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Marketing Director Jobs in Rochester, MI (NOW HIRING)

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

$70K/yr

Perfect Afternoon is looking for an experienced, hands-on Director of Marketing to lead digital marketing strategies for a diverse group of clients. This is both a leadership and working role. The ...

Chick-fil-A

Restaurant Marketing Director

Novi, MI · On-site

$20/hr

We will know if the Marketing Director Role is successful if: * CEM Scores (to be measured in 30-day and 90-day intervals) * Attentive and Courteous > 88% * Monthly improvement of at least 3% * Have ...

Demand.com

Marketing Director (Remote)

Detroit, MI · Remote

We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance. What you'll do

Ricardo Defense

Director of Marketing

Troy, MI · On-site

$160K - $185K/yr

This Director of Marketing role serves as the enterprise owner of how Detroit Defense presents itself to the U.S. Government, prime contractors, industry partners, and prospective talent, with ...

Detroit Defense

Director of Marketing

Troy, MI · On-site

$160K - $185K/yr

This Director of Marketing role serves as the enterprise owner of how Detroit Defense presents itself to the U.S. Government, prime contractors, industry partners, and prospective talent, with ...

Corewell Health

Director, Marketing CH

Southfield, MI · On-site

Job Summary The Director, Marketing serves as the strategic marketing leader for an assigned region(s), partnering closely with regional leadership teams to identify growth opportunities, address ...

Crisp Recruit

Director of Marketing

Southfield, MI · On-site

The Director of Marketing at Christensen Law is a pivotal role, aimed at enhancing our firm's marketing strategy to support our mission of compassionate client advocacy and justice. This role offers ...

Eclipse Marketing

Brand Sales Consultant

Detroit, MI

In this dynamic position, the Brand Sales Consultant will serve as a critical component of the marketing team by working closely with the Marketing Specialist and Sales & Marketing Director to drive ...

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All JobsMarketing JobsMarketing Director JobsMarketing Director Jobs in Rochester, MI

Marketing Director information

See Rochester, MI salary details

$31.3K

$96.1K

$167.1K

How much do marketing director jobs pay per year?

As of Aug 27, 2026, the average yearly pay for marketing director in Rochester, MI is $96,139.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,800.00 and $121,000.00 per year, depending on experience, location, and employer.

What does a Marketing Director do?

A Marketing Director is responsible for developing and overseeing the overall marketing strategy of a company or organization. They lead marketing teams, manage budgets, and coordinate campaigns across various channels to promote products or services. Their role involves market research, brand management, and ensuring that marketing initiatives align with business objectives. Marketing Directors also analyze campaign performance and adapt strategies to maximize results and drive growth.

What does a Marketing Director do?

A marketing director oversees marketing campaigns and branding techniques for a company or organization, from brainstorming ideas to implementing large-scale plans. They conduct research and analyze trends in the product or service offered by the company to develop marketing strategies. Their primary focus is to create familiarity with the brand and increase sales or number of users. Marketing directors manage campaign budgets, supervise the marketing team, including freelancers and consultants, and coordinate with the sales team to avoid duplicated efforts. Some marketing directors also monitor the company’s website for increased traffic.

What are the key skills and qualifications needed to thrive as a Marketing Director, and why are they important?

To thrive as a Marketing Director, you need expertise in marketing strategy, brand management, and analytics, often supported by a bachelor's or master's degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, and tools like Google Analytics or HubSpot is typically required. Strong leadership, creativity, and communication skills help you inspire teams and effectively convey marketing messages. These skills and qualities are crucial for driving brand growth, achieving business objectives, and adapting to a rapidly changing market landscape.

How does a marketing director typically collaborate with other departments to achieve company goals?

A Marketing Director works closely with teams across the organization, such as sales, product development, finance, and customer service, to align marketing strategies with overall business objectives. Regular cross-departmental meetings and strategy sessions are common to ensure campaigns are coordinated and messaging is consistent. This collaboration helps maximize the impact of marketing efforts, ensures that product launches are successful, and that customer insights are integrated into marketing plans. Effective communication and relationship-building skills are essential in this role to facilitate smooth teamwork and drive company growth.

How much is a marketing director paid?

The average salary for a marketing director typically ranges from $90,000 to $180,000 annually, depending on experience, industry, and location. Senior marketing directors with extensive experience and in large organizations can earn higher compensation, often including bonuses and benefits.

Is a marketing director a high position?

A marketing director is a senior leadership role responsible for overseeing a company's marketing strategy, branding, and campaigns. It is generally considered a high-level position within an organization, often reporting to executives like the vice president or chief marketing officer. The role typically requires extensive experience, strategic skills, and leadership abilities.
More about Marketing Director jobs

What are the most commonly searched types of Marketing jobs in Rochester, MI?

The most popular types of Marketing jobs in Rochester, MI are:

What job categories do people searching Marketing Director jobs in Rochester, MI look for?

