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Marketing Business Development Manager Jobs in Appleton, WI

Lift Solutions

Business Development Manager

Neenah, WI · On-site

We are hiring Business Development Manager to drive sales growth and expand market share within the ... Bachelor's degree in business, Marketing, or related field (preferred). * 3+ years of experience in ...

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All JobsMarketing Business Development JobsMarketing Business Development Manager JobsMarketing Business Development Manager Jobs in Appleton, WI

Marketing Business Development Manager information

See Appleton, WI salary details

$25.4K

$85.1K

$140.9K

How much do marketing business development manager jobs pay per year?

As of Aug 25, 2026, the average yearly pay for marketing business development manager in Appleton, WI is $85,093.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,500.00 and $106,800.00 per year, depending on experience, location, and employer.

What is a marketing business development manager?

Marketing Business Development Managers are professionals who combine marketing strategies with business development to drive company growth. They identify new business opportunities, build and maintain relationships with clients or partners, and develop marketing plans to expand the company's market presence. Their role often includes market research, lead generation, partnership management, and collaborating with sales and marketing teams to achieve revenue goals. They play a key role in bridging the gap between marketing initiatives and business expansion.

How does a marketing business development manager typically collaborate with sales and product teams to drive business growth?

A Marketing Business Development Manager often acts as a bridge between marketing, sales, and product teams to create cohesive strategies for growth. They work closely with sales teams to align marketing campaigns with lead generation and revenue targets, ensuring messaging resonates with target customers. Additionally, they collaborate with product teams to understand features, benefits, and market fit, translating these insights into compelling marketing materials and go-to-market strategies. Effective communication and cross-functional teamwork are essential for success in this role.

What are the key skills and qualifications needed to thrive as a marketing business development manager, and why are they important?

To thrive as a Marketing Business Development Manager, you need a solid background in marketing strategy, sales, market analysis, and a relevant degree in business or marketing. Familiarity with CRM systems, digital marketing platforms, and data analytics tools like Salesforce, HubSpot, and Google Analytics is typically required. Excellent interpersonal skills, negotiation abilities, and strategic thinking help professionals excel in building relationships and identifying growth opportunities. These competencies are crucial for driving revenue growth, expanding client bases, and ensuring the long-term success of the business.

What is the difference between Marketing Business Development Manager vs Sales Manager?

AspectMarketing Business Development ManagerSales Manager
Primary FocusIdentifying new market opportunities and building strategic partnershipsClosing sales and managing client accounts
Required SkillsMarket research, strategic planning, communicationNegotiation, customer relationship management, persuasion
Work EnvironmentMarketing teams, strategic planning sessionsSales teams, client meetings
Common CertificationsMarketing certifications, business development coursesSales certifications, CRM training

While both roles aim to grow company revenue, the Marketing Business Development Manager focuses on exploring new markets and forming strategic alliances, whereas the Sales Manager concentrates on closing deals and maintaining customer relationships. Understanding these differences helps in selecting the right career path or hiring the appropriate professional.

How much do marketing business development managers get paid?

Marketing Business Development Managers typically earn a median annual salary ranging from $70,000 to $120,000, depending on experience, location, and industry. Higher salaries are common for those with advanced skills in digital marketing, sales strategies, and client relationship management, often supplemented by performance bonuses or commissions.

What are popular job titles related to Marketing Business Development Manager jobs in Appleton, WI?

For Marketing Business Development Manager jobs in Appleton, WI, the most frequently searched job titles are:

What job categories do people searching Marketing Business Development Manager jobs in Appleton, WI look for?

The top searched job categories for Marketing Business Development Manager jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Marketing Business Development Manager jobs?

Cities near Appleton, WI with the most Marketing Business Development Manager job openings:

Marketing Business Development Manager jobs near you

Business Development Manager

Lift Solutions Holdings

Neenah, WI • On-site

Full-time

Posted 21 days ago

Job description

Position Summary

Looking to advance your career with a company that values skills? Lift Solutions has an opportunity for you. Lift Solutions provides end-to-end industrial lifting solutions. We offer OSHA compliance inspections, crane equipment, aftermarket services and parts for overhead cranes and other lifting equipment. Lift Solutions is committed to driving progress and efficiency. Our dedication to excellence and customer satisfaction ensures that every industry benefits from our expertise, state-of-the-art technology, and unwavering commitment to sustainability and safety. We are hiring Business Development Manager to drive sales growth and expand market share within the Neenah, WI territory.

Duties & Responsibilities

  • Conduct targeted prospecting to identity clients, leveraging a variety of tolls such as LinkedIn, cold calling, email campaigns, and industry databases.
  • Develop and maintain a pipeline of potential clients and opportunities to ensure continuous sales growth.
  • Conduct sales calls and virtual meetings with prospective clients to present the company's products or services, answer inquiries, and understand their needs.
  • Develop customized proposals and sales presentations to meet the specific needs of prospective clients.
  • Achieve monthly, quarterly, and annual sales targets through inside sales and business development activities.
  • Build and nurture long-term relationships with new and existing clients through consistent follow-up, communication, and a consultative approach.
  • Understand the client’s business needs and align the company’s solutions to address those needs effectively.
  • Stay informed about market trends, competitor offerings, and emerging business opportunities.
  • Analyze competitors’ strategies and adapt tactics to differentiate the company’s offerings.
  • Provide feedback on customer needs, market conditions, and competitive landscape to help optimize sales strategies.
  • Maintain accurate records of all sales activities, opportunities, and customer interactions.
  • Provide regular reports on sales activities, lead generation, and conversion rates to senior management.
  • Monitor key performance indicators (KPIs) and implement strategies to improve performance.

Education & Qualifications

  • Bachelor’s degree in business, Marketing, or related field (preferred).
  • 3+ years of experience in business development, sales, or inside sales, preferably in Overhead Cranes.
  • Proven track record of generating and closing sales, meeting or exceeding sales targets.
  • Strong communication skills (both verbal and written) and the ability to present complex solutions clearly.
  • Ability to work independently and manage multiple priorities effectively.
  • Strong organizational and time management skills.
  • Positive attitude with a strong drive to succeed in a fast-paced environment.

Physical Ability Requirements

  • Ability to sit or stand for prolonged periods of time.
  • Ability to be mobile throughout facility to communicate with other departments.
  • Ability to use a computer keyboard, computer monitor, and telephone for extended periods of time.