deep expertise in HubSpot, marketing automation, CRM ... This manager brings strong experience optimizing email marketing, workflows, lead scoring ...

tesa SE

Marketing Operations Manager

Grand Rapids, MI · On-site

In addition to overseeing key marketing functions, the Marketing Operations Manager will lead and develop a team by providing direct guidance, mentoring team members, and driving operational ...

Tyndale

Manager, Marketing Operations

Doylestown, PA · On-site

$125K - $135K/yr

... driven marketing operations leader with deep expertise in HubSpot, marketing automation, CRM ... This manager brings strong experience optimizing email marketing, workflows, lead scoring ...

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All JobsMarketing Operations Lead Jobs

Marketing Operations Lead information

See salary details

$31.5K

$94.7K

$175.5K

How much do marketing operations lead jobs pay per year?

As of Jun 9, 2026, the average yearly pay for marketing operations lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What are Marketing Operations Leads?

Marketing Operations Leads are professionals responsible for overseeing the processes, technology, and data that support a marketing department's effectiveness. They manage marketing automation platforms, ensure data integrity, and streamline workflows to enhance campaign performance. Their role bridges the gap between marketing strategy and execution, focusing on optimizing resources, reporting, and analytics. By improving operational efficiency, they help marketing teams achieve their goals more effectively.

What are the key skills and qualifications needed to thrive as a Marketing Operations Lead, and why are they important?

To thrive as a Marketing Operations Lead, you need expertise in marketing strategy, data analysis, and process optimization, often supported by a degree in marketing, business, or related fields. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, communication, and problem-solving skills help you coordinate across teams and drive efficient campaign execution. These skills ensure seamless marketing workflows, data-driven decision-making, and effective alignment between marketing and business objectives.

What is the difference between Marketing Operations Lead vs Marketing Coordinator?

AspectMarketing Operations LeadMarketing Coordinator
ResponsibilitiesOversees marketing processes, manages marketing technology, and optimizes campaignsSupports marketing campaigns, coordinates activities, and assists with content creation
Required SkillsMarketing automation, data analysis, project managementCommunication, organization, basic marketing knowledge
Experience3+ years in marketing operations or related roles1-2 years in marketing or administrative support
Work EnvironmentCollaborates with marketing teams, often in a corporate settingSupports marketing teams, often in an office or remote setting

The Marketing Operations Lead focuses on managing marketing processes, technology, and data to improve efficiency and campaign performance. In contrast, the Marketing Coordinator provides support for marketing activities, handling coordination and administrative tasks. Both roles require strong communication skills, but the Lead typically has more technical expertise and strategic responsibilities.

What are some common challenges faced by a Marketing Operations Lead, and how can they be addressed?

A Marketing Operations Lead often encounters challenges related to aligning cross-functional teams, maintaining data integrity, and optimizing marketing technology stacks. Managing multiple campaigns and stakeholders requires strong communication and project management skills. To address these challenges, it's important to implement standardized processes, invest in team training, and regularly review technology and data workflows. Regular collaboration with sales, IT, and creative teams also helps ensure that marketing initiatives are executed smoothly and effectively.
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Marketing Operations Lead jobs near you

Sr. Marketing Operations Manager

AppFolio

Santa Barbara, CA

$152K - $190K/yr

Full-time

Posted 17 days ago

Job description

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

 

The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI architecture leader responsible for designing, optimizing, and scaling the infrastructure, workflows, and intelligence that power revenue growth. Rooted in Marketing Operations, this role leads and influences how go-to-market systems support new business acquisition, pipeline visibility, closed-won insights, customer growth, and partner-assisted motions across the revenue lifecycle.

 

Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing, Sales, Revenue Operations, IT, and Business Systems to execute technical and AI-enabled strategies across the GTM lifecycle. The ideal candidate is both a hands-on operator and a strategic architect who can connect platforms, data, and processes across the customer journey, translating business goals into scalable systems and measurable outcomes.

 

Your Impact
  • Serve as the senior expert in Marketing Operations architecture, GTM systems strategy, and AI-enabled process design.
  • Design and evolve a scalable marketing and GTM systems ecosystem supporting acquisition, pipeline progression, customer growth, retention, and partner-led motions.
  • Assess current tools and processes to optimize, replace, sunset, or enhance systems in support of an AI-forward go-to-market strategy.
  • Identify and implement AI use cases that improve conversion, efficiency, personalization, visibility into closed-won outcomes, and growth opportunities.
  • Partner cross-functionally to improve system connectivity, workflow standards, and reporting across demand generation, customer expansion, and partner programs.
  • Evaluate current and emerging technologies, build business cases, and recommend improvements that enhance scalability, business impact, and operational resilience.
  • Maintain and optimize core workflows in Marketing and Sales, including troubleshooting, change management, and ongoing performance improvement.
  • Provide mentorship, documentation, and knowledge sharing to strengthen team capability and operational consistency.
Qualifications
  • Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross-functional systems optimization.
  • Strong understanding of how AI can be applied to inbound conversion, lead qualification, workflow automation, engagement orchestration, revenue intelligence, and content operations.
  • Experience with AI-enabled and adjacent platforms would be highly desirable.
  • Strong ability to create scalable processes, operational efficiency, and technical clarity across complex systems.
  • Exceptional organizational skills and attention to detail with a high level of accuracy.
  • Excellent written and verbal communication skills.
  • Strong analytical, strategic thinking, and problem-solving capabilities.
  • Comfortable balancing innovation with operational rigor, governance, and measurable business outcomes.
  • BS degree in IT, Computer Science, Business, Marketing, or equivalent working experience.

 

Must Have
  • 7+ years of related marketing operations experience helping manage, implement, configure, optimize, and scale multiple technical platforms in support of high-level go-to-market strategies.
  • Demonstrated ability to evaluate, implement, or operationalize AI-enabled tools, workflows, or strategies within Marketing, Sales, Revenue Operations, or customer journey programs.
  • Advanced and applied B2B experience supporting MAP (Marketo) and CRM (Salesforce) for enterprise organizations.

 

Location
Find out more about our locations by visiting our site. 
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $152,000 - $190,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.

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