The top searched job categories for Marketing Director jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Marketing Director jobs?

Cities near Rochester, MI with the most Marketing Director job openings:

Marketing Director jobs near you
Infographic showing various Marketing Director job openings in Rochester, MI as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $96,139 per year, or $46.2 per hour.

Marketing Director

Perfect Afternoon

Pleasant Ridge, MI • On-site

Full-time

PTO

Posted 29 days ago

Job description

Perfect Afternoon is looking for an experienced, hands-on Director of Marketing to lead digital marketing strategies for a diverse group of clients. This is both a leadership and working role.


The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages, analytics, and conversion optimization work together to produce measurable results.You will guide our marketing team, work directly with clients, oversee campaigns, and help improve how we use AI and automation across the agency.

Lead Marketing Strategy

  • Develop marketing strategies based on each client's goals, audience, budget, and growth opportunities
  • Turn business objectives into clear campaign plans, timelines, and performance goals
  • Connect marketing activity to qualified leads, sales, revenue, and return on investment
  • Present strategies, results, and recommendations directly to clients

Oversee Digital Campaigns

Plan, manage, and improve campaigns across channels such as:

  • Google Ads and Microsoft Advertising
  • Meta, LinkedIn, and other social platforms
  • Email marketing and automation
  • Display and remarketing
  • Organic search and content marketing
  • Video and emerging digital platforms


Ensure that targeting, messaging, creative, landing pages, offers, and tracking work together as one strategy.


Direct SEO /AEO

Oversee strategies that improve client visibility in traditional search results and AI-generated answers. Provide direction in areas including:

  • Technical SEO
  • Keyword and search-intent research
  • Content strategy
  • Structured data and schema
  • Local SEO
  • Internal linking and site structure
  • Core Web Vitals
  • AI-search visibility and citation readiness


Stay current with search engine changes, generative AI, and how people use AI tools to find and evaluate businesses.

Guide Websites, Landing Pages, and CRO

Work with designers, developers, and content teams to plan and improve client websites and landing pages. Provide direction on:

  • User experience and navigation
  • Content and messaging
  • Calls to action
  • Forms and lead-capture processes
  • HubSpot workflows
  • Mobile usability
  • Page speed
  • SEO and AEO
  • Conversion optimization

Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates.

Measure Performance

Set practical goals and KPIs for campaigns and websites. Use tools such as Google Analytics 4, Google Search Console, Looker Studio, HubSpot, advertising-platform analytics, heat maps, and call tracking to evaluate results. Turn the data into clear insights and practical next steps for clients and internal teams.

Use AI and Agents

Use AI tools and agents to improve marketing research, planning, execution, analysis, and reporting. Identify opportunities to use AI for:

  • Audience and competitive research
  • Campaign planning and optimization
  • SEO, AEO, and content strategy
  • Data analysis and reporting
  • Website and landing-page improvements
  • Marketing automation
  • Internal processes and quality assurance

Help the team build useful AI-assisted workflows that save time and improve client results. Review AI-generated work for accuracy, quality, and brand fit. Protect client confidentiality and follow responsible practices related to privacy, intellectual property, and human oversight.

Lead the Team

  • Lead, mentor, and support members of the marketing team
  • Set clear priorities, responsibilities, and expectations
  • Review strategies, campaigns, reports, and deliverables
  • Help team members improve their marketing, communication, and AI skills
  • Identify opportunities to improve processes, training, and technology
  • Work closely with account management, design, development, content, sales, and agency leadership

What We're Looking For

  • At least five years of professional digital marketing experience
  • At least three years of agency or multi-client experience
  • Previous experience managing or mentoring marketing professionals
  • Experience planning campaigns across multiple digital platforms
  • Strong knowledge of SEO and emerging AEO practices
  • Experience with websites, landing pages, CRO, and analytics
  • Experience using AI tools or agents to improve workflows or client outcomes
  • Experience with WordPress or a similar CMS
  • Proficiency with GA4, GSC, Ads, and reporting tools
  • HubSpot proficiency, including forms, workflows, CRM data, and lead-generation processes
  • Familiarity with paid social, email marketing, CRM systems, and marketing automation
  • Experience developing strategies, budgets, forecasts, and reports
  • Strong written, verbal, presentation, and client-management skills
  • The ability to manage multiple clients, campaigns, projects, and deadlines
  • Strong judgment, curiosity, organization, and attention to detail
  • Mac proficiency

A bachelor's degree in marketing, communications, business, or a related field is preferred, but equivalent professional experience will be considered.

Ideal candidates will live in the Detroit area and be available to work in our Pleasant Ridge office as part of a hybrid schedule.

What You Can Expect From Us

  • A fair and competitive salary / benefit package based on experience
  • Encouraging co-leadership driven by accumulative results for clients
  • A collaborative, fast-paced, non-corporate agency environment
  • Work-from-home flexibility as part of a in-office/hybrid schedule
  • 18 days of PTO and paid holidays

Apply