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Marketing Manager Jobs in Rochester, NH (NOW HIRING)

Goodhue Boat Company

Marketing Manager

Wolfeboro, NH · On-site

We are seeking an experienced and creative Marketing Manager to join our team full-time. In this role, you'll help drive the marketing strategy for a growing, customer-focused organization known for ...

Goodhue Boat Company

Marketing Manager

Wolfeboro, NH · On-site

We are seeking an experienced and creative Marketing Manager to join our team full-time. In this role, you'll help drive the marketing strategy for a growing, customer-focused organization known for ...

Goodhue Boat Company

Marketing Manager

Wolfeboro, NH

We are seeking an experienced and creative Marketing Manager to join our team full-time. In this role, you'll help drive the marketing strategy for a growing, customer-focused organization known for ...

Colwen Hotels

Digital Marketing Manager

Portsmouth, NH · On-site

Colwen Hotels is seeking a driven, hands-on Digital Marketing Manager who knows how to turn digital opportunities into measurable results. If you enjoy building high-performing campaigns, digging ...

TekSky

Performance Marketing Manager

Portsmouth, NH · On-site

This Is What We Need You For We are seeking a strategic, analytical, and full funnel-oriented Performance Marketing Manager to lead all digital performance marketing activities for North America.

SigSauer

Supervisor Marketing

Epping, NH

Working closely with managers and directors across departments, the Supervisor, Marketing helps translate strategic plans into organized, actionable workflows that drive consistency, communication ...

SIG Sauer

Supervisor Marketing

Epping, NH · On-site

Working closely with managers and directors across departments, the Supervisor, Marketing helps translate strategic plans into organized, actionable workflows that drive consistency, communication ...

Red Bull

Specialist, Field Marketing

Portsmouth, NH

Company Description Reporting to the Manager, Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. The FMS acts as ...

Red Bull

Specialist, Field Marketing

Portsmouth, NH

Company Description Reporting to the Manager, Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. The FMS acts as ...

Red Bull

Specialist, Field Marketing

Portsmouth, NH · On-site

$65K - $85K/yr

Reporting to the Manager, Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. The FMS acts as the face of Red Bull ...

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All JobsMarketing JobsMarketing Manager JobsMarketing Manager Jobs in Rochester, NH

Marketing Manager information

See Rochester, NH salary details

$32.3K

$81.7K

$142.4K

How much do marketing manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for marketing manager in Rochester, NH is $81,711.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,700.00 and $95,900.00 per year, depending on experience, location, and employer.

What does a marketing manager do?

Marketing managers oversee all marketing efforts of a company for its products and services. They supervise the marketing team, leading initiatives in identifying an audience, branding, brainstorming campaigns, creating budgets, and analyzing results for future use.

How does a marketing manager typically collaborate with sales and product teams to achieve business goals?

Marketing Managers regularly work closely with sales and product teams to ensure that marketing strategies align with business objectives. They coordinate campaigns with sales to generate qualified leads, and frequently gather feedback from the sales team to refine messaging and tactics. With product teams, Marketing Managers help launch new offerings by understanding product features and translating them into compelling value propositions for target audiences. This cross-functional collaboration is essential for creating cohesive go-to-market plans and achieving measurable results.

What are the key skills and qualifications needed to thrive as a marketing manager, and why are they important?

To thrive as a Marketing Manager, you need expertise in market research, strategic planning, and campaign development, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems, as well as relevant certifications (e.g., HubSpot or Google Ads), is highly valuable. Leadership, creativity, and strong communication skills help you inspire teams and translate insights into effective marketing initiatives. These skills are crucial for driving business growth, maximizing ROI, and ensuring marketing efforts align with organizational goals.

What is the difference between Marketing Manager vs Marketing Coordinator?

AspectMarketing ManagerMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, oversees campaigns, manages teamsSupports campaign execution, coordinates activities, handles administrative tasks
Required SkillsStrategic planning, leadership, analyticsCommunication, organization, basic marketing knowledge
Experience & CertificationsBachelor's degree, 3+ years experience, marketing certificationsBachelor's degree, entry-level or 1-2 years experience
Work EnvironmentOffice-based, managerial setting, cross-department collaborationOffice or remote, supporting marketing teams

The main difference between a Marketing Manager and a Marketing Coordinator lies in their scope of responsibilities and experience. Marketing Managers focus on strategic planning and leadership, while Marketing Coordinators support campaign execution and administrative tasks. Both roles are essential in marketing teams, with Managers overseeing overall strategies and Coordinators handling day-to-day activities.

How much money do marketing managers make?

Marketing managers typically earn a median annual salary of around $105,000, with salaries ranging from approximately $65,000 to over $160,000 depending on experience, industry, and location. They often require skills in market research, digital marketing tools, and strategic planning, and may hold certifications such as the Certified Marketing Management Professional (CMMP).

