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Marketing Business Development Manager information

See Appleton, WI salary details

$25.4K

$85.1K

$140.9K

How much do marketing business development manager jobs pay per year?

As of Aug 4, 2026, the average yearly pay for marketing business development manager in Appleton, WI is $85,093.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,500.00 and $106,800.00 per year, depending on experience, location, and employer.

How much do marketing business development managers get paid?

Marketing Business Development Managers typically earn a median annual salary ranging from $70,000 to $120,000, depending on experience, location, and industry. Higher salaries are common for those with advanced skills in digital marketing, sales strategies, and client relationship management, often supplemented by performance bonuses or commissions.

How does a marketing business development manager typically collaborate with sales and product teams to drive business growth?

A Marketing Business Development Manager often acts as a bridge between marketing, sales, and product teams to create cohesive strategies for growth. They work closely with sales teams to align marketing campaigns with lead generation and revenue targets, ensuring messaging resonates with target customers. Additionally, they collaborate with product teams to understand features, benefits, and market fit, translating these insights into compelling marketing materials and go-to-market strategies. Effective communication and cross-functional teamwork are essential for success in this role.

What is a marketing business development manager?

Marketing Business Development Managers are professionals who combine marketing strategies with business development to drive company growth. They identify new business opportunities, build and maintain relationships with clients or partners, and develop marketing plans to expand the company's market presence. Their role often includes market research, lead generation, partnership management, and collaborating with sales and marketing teams to achieve revenue goals. They play a key role in bridging the gap between marketing initiatives and business expansion.

What is the difference between Marketing Business Development Manager vs Sales Manager?

AspectMarketing Business Development ManagerSales Manager
Primary FocusIdentifying new market opportunities and building strategic partnershipsClosing sales and managing client accounts
Required SkillsMarket research, strategic planning, communicationNegotiation, customer relationship management, persuasion
Work EnvironmentMarketing teams, strategic planning sessionsSales teams, client meetings
Common CertificationsMarketing certifications, business development coursesSales certifications, CRM training

While both roles aim to grow company revenue, the Marketing Business Development Manager focuses on exploring new markets and forming strategic alliances, whereas the Sales Manager concentrates on closing deals and maintaining customer relationships. Understanding these differences helps in selecting the right career path or hiring the appropriate professional.

What are the key skills and qualifications needed to thrive as a marketing business development manager, and why are they important?

To thrive as a Marketing Business Development Manager, you need a solid background in marketing strategy, sales, market analysis, and a relevant degree in business or marketing. Familiarity with CRM systems, digital marketing platforms, and data analytics tools like Salesforce, HubSpot, and Google Analytics is typically required. Excellent interpersonal skills, negotiation abilities, and strategic thinking help professionals excel in building relationships and identifying growth opportunities. These competencies are crucial for driving revenue growth, expanding client bases, and ensuring the long-term success of the business.
What job categories do people searching Marketing Business Development Manager jobs in Appleton, WI look for? The top searched job categories for Marketing Business Development Manager jobs in Appleton, WI are:
What cities near Appleton, WI are hiring for Marketing Business Development Manager jobs? Cities near Appleton, WI with the most Marketing Business Development Manager job openings:
Marketing Business Development Manager jobs near you

Business Development Manager

ROCKET INDUSTRIAL INC

Appleton, WI • On-site

Full-time

Re-posted 24 days ago

Job description

ABOUT US:

Rocket Industrial is a leader in the packaging industry, serving a diverse range of industries with a comprehensive portfolio of products and services. Our tagline, "Package With Less," reflects our mission to help businesses achieve more with less waste, less cost, and less complexity. Join us on our journey as we continue to lead the way in packaging innovation and help our customers achieve their goals with the best possible solutions.

SCOPE OF ROLE:

The Business Development Manager is responsible for territory profitability, growth, and account penetration by effectively selling the company's existing and potential products and related services. This individual will have the ability to create strong and authentic relationships and clearly articulate the company’s value propositions and unique differentiators to promote and sell to existing and prospective customers. In addition to working with all departments throughout the company, the Business Development Manager will work closely with the Packaging Lab to collaborate on designing and proposing packaging solutions.

KEY RESPONSIBILITIES:

  • Develop new accounts
  • Achieve revenue goals and quotas
  • Report project updates regularly in the CRM platform
  • Demonstrate products and services to existing and potential customers and assist them in selecting solutions best suited to their needs
  • Source and negotiate products with new and established vendors
  • Manage customer specific inventory and balance customer forecast usage with inventory expectations
  • Develop clear and effective written proposals and quotations for current and prospective customers
  • Expedite the resolution of customer problems and complaints
  • Promote the use of the company’s eCommerce platform
  • Follow up on inactive accounts

KNOWLEDGE, SKILLS AND ABILITIES (KSA’s):

  • Bachelors degree in related field (Logistics, Supply Chain, Sales, Business or other related field), preferred
  • Two+ years’ experience in sales, operations, purchasing, supply chain management in a Distribution environment, preferred
  • Strong communication and collaboration skills
  • Problem solving and decision making abilities

BENEFITS:
To learn more about our benefits, please visit our careers page.

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