Is marketing management a high paying job?

Marketing managers typically earn higher salaries compared to many other roles, with compensation influenced by experience, industry, and location. They often have skills in data analysis, strategic planning, and digital marketing tools, which can contribute to higher earning potential.

What is the work of a marketing manager?

A marketing manager develops and implements marketing strategies to promote products or services, analyze market trends, and oversee advertising campaigns. They coordinate with sales teams, manage budgets, and use tools like analytics software to measure campaign effectiveness. Strong communication, leadership skills, and knowledge of digital marketing are essential for this role.

What jobs do marketing managers do?

Marketing managers develop and implement marketing strategies to promote products or services, oversee advertising campaigns, analyze market trends, and coordinate with sales teams. They often use tools like marketing analytics software and may manage budgets, teams, and timelines to achieve business objectives.

What jobs pay well in marketing?

High-paying marketing roles include Marketing Directors, Brand Managers, and Digital Marketing Managers, often requiring strong strategic skills and experience with data analytics and marketing tools. Salaries vary by industry and location but generally range from $80,000 to over $150,000 annually for senior positions.

What skills are needed for a marketing manager?

A marketing manager needs strong communication, strategic thinking, and leadership skills. Proficiency in data analysis, digital marketing tools, and project management are also essential for developing and executing effective marketing campaigns.
More about Marketing Manager jobs

What are the most commonly searched types of Marketing jobs in Rochester, NH?

The most popular types of Marketing jobs in Rochester, NH are:

What job categories do people searching Marketing Manager jobs in Rochester, NH look for?

The top searched job categories for Marketing Manager jobs in Rochester, NH are:

What cities near Rochester, NH are hiring for Marketing Manager jobs?

Cities near Rochester, NH with the most Marketing Manager job openings:

Marketing Manager jobs near you
Infographic showing various Marketing Manager job openings in Rochester, NH as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $81,711 per year, or $39.3 per hour.

Marketing Manager

Exeter, NH • On-site

Southern District YMCA Camp Lincoln
Civic and Social Organizations • 11 - 50 employees
Learn more about Southern District YMCA Camp Lincolnexternal

$45K - $55K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Job description

Job Type
Full-time
Description
The Southern District YMCA is seeking an enthusiastic, creative, and service-oriented Marketing Manager to tell the YMCA story and strengthen engagement throughout our community.
This position is ideal for an experienced marketing manager with the expertise and initiative to lead marketing efforts, drive strategic priorities, and hold ownership of organization-wide marketing initiatives. Reporting to senior leadership, the Marketing Manager serves as the organization's primary marketing professional, leading the execution of marketing and communication initiatives while contributing to broader organizational goals.
The ideal candidate is a positive, collaborative marketing leader who demonstrates initiative, sound judgment, and the ability to build strong relationships across the organization and community. This individual is a strategic and creative problem-solver who can identify opportunities, navigate challenges, and develop innovative approaches to promote programs as well as track and communicate community impact. Success in this role requires experience, talent, diplomacy, professionalism, adaptability, exceptional organizational skills, and a genuine commitment to advancing the YMCA's mission and serving others.
OPTIONAL BENEFITS:
Medical, Dental, Vision, 403b, Roth Savings
YMCA PROVIDED BENEFITS:
  • Free YMCA family membership with program discounts
  • Paid Time Off
  • 1 Floating Day Off per quarter
  • 401(a) Plan after 1 year (the Y will match 10% of earnings)
  • Group Life Insurance
  • Long-Term Disability
  • Short-Term Disability
  • Employee Assistance Program (EAP)
  • Employee Development Training

ESSENTIAL FUNCTIONS
Strategic Planning:
  • Develop and execute the organization's overall marketing strategy.
  • Create annual marketing plans aligned with organizational goals.
  • Conduct market research to identify target audiences, growth opportunities, and marketing priorities that will increase membership, program participation, fundraising, and community engagement.
  • Evaluate market trends and adjust strategies accordingly.
  • Measure success of strategies through key performance indicators (KPIs).

Marketing & Communications:
  • Plan, develop, coordinate, and execute integrated marketing campaigns and community initiatives that promote YMCA membership, childcare, summer camp, fundraising, events, and community impact.
  • Create & execute compelling written and visual content for print, digital, email, website, and social media platforms.
  • Oversee the YMCA's social media channels by developing content calendars, publishing content, monitoring engagement, and responding appropriately to inquiries.
  • Capture high-quality photography and video that showcases YMCA programs, events, staff, volunteers, members, and community impact.
  • Protect and strengthen the YMCA brand by ensuring consistency across all communications and marketing initiatives.
  • Evaluate marketing campaign performance and recommend improvements based on data, trends, and organizational objectives.
  • Collaborate with department leaders to develop marketing strategies that support program growth, member engagement, and fundraising efforts.
  • Represent the YMCA at community events, meetings, and activities, some occurring outside of regular business hours, including evenings and weekends as required.

Website & Digital Marketing:
  • Maintain and update website content, event listings, schedules, and program information.
  • Coordinate email marketing campaigns and recurring e-newsletters.
  • Plan, coordinate, and evaluate digital advertising campaigns and online engagement initiatives.
  • Analyze website traffic, email performance, social media engagement, and digital marketing metrics to evaluate effectiveness and recommend improvements.

Collaboration & Organizational Support:
  • Partner with department leaders to develop marketing plans that support membership growth, program enrollment, fundraising, and community engagement.
  • Lead the planning and marketing of annual events, campaigns, and special initiatives.
  • Collect member testimonials and impact stories that demonstrate the YMCA's mission.
  • Drive volunteer recognition, Annual Campaign communications, and community outreach strategies.
  • Manage Y-Gear merchandise inventory and coordinate the ordering, organization, and distribution of promotional materials to support membership, program, events, fundraising, and community engagement efforts.
  • Maintain marketing assets, photo libraries, and communication resources.

Leadership & Collaboration:
  • Provide leadership for marketing initiatives by coordinating cross-functional projects, directing marketing activities, and managing volunteers, interns, contractors, or other personnel supporting marketing initiatives or events.
  • Serve as a collaborative marketing resource for staff across the association.
  • Build positive working relationships with staff, members, volunteers, donors, community partners, and vendors.
  • Represent the YMCA professionally at community events and presentations.
  • Respond to requests with a solution-focused, customer-service mindset while balancing organizational priorities.

Budget Management
  • Develop and manage the marketing budget.
  • Monitor marketing expenditures and ensure effective use of resources.
  • Evaluate campaign ROI and recommend adjustments to maximize impact.
  • Obtain competitive quotes and manage relationships with marketing vendors and service providers.

Other Responsibilities:
  • Stay current on marketing trends, digital platforms, and emerging technologies.
  • Perform other duties and special projects as assigned to support YMCA operations and organizational goals.

Requirements
QUALIFICATIONS
  • Bachelor's degree in marketing, Communications, Public Relations, Business, or related field preferred; equivalent experience considered.
  • Demonstrated experience leading marketing initiatives and managing projects from strategy through execution.
  • Demonstrated leadership and people management skills, with the ability to provide direction, delegate responsibilities, support performance, and foster accountability among staff and volunteers.
  • Three to five years of progressively responsible experience in marketing, communications, digital media, or a related field.
  • Experience managing social media platforms, email marketing, websites, and digital communications.
  • Proficiency with Microsoft Office and Adobe Creative Suite; Canva and Constant Contact experience preferred.
  • Experience with photography and basic video production.
  • Strong writing, editing, and proofreading skills.
  • Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
  • Ability to work independently while collaborating effectively with multiple departments.
  • Nonprofit, recreation, education, or community organization experience is preferred
  • Ability to attend evening and weekend events as required.

PHYSICAL REQUIREMENTS
  • Ability to move throughout YMCA facilities and outdoor program areas, some with rough terrain, for extended periods.
  • Ability to lift and carry up to 25 pounds of marketing materials, or equipment.
  • Ability to travel between YMCA locations and community event sites.
  • Ability to sit or stand for long periods.
  • Ability to work on a computer for extended periods.
  • Ability to communicate professionally and effectively in person, on phone and via email.

CERTIFICATIONS
  • CPR/AED and First Aid Certification (YMCA provided)
  • YMCA required safety and compliance training, including Child Abuse Prevention, Bloodborne Pathogens, Hazard Communication, and New Employee Safety Orientation.

WHY JOIN THE YMCA?
  • At the YMCA, you'll do more than market programs-you'll help inspire healthier lives, stronger families, and a more connected community. You'll work alongside passionate professionals who believe in collaboration, innovation, and making a meaningful difference every day. We offer a flexible work schedule, with some evening and weekend event participation required. You must be willing to travel between program locations as necessary with mileage reimbursement available.
  • This position offers significant opportunity for professional growth and leadership development as the YMCA continues to expand its marketing and community engagement efforts. The full-time position will be hourly with eligible benefits.

YMCA LEADERSHIP COMPETENCIES:
Engaging Community: Builds bridges with others in the community to ensure the Y's work is community-focused and welcoming of all, providing community benefit.
Communication & Influence: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y's cause.
Critical Thinking & Decision Making: Makes informed decisions based on logic, data, and sound judgment.
Functional Expertise: Executes superior technical skills for the role.
Developing Self & Others: Develops self and supports others (e.g., staff, volunteers, members, program participants), both formally and informally, to achieve their highest potential.
Southern District YMCA is an Equal Opportunities employer and embraces diversity in our employee population. It is the policy of SDYMCA to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or genetic information.
Salary Description
$45K-$55K